Jorakay Pavilion 2024
Trade Fair and Exhibition for Ductstore The Design Guru Co.,Ltd.
Jorakay Pavilion 2024 drew inspiration from the grid pattern of a crocodile's belly, resulting in an abstract design that reflected the brand's architectural direction. Visitors could enter from all sides, with products displayed in a gallery-like setting, accompanied by LED screens, lighting, and music. This approach offered a different way of presenting products while supporting the brand's image. The green pavilion, representing Jorakay's products, provided an immersive experience that brought together architectural design and spatial storytelling.
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Jorakay Pavilion 2024 by Nontawat Charoenchasri
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Trade Fair and Exhibition by Nontawat Charoenchasri
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Nontawat Charoenchasri Jorakay Pavilion 2024
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Nontawat Charoenchasri Trade Fair and Exhibition
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DUCTSTORE the design guru Design Team Photo
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Ductstore The Design Guru Co Ltd Brand Logo
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Nontawat Charoenchasri Interview
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Jorakay Pavilion 2024 Trade Fair and Exhibition Translations
We ensure Jorakay Pavilion 2024 is globally understood with translations available in these languages: Trade Fair and Exhibition EN, Sajam i Izložba SR, Musika Wekutengeserana neChiratidziro SN, واپاري ميلو ۽ نمائش SD, වෙළඳ ප්රදර්ශනය සහ ප්රදර්ශන SI, Veľtrh a výstava SK, Sejmi in razstave SL, Carwada Ganacsiga iyo Bandhigga SO, Pontšho ya Kgwebo le Pontšhetso ST, Feria Comercial y Exposición ES, Paméran Dagang sareng Paméran SU, Biashara na Maonesho SW, Handelsmässa och Utställning SV, Pasyalan ng Kalakalan at Eksibisyon TL, Ярмаркаи Тиҷоратӣ ва Намоишгоҳ TG, வர்த்தக கண்காட்சி மற்றும் காட்சியகம் TA, Сәүдә ярмаркасы һәм күргәзмә TT, వాణిజ్య మేళా మరియు ప్రదర్శన TE, งานแสดงสินค้าและนิทรรศการ TH, ཚོང་འབྲེལ་མངོན་སྟོན་དང་བཀྲམ་སྟོན། BO, ንግዳዊ ዕዳጋን ምርኢትን TI, Fuar ve Sergi TR, Söwda Ýarmarky we Sergi TK, Торговий ярмарок та виставка UK, تجارتی میلہ اور نمائش UR, سودا يارمارکىسى ۋە کۆرگەزمە UG, Savdo yarmarkasi va ko'rgazma UZ, Hội Chợ Thương Mại và Triển Lãm VI, Ffair Fasnach ac Arddangosfa CY, Hannel en Eksposysje FY, Imboniso yoRhwebo noMboniso XH, מעסע און אויסשטעלונג YI, Ọjà Òwò àti Àfihàn YO, Umbukiso Wezohwebo Nomboniso ZU, Handelsbeurs en Uitstalling AF, Panair Tregtar dhe Ekspozitë SQ, የንግድ ትርኢት እና ኤግዚቢሽን AM, المعارض التجارية AR, Առևտրային Տոնավաճառ և Ցուցահանդես HY, বাণিজ্য মেলা আৰু প্ৰদৰ্শনী AS, Търговски панаир и изложение BG, Fiera Cummerciale è Esposizione CO, Komerca Foiro kaj Ekspozicio EO, სავაჭრო გამოფენა და ექსპოზიცია KA, Messe und Ausstellung DE, Εμπορική Έκθεση και Επίδειξη EL, Feria Ñemuha ha Ñehechauka GN, વેપાર મેળો અને પ્રદર્શન GU, Fwa Komèsyal ak Ekspozisyon HT, Baje Kolin Ciniki da Nuni HA, Makeke Kūʻai a me ka Hōʻike HAW, יריד ותערוכה מסחרית HE, व्यापार मेला और प्रदर्शनी HI, Kev Ua Lag Luam thiab Kev Nthuav Qhia HMN, Kereskedelmi Vásár és Kiállítás HU, Kaupstefna og Sýning IS, Ngosi Azụmaahịa na Ngosipụta IG, Pameran Dagang dan Ekshibisi ID, Aonach Trádála agus Taispeántas GA, Fiera ed Esposizione IT, 展示会・見本市 JA, Pameran Dagang lan Eksibisi JV, ವ್ಯಾಪಾರ ಮೇಳ ಮತ್ತು ಪ್ರದರ್ಶನ KN, Сауда жәрмеңкесі және көрме KK, ពិព័រណ៍ពាណិជ្ជកម្ម និងការតាំងពិព័រណ៍ KM, Imurikagurisha n'Iyerekana RW, 박람회 및 전시회 KO, نمایشگاه و پانەری بازرگانی KU, Соода жарманкеси жана көргөзмө KY, ງານວາງສະແດງການຄ້າແລະນິທັດສະການ LO, Nundinae et Exhibitio Mercatoria LA, Gadatirgus un Izstāde LV, Prekybos mugė ir paroda LT, Handelsmesse an Ausstellung LB, Трговски Саем и Изложба MK, Foara ara-barotra sy Fampirantiana MG, Pameran Dagangan dan Ekshibisi MS, വ്യാപാര മേളയും പ്രദർശനവും ML, Fiera Kummerċjali u Wirja MT, Tūāhua Tauhokohoko me te Whakaaturanga MI, व्यापार मेळावा आणि प्रदर्शन MR, Худалдааны Яармаг ба Үзэсгэлэн MN, व्यापार मेला र प्रदर्शनी NE, Messe og Utstilling NO, Messe og Utstilling NB, Fièra Comerciala e Exposicion OC, ବାଣିଜ୍ୟ ମେଳା ଏବଂ ପ୍ରଦର୍ଶନୀ OR, سوداګریز نندارتون او ښودنه PS, نمایشگاه و غرفه تجاری FA, Targi i Wystawa PL, Feira Comercial e Exposição PT, ਵਪਾਰ ਮੇਲਾ ਅਤੇ ਪ੍ਰਦਰਸ਼ਨੀ PA, Rantinapaq Raymi hinaspa Rikuchiy QU, Târg și Expoziție RO, Торговая выставка RU, Feiloa'iga Fefa'ataua'iga ma Fa'aaliga SM, व्यापार मेला एवं प्रदर्शनी SA.
