Classy Mansion
Sales Center for Matrix Design
This project redefines the sales center by interpreting Eastern cultural aesthetics in a modern context. Drawing inspiration from the Forbidden City's purlins and Daming Lake's tranquility, the space uses natural textures, low-saturation tones, and traditional crafts to deliver a sensory-rich experience. Integrated antiques and heritage materials add narrative depth. The result is a refined, human-centered club that blurs the boundary between tradition and innovation.
Download Press Kit № 174520
Download Press Kit № 174520 Sales Center for Matrix Design by Matrix Design to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention design|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Classy Mansion by Matrix Design
Download 1800 Pixels JPEG Image.
Sales Center by Matrix Design
Download 1800 Pixels JPEG Image.
Matrix Design Classy Mansion
Download 1800 Pixels JPEG Image.
Matrix Design Sales Center
Download 1800 Pixels JPEG Image.
Matrix DesignBrand Logo
Download 1800 Pixels JPEG Image.
Unique Properties
This design creates a luxurious oriental-style club that blends classical cultural elements with modern sensibilities. By integrating natural materials, low-saturation tones, and large-scale layouts with handcrafted screens, antiques, and non-heritage crafts, the space offers both high-end sophistication and emotional resonance. Its blend of spatial fluidity, privacy, and aesthetic refinement distinguishes it from conventional commercial real estate.
Tags
Oriental Luxury, Modern Club, Traditional Craftsmanship, Hidden Aesthetics, Cultural Design, Repurposed Antiques, Low-Saturation Palette, Natural Materials, Immersive Experience, Non-Heritage Art
Production Technology
The project employs a combination of handcrafted elements and modern construction techniques. Materials include antique bronze finishes, landscape-textured stone, natural wood, Suzhou embroidery, lacquerware, and repatriated antiques. Construction involves high-precision custom fabrication, sustainable material sourcing, and integration of cultural craftsmanship into interior finishes.
Design Challenge
The key challenge was to de-commercialize a sales space and transform it into a lifestyle destination that evokes memory and belonging. Constraints included tight schedules, balancing privacy with openness, and sourcing historically resonant materials. The team overcame these by using spatial storytelling, modular programming, and cultural research to create depth and uniqueness.
Project Duration
The project started in November 2023 in Jinan, China and finished in September 2024
Operation Flow
Visitors are immersed in curated lifestyle scenes that feel both private and expansive. As they move through the club, sensory elements like flowing water features, interactive LED art walls, and layered textures create moments of pause and engagement. Each space is designed to evoke emotional warmth while remaining intuitive and fluid in spatial navigation.
Research
This project involved cultural research on Eastern architectural and aesthetic traditions. The objective was to create a space that balances classical serenity with contemporary needs. Research methods included spatial analysis, cultural artifact study, and on-site material testing. The insights led to the integration of intangible heritage and modern functions, enhancing both spatial identity and market differentiation.
Inspiration
Inspired by the refined wooden purlins of the Beijing Forbidden City and the stillness of Jinan Daming Lake, the project reinterprets Eastern architecture and landscape into contemporary language. The design explores themes of minimalism, natural beauty, and cultural continuity, aiming to convey a modern interpretation of oriental hidden luxury through spatial storytelling.
Image Credits
Image #1: Photographer Zhuying Creative Photography Service Center, Shashi District, Classy Mansion, 2024. Image #2: Photographer Zhuying Creative Photography Service Center, Shashi District, Classy Mansion, 2024. Image #3: Photographer Zhuying Creative Photography Service Center, Shashi District, Classy Mansion, 2024. Image #4: Photographer Zhuying Creative Photography Service Center, Shashi District, Classy Mansion, 2024. Image #5