Krungthai Money Expo 2024
Trade Fair and Exhibition for The Others Co., Ltd.
Krungthai Bank's pavilion at Money Expo 2024, inspired by the Vayupaksa bird in its logo, reflects the theme Empowering Tomorrow with a sleek, modern design. Spanning 1,000 square meters, the pavilion's roof resembles stacked wings made of steel and polycarbonate with feather-like fins. The open-space layout allows entry from all sides, while mixed-height furniture promotes connectivity between units. Lighting on the fins creates a layered, transparent effect, enhancing its striking appearance and reinforcing Krungthai's mission of Empowering Better Life for All Thais.
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Krungthai Money Expo 2024 by Nontawat Charoenchasri
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Trade Fair and Exhibition by Nontawat Charoenchasri
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Nontawat Charoenchasri Krungthai Money Expo 2024
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Nontawat Charoenchasri Trade Fair and Exhibition
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The Others Co Ltd Brand Logo
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Nontawat Charoenchasri Interview
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Krungthai Money Expo 2024 Trade Fair and Exhibition Translations
Excited to make Krungthai Money Expo 2024 accessible in many languages through our translations: Pameran Dagang dan Ekshibisi ID, Amasoko n'Imyerekano by'Ubucuruzi RW, 무역 박람회 및 전시 KO, پەیکەر و نمایشگای بازرگانی KU, Соода жармыңкеси жана көргөзмө KY, ງານວາງສະແດງການຄ້າ ແລະ ນິທັດສະການ LO, Nundinae Mercatoriae et Exhibitio LA, Tirdzniecības gadatirgus un izstāde LV, Prekybinė mugė ir paroda LT, Handelsmäss an Ausstellung LB, Трговски саем и изложба MK, Foara sy Fampirantiana MG, Pameran Perdagangan dan Eksibisi MS, വ്യാപാര മേളയും പ്രദർശനവും ML, Fiera Kummerċjali u Esibizzjoni MT, Hui Tauhokohoko me te Whakaaturanga MI, व्यापार मेळावा आणि प्रदर्शन MR, Худалдааны яармаг ба үзэсгэлэн MN, व्यापार मेला र प्रदर्शनी NE, Messe og Utstilling NO, Messe og Utstilling NB, Fièra Comerciala e Exposicion OC, ବାଣିଜ୍ୟ ମେଳା ଏବଂ ପ୍ରଦର୍ଶନୀ OR, د سوداګرۍ نندارتون او ښودنځای PS, نمایشگاه تجاری FA, Targi i Wystawa PL, Feira Comercial e Exposição PT, ਵਪਾਰ ਮੇਲਾ ਅਤੇ ਪ੍ਰਦਰਸ਼ਨੀ PA, Qhatuy Rikuchiy QU, Târg Comercial și Expoziție RO, Торговая ярмарка и выставка RU, Fa'aaliga Fefa'ataua'iga ma Fa'aaliga SM, व्यापारमेला तथा प्रदर्शनी SA, Sajam i izložba SR, Musika weBhizimisi neChiratidziro SN, واپاري ميلو ۽ نمائش SD, වෙළඳ ප්රදර්ශන සහ ප්රදර්ශනාගාරය SI, Veľtrh a výstava SK, Trgovski sejem in razstava SL, Carwo iyo Bandhig Ganacsi SO, Pontšho ya Kgwebo le Pontšho ST, Feria Comercial y Exposición ES, Paméran Dagang sareng Paméran SU, Maonesho ya Biashara na Maonyesho SW, Mässa och Utställning SV, Pista ng Kalakalan at Eksibisyon TL, Намоишгоҳ ва Ярмаркаи Тиҷоратӣ TG, வர்த்தக கண்காட்சி மற்றும் கண்காட்சி TA, Сәүдә ярминкәсе һәм күргәзмә TT, వ్యాపార మేళా మరియు ప్రదర్శన TE, งานแสดงสินค้าและนิทรรศการ TH, ཚོང་འདུས་དང་མངོན་སྟོན། BO, መርኢት ንግድን ኣርእስትን TI, Fuar ve Sergi TR, Söwda ýarmarkasy we sergisi TK, Торгова виставка та ярмарок UK, تجارتی میلہ اور نمائش UR, سودا يارماركىسى ۋە كۆرگەزمە UG, Savdo yarmarkasi va ko'rgazma UZ, Hội chợ Thương mại và Triển lãm VI, Ffair Fasnach ac Arddangosfa CY, Hannelsbeurs en Eksposysje FY, Umboniso wezoRhwebo noMboniso XH, האַנדל-מעסע און אויסשטעלונג YI, Ibi Ọja Iṣowo ati Iṣafihan YO, Umbukiso Wezohwebo Nokubonisa ZU, Handelsbeurs en Tentoonstelling AF, Panair Tregtar dhe Ekspozitë SQ, የንግድ ትርኢት እና ኤግዚቢሽን AM, المعارض التجارية والمعارض الاستعراضية AR, Առևտրային Տոնավաճառ և Ցուցահանդես HY, ট্ৰেড মেলা আৰু প্ৰদৰ্শনী AS, Ticarət Sərgisi və Ekspozisiya AZ, Azoka eta Erakusketa EU, Гандлёвы кірмаш і выстаўка BE, বাণিজ্য মেলা এবং প্রদর্শনী BN, Sajam i izložba BS, Търговски панаир и изложение BG, ကုန်သွယ်ပြပွဲနှင့် ပြခန်း MY, Fira i Exposició CA, Perya sa Negosyo ug Pasundayag CEB, Msonkhano wa Malonda ndi Chiwonetsero NY, 商貿展覽會 ZY, 展会与展览 ZH, Fiera Cummerciale è Esposizione CO, Sajam i izložba HR, Veletrh a výstava CS, Handelsmesse og Udstilling DA, Vakbeurs en Tentoonstelling NL, Komerca Foiro kaj Ekspozicio EO, Messid ja Näitused