About Puer

Infographics for EvanChen

China is the birthplace of the tea tree and was the first country to discover and utilize tea. Yunnan is the birthplace of the tea tree in the world, and most of the roots of various teas in the country and even in the world are in the Pu'er tea producing area of Yunnan. In their design, the information data of Pu'er tea is scientifically organized and effectively disseminated so that audiences can read clearly and easily, and get what they want to know in a concise and effective way.

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About Puer by EvanChen

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Infographics by EvanChen

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EvanChen About Puer

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EvanChen Infographics

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EvanChen Design Team Photo

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Unique Properties

China is the birthplace of the tea tree and was the first country to discover and utilize tea. Yunnan is the birthplace of the tea tree in the world, and most of the roots of all kinds of tea in the country and even in the world are in the Pu'er tea producing area in Yunnan. The information data of Pu'er tea is organized scientifically and disseminated effectively, so that the audience can read clearly and conveniently and get the content they want to know concisely and efficiently.

Tags

Infographic,logo,packaging,illustrations,graphics,aggs,

Production Technology

The design results of this paper enrich the design field of "Pu-erh tea" as the theme, together with tea products, tea brands, tea utensils and tea packaging, as a part of Chinese tea culture for cultural export to the world.

Design Challenge

Combing and screening information data and related knowledge of Pu-erh tea, forming a more complete information structure, simplifying complex information, and completing the study of information visualization design of Pu-erh tea with visual expressions such as text, graphics, charts and illustrations.

Project Duration

between 2019 and 2022, and fieldwork in Yunnan, with design drawings completed in Suzhou.

Operation Flow

To provide the public with an efficient and convenient way to learn the basics of tea and tea culture, to awaken people to the importance of learning, inheriting and promoting Chinese tea culture, and to enrich the forms of design based on the theme of "tea", together with tea products, tea brands, tea utensils and tea packaging, as part of Chinese tea culture, to export to the world.

Research

The main objective of information design is to "transmit information with performance", which is a different development direction from the graphic design that advocates "fine artistic expression". We will sort out and filter the information data and related knowledge of Pu'er tea, form a more complete information structure, simplify the complex information, and complete the information visualization design research of Pu'er tea with visual expressions such as text, graphics, diagrams and illustrations.

Inspiration

The visualization design is based on the species of Pu'er tea tree, ecological characteristics, biodiversity and distribution of origin, while the evaluation is made from a professional perspective, and the functions and efficacy of Pu'er tea are explained from a biological and chemical perspective, and finally the political environment, economic exchanges, cultural activities and social life of ancient and modern times are formed into a more complete information visualization design content.

Image Credits

Evan Chen

Project Overview

About Puer Infographics has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2025 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

EvanChen was recognized with the coveted Iron A' Design Award in 2026, a testament to excellence of their work About Puer Infographics.

EvanChen Press Releases

We provide a series of press releases on EvanChen that journalists and press members can freely incorporate into their narratives. Now available: Immediate access to 8 press releases for journalists.

Evan Chen's "About Puer" Infographic Wins Iron A' Design Award for Visualizing Chinese Tea Heritage

Evan Chen's "About Puer" infographic, created with his design team between 2019 and 2022, has been honored with the Iron A' Design Award for its innovative approach to visualizing the biodiversity, history, and cultural significance of Pu'er tea. Developed through extensive fieldwork in Yunnan and finalized in Suzhou, the project offers a comprehensive and accessible overview of China's tea legacy.

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