East Travel
Alcoholic Beverage Packaging for SHENZHEN ORACLE CREATIVE DESIGN CO.,LTD
East Travel is a brand that mainly transfers the oriental culture through the product. Eight immortals cross the sea, one of the widely spread myths among Chinese folk. This product uses sugarcane as raw material instead of wheat and rice which are commonly used in traditional baijiu, therefore the taste of this baijiu is sweet and more suitable for consumers. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical, and easy to carry.
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East Travel by Wen Liu
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Alcoholic Beverage Packaging by Wen Liu
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East Travel Alcoholic Beverage Packaging Media Articles
For immediate use: East Travel articles, available in languages such as English, to enrich your content.
Unique Properties
East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.
Tags
East Travel, Baijiu, Baijiu packaging
Production Technology
Glass, Bagasse
Design Challenge
Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.
Project Duration
2020.01~2020.03 Shenzhen,China
Operation Flow
The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.
Research
The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.
Inspiration
Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.
Project Overview
East Travel Alcoholic Beverage Packaging has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Wen Liu.
Silver Recognition
Wen Liu was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work East Travel Alcoholic Beverage Packaging.
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