ET, Messut ja näyttelyt FI, Salon Professionnel et Exposition FR, Fèill Malairt agus Taisbeanadh GD, Feira Comercial e Exposición GL, სავაჭრო გამოფენა და ექსპოზიცია KA, Messe und Ausstellung DE, Εμπορική Έκθεση και Εκθεσιακή Παρουσίαση EL, Feria ha Jehechauka Ñemuhápe GN, વેપાર મેળો અને પ્રદર્શન GU, Fwa Komèsyal ak Ekspozisyon HT, Baje Kolin Kasuwanci da Nuni HA, Hōʻikeʻike Kalepa a me Makeke Oihana HAW, יריד ותערוכה מסחרית HE, व्यापार मेला और प्रदर्शनी HI, Kev Ua Yeeb Yam Lag Luam thiab Kev Nthuav Qhia HMN, Kereskedelmi Vásár és Kiállítás HU, Vörusýning og sýning IS, Ngosi Ahịa na Ihe Ngosi IG, Aonach Trádála agus Taispeántas GA, Fiera ed Esposizione IT, 見本市および展示会 JA, Pameran Dagang lan Ekshibisi JV, ವ್ಯಾಪಾರ ಮೇಳ ಮತ್ತು ಪ್ರದರ್ಶನ KN, Сауда жәрмеңкесі және көрме KK, ពិព័រណ៍ពាណិជ្ជកម្ម និងការតាំងពិព័រណ៍ KM, Trade Fair and Exhibition EN.
Unique Properties
The design aligns the Brand Concept with the Design Statement and showcases Krungthai Bank's brand idea at Money Expo 2024 . It stands out from other banks' pavilions in terms of its distinctive space design. The design of Krungthai Bank’s pavilion at MONEY EXPO 2024, inspired by the wings of the Vayupaksa bird from the bank’s logo, reflects the concept of "Empowering Tomorrow." Covering 1,000 square meters, the pavilion features a roof resembling stacked wings, symbolizing the limitless potential of the bird's wings. This striking design enhances the bank's modern image and reinforces its mission of "Empowering Better Life for All Thais," aiming to attract new customers.
Tags
#Krungthai #KrungthaiMoneyExpoBangkok2024 #ktbmoneyexpo2024 #empoweringtomorrow #theothersdstgr #dstgrtheothersevt #iameverythingco #HIOconnexion
Production Technology
The pavilion features an open-space design with furniture tailored to meet the diverse needs of its services. Mixed-height chairs and tables enhance connectivity between units while maintaining their independence. Designed without a distinct front or back, the pavilion allows easy access from all directions. For lighting, fixtures are installed on the fins, creating a transparent effect and an illusion of layers in the rooftop space.
Design Challenge
The design aligns the Brand Concept with the Design Statement and showcases Krungthai Bank's brand idea at Money Expo 2024 . It stands out from other banks' pavilions in terms of its distinctive space design.
Project Duration
16-19 May 2024, IMPACT Arena, Muang Thong Thani, Nonthaburi, Thailand
Operation Flow
Its open-space design and furniture fittings are tailored to meet the different needs of each service provided within the area. The chairs and tables are of mixed heights to emphasize the connectivity between units, creating a connection between the lower mass and the roof yet remaining independent of each other. The pavilion is designed to have no front or back, allowing easy entry from all directions. As for lighting design, the lights are installed on the fins to create a transparent effect and an illusion of layers in the space on the roof.
Research
The pavilion, occupying an area of 1,000 square meters, has a roof resembling stacked wings, embodying the skeleton of bird wings that can spread indefinitely. The main structure is made of steel and polycarbonate, with fins on the top resembling bird feathers.
Inspiration
The design of Krungthai Bank’s pavilion at MONEY EXPO 2024 is inspired by the wings of the Vayupaksa bird, the bird of paradise, which is featured in the bank’s logo.
Image Credits
Image #1: Photographer DOF Depth of Field Co., Ltd., 2024 Image #2: Photographer DOF Depth of Field Co., Ltd., 2024 Image #3: Photographer DOF Depth of Field Co., Ltd., 2024 Image #4: Photographer DOF Depth of Field Co., Ltd., 2024 Image #5: Photographer DOF Depth of Field Co., Ltd., 2024
Project Overview
Krungthai Money Expo 2024 Trade Fair and Exhibition has been a Golden winner in the Trade Show Architecture, Interiors, and Exhibit Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Nontawat Charoenchasri was recognized with the coveted Golden A' Design Award in 2025, a testament to excellence of their work Krungthai Money Expo 2024 Trade Fair and Exhibition.
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