Unique Properties
The Jorakay Pavilion 2024, designed by DUCTSTORE the design guru Co., Ltd. for Jorakay, a leading Thai construction materials brand, was showcased at Architect Expo 2024. The design, inspired by the event's Key Visual concept, incorporates Jorakay's identity through a grid pattern reminiscent of a crocodile's belly, making it abstract and distinct from previous years. The pavilion merges architecture, exhibition design, event organization, brand communication, lighting installation, and visual graphics to create a unique experience, deepening visitors' connection to the Jorakay brand.
Tags
#ductstorethedesignguru #dstgrtheothersevt #theothersdstgr #JorakayPavilion2024 #collectivelanguage #JorakayExpertSolutionsExpertResults #JorakayExpert #ArchitectExpo2024
Production Technology
Jorakay Pavilion 2024 transforms into a thematic pavilion, featuring product displays arranged like an art exhibition, with each zone showcasing Jorakay’s products. This innovative layout uses LED screens for dynamic communication, presenting product information through animations while minimizing unnecessary panels. A U-shaped LED screen at the center serves as a photo spot and a highlight for product features. Jorakay emphasizes sustainability by using materials like steel frames and compressed wood boards that can be reused or donated post-exhibition, reflecting its commitment to environmental responsibility
Design Challenge
Jorakay Pavilion 2024 is an exhibition pavilion that elevates the brand's image to a new level. Building on the significant success of Jorakay Pavilion 2023, which modernized and refreshed the brand's image, Jorakay Pavilion 2024 redefined the concept of an exhibition pavilion. It takes the ordinary form of a crocodile's belly and develops it through continuous repetition, resulting in a unique diagram that represents a new language for the Jorakay brand. This aligns with the main Key Visual concept of Architect Expo 2024, "Collective Language: Sensory Architecture."
Project Duration
30 April – 5 May 2024 Impact Arena, Exhibition and Convention Center, Muang Thong Thani, Thailand
Operation Flow
Jorakay Pavilion 2024 is designed to allow visitors to enter from all directions. Inside, the product displays are arranged like an art exhibition, with each zone having its own unique identity. This breaks away from traditional product display methods while highlighting Jorakay’s key products in each category. LED screens are used to enhance communication by presenting product information through animations, reducing unnecessary panels to only essential ones. Additionally, a lighting installation is incorporated to make the pavilion more striking and visually appealing.
Research
The concept of Jorakay Pavilion 2024 is further developed to incorporate Jorakay's identity by using the grid system pattern on a crocodile's belly with the main Key Visual concept of Architect Expo 2024 "Collective Language: Sensory Architecture." that questions the origins of architecture, exploring what it stems from. Therefore, the main Key Visual incorporates elements of architecture that convey the sense of architecture, developing them into a new diagram that communicates in a novel architectural language — The concept of Jorakay Pavilion 2024 thus embodies Jorakay's unique form of architectural language.
Inspiration
The form of pavilion is derived from the grid system on the belly of a crocodile, combined with the main Key Visual concept of Architect Expo 2024 "Collective Language: Sensory Architecture." which develops elements of architecture into a new diagram. Therefore, the form of Jorakay Pavilion 2024 integrates these two elements into a new diagram in Jorakay’s unique style, featuring continuous abstraction and repetition.This results elevating the exhibition to a Thematic Pavilion.
Image Credits
Image #1: Photographer DOF Depth of Field Co., Ltd., 2024 Image #2: Photographer DOF Depth of Field Co., Ltd., 2024 Image #3: Photographer DOF Depth of Field Co., Ltd., 2024 Image #4: Photographer DOF Depth of Field Co., Ltd., 2024 Image #5: Photographer DOF Depth of Field Co., Ltd., 2024
Project Overview
Jorakay Pavilion 2024 Trade Fair and Exhibition has been a Golden winner in the Trade Show Architecture, Interiors, and Exhibit Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Nontawat Charoenchasri was recognized with the coveted Golden A' Design Award in 2025, a testament to excellence of their work Jorakay Pavilion 2024 Trade Fair and Exhibition.
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