Nexus
Spatial Brand Experience for DC Tower
At a center position inside the highest building in Austria, Vienna's DC Tower, Responsive Spaces created a brand space to experience the values of the tower: The Nexus presents a place to rest, connect and reconnect. This media installation uses digital information, sound, and light to take visitors on a visually charged journey and emotionally connect them to the soul of the building. An additional touch interface allows guests to explore everything on their own. While the digital content is shown, color coded and time synchronized light patterns flood the room.
Download Press Kit № 162496
Download Press Kit № 162496 Spatial Brand Experience for DC Tower by Responsive Spaces to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention design|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Nexus by Responsive Spaces
Download 1800 Pixels JPEG Image.
Spatial Brand Experience by Responsive Spaces
Download 1800 Pixels JPEG Image.
Responsive Spaces Nexus
Download 1800 Pixels JPEG Image.
Responsive Spaces Spatial Brand Experience
Download 1800 Pixels JPEG Image.
Responsive Spaces Design Team Photo
Download 1800 Pixels JPEG Image.
DC TowerBrand Logo
Download 1800 Pixels JPEG Image.
Responsive Spaces Corporate Logo
Download 1800 Pixels JPEG Image.
Nexus Spatial Brand Experience Press Releases
For Nexus, find press releases in a variety of languages: English.
Nexus Spatial Brand Experience Translations
Nexus in your language: we provide project translations across multiple languages: Пространствено Преживяване на Марката BG, Rumslig varumärkesupplevelse SV, Karanasan ng Brand sa Espasyo TL, Таҷрибаи Фазоии Бренд TG, இடவியல் பிராண்ட் அனுபவம் TA, Киңлек Бренд Тәҗрибәсе TT, ప్రాదేశిక బ్రాండ్ అనుభవం TE, ประสบการณ์แบรนด์เชิงพื้นที่ TH, བར་སྣང་ཚོང་རྟགས་ཉམས་མྱོང་། BO, ቦታዊ ብራንድ ተመክሮ TI, Mekansal Marka Deneyimi TR, Giňişlikli Marka Tejribesi TK, Просторовий Брендовий Досвід UK, فضائی برانڈ تجربہ UR, فەزالىق ماركا تەجرىبىسى UG, Fazoviy Brend Tajribasi UZ, Trải Nghiệm Thương Hiệu Không Gian VI, Profiad Brand Gofodol CY, Romtlike Merkûnderfining FY, Amava eSithuba seMpawu XH, ראַומלעכע בראַנד דערלעבעניש YI, Iriri Ami-idanimọ Agbegbe YO, Isipiliyoni Yomkhiqizo Yesikhala ZU, Ruimtelike Merkervaring AF, Përvojë Hapësinore e Markës SQ, የቦታ ብራንድ ተሞክሮ AM, تجربة العلامة التجارية المكانية AR, Տարածական Բրենդային Փորձառություն HY, স্থানিক ব্ৰেণ্ড অভিজ্ঞতা AS, Məkan Brend Təcrübəsi AZ, Marka Esperientzia Espaziala EU, Прасторавы Брэндавы Досвед BE, স্থানিক ব্র্যান্ড অভিজ্ঞতা BN, Prostorni doživljaj brenda BS, အာကာသဆိုင်ရာ အမှတ်တံဆိပ် အတွေ့အကြုံ MY, Experiència Espacial de Marca CA, Spatial nga Kasinatian sa Brand CEB, Zokumana ndi Brand m'Malo Ozungulira NY, 空間品牌體驗 ZY, 空间品牌体验 ZH, Sperienza Spaziale di Marca CO, Prostorno Iskustvo Brenda HR, Prostorový značkový zážitek CS, Rumlig Brandoplevelse DA, Ruimtelijke Merkbeleving NL, Spaca Marka Sperto EO, Ruumiline brändikogemus ET, Tilallinen brändikokemus FI, Expérience de Marque Spatiale FR, Eispéireas Branda Spásúil GD, Experiencia Espacial de Marca GL, სივრცითი ბრენდული გამოცდილება KA, Räumliches Markenerlebnis DE, Χωρική Εμπειρία Μάρκας EL, Marca Tendaguápe Oñeñandu GN, અવકાશીય બ્રાન્ડ અનુભવ GU, Eksperyans Mak Espasyal HT, Kwarewar Alamar Kasuwanci ta Sarari HA, ʻIke Hōʻailona Waihona HAW, חוויית מותג מרחבית HE, स्थानिक ब्रांड अनुभव HI, Kev Paub Txog Hom Nyob Hauv Qhov Chaw HMN, Térbeli Márkaélmény HU, Rýmisleg vörumerkjaupplifun IS, Ahụmahụ Akara Azụmaahịa Site na Oghere IG, Pengalaman Merek Spasial ID, Eispéireas Branda Spásúil GA, Esperienza Spaziale di Brand IT, 空間ブランド体験 JA, Pengalaman Merek Spasial JV, ಪ್ರಾದೇಶಿಕ ಬ್ರಾಂಡ್ ಅನುಭವ KN, Кеңістіктік Бренд Тәжірибесі KK, បទពិសោធន៍ម៉ាកអវកាស KM, Uburambe bw'Ikirango mu Mwanya RW, 공간 브랜드 경험 KO, ئەزموونی براندی فەزایی KU, Кеңиштиктүү Бренд Тажрыйбасы KY, ປະສົບການແບຣນດ້ທາງພື້ນທີ່ LO, Experientia Spatialis Notae LA, Telpiska Zīmola Pieredze LV, Erdvinė Prekės Ženklo Patirtis LT, Räimleche Mark-Erliefnes LB, Просторно Брендирано Доживување MK, Traikefa Marika amin'ny Habaka MG, Pengalaman Jenama Spatial MS, സ്പേഷ്യൽ ബ്രാൻഡ് എക്സ്പീരിയൻസ് ML, Esperjenza Spazjali tal-Marka MT, Wheakoanga Waitohu ā-Wāhi MI, अवकाशीय ब्रँड अनुभव MR, Орон зайн брэнд туршлага MN, स्थानिक ब्रान्ड अनुभव NE, Romlig Merkevareopplevelse NO, Romlig Merkevareopplevelse NB, Experiéncia Espaciala de Marca OC, ସ୍ଥାନିକ ବ୍ରାଣ୍ଡ ଅନୁଭୂତି OR, د ځایي برانډ تجربه PS, تجربه برند فضایی FA, Przestrzenne Doświadczenie Marki PL, Experiência de Marca Espacial PT, ਸਥਾਨਿਕ ਬ੍ਰਾਂਡ ਅਨੁਭਵ PA, K'iti Marka Kawsay QU, Experiență Spațială de Brand RO, Пространственный Опыт Бренда RU, Fa'ata'ita'iga Fa'ailoga Va'aiga SM, स्थानिक ब्राण्ड अनुभवः SA, Prostorno Brend Iskustvo SR, Chiitiko Chenzvimbo Yebrand SN, فضائي برانڊ تجربو SD, අවකාශීය සන්නාම අත්දැකීම SI, Priestorový značkový zážitok SK, Prostorska blagovna izkušnja SL, Waayo-aragnimada Calaamadda Bannaan SO, Boiphihlelo ba Lebitso la Sebaka ST, Experiencia Espacial de Marca ES, Pangalaman Mérek Spasial SU, Uzoefu wa Nembo wa Nafasi SW, Spatial Brand Experience EN.
Nexus Spatial Brand Experience Media Articles
Ready-to-feature articles on Nexus are available in these languages: Korean, Arabic (Standard), Hindi, German, Spanish, Russian, Japanese, Portuguese, Chinese (Mandarin), French, Turkish, Indonesian, Dutch, Italian and English, for your convenience.
Unique Properties
The Nexus is a central location inside the highest building in Austria, the DC Tower in Vienna, that is designed to bring its brand to life. This media installation takes visitors on a visually charged journey through the towers values and beliefs. Light emotionalizes those values with unique intensity while an interactive tablet allows individual exploration. At the heart of the DC Tower, the Nexus is intended to inspire every time. The selected themes flood the room in colour-coded patterns to support the digital information on the display.
Tags
Brand Experience, Light Installation, Interactive Installation, Immersive Brand Space
Production Technology
A 75'' display, 48x RGB LED luminaires, foil wrapping and 8x light boxes specially developed for the room to visually redesign the (previously visible and unattractive) rear of the hotel lifts. An iPad allows the interaction by visitors.
Design Challenge
The biggest challenge of this project was the fact, that the space and its situation were given and not allowing regular ways of creating a brand space. Therefore we created this design, utilizing the backside walls of the existing elevators by adding designed lightboxes, that feature in total 48 meters of controllable Led lights inside of them. This way, we were able to flood the room emotionally. It enabled us to create an immersive space, although we just used one digital display to communicate all relevant information.
Project Duration
The project started in Oktober 2023 and finished in April 2024 in the DC Tower in Vienna, Austria.
Operation Flow
The room communicated with visitors on its own by using the light installation to delivery different brand values. Nevertheless, an iPad on the entry point of the room allows visitors to actively choose between the core topics and trigger them on demand. This feature is particularly important for guides, that start their many tours through the whole tower in this room, from now on.
Research
No particular research was needed for this projects. Its main purpose is brand staging and the goal to create an additional highlight experience for tenants and visitors alike.
Inspiration
The DC Tower is unique building in Austria featuring an iconic facade that pays homage to the Danube that flows right next to it. The tower management has a strong believe in its values and wanted to communicate these to all visitors and tenants. An empty space on ground level should become the new emotional center of the tower and allow all visitors to experience the unique mindset of the tower and its values.
Image Credits
Image #No 1: Photographer: Florian Voggeneder Image #No 2: Photographer: Florian Voggeneder Image #No 3: Photographer: Florian Voggeneder Image #No 4: Photographer: Florian Voggeneder Image #No 5: Photographer: Florian Voggeneder Video (Link): Video & Audio: das narrativ
Project Overview
Nexus Spatial Brand Experience has been a Iron winner in the Interface, Interaction and User Experience Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Responsive Spaces was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Nexus Spatial Brand Experience.
Responsive Spaces Press Releases
For journalists seeking engaging content: Explore our press releases featuring Responsive Spaces's work, freely available for incorporation into your stories. For immediate journalistic use: 8 press releases are available right now.
Responsive Spaces Unveils "Nexus" Immersive Brand Experience at Vienna's DC Tower, Winner of 2025 Iron A' Design Award
Responsive Spaces has transformed an empty ground-level space in Vienna's iconic DC Tower into "Nexus," an interactive, light-driven brand experience designed to emotionally connect visitors and tenants to the building's unique values. Completed in April 2024, Nexus now serves as the tower's new emotional center, offering a visually immersive journey that brings the DC Tower's identity to life.
Responsive Spaces Newsroom
Access Responsive Spaces Newsroom for exclusive insights into distinguished design and laureled projects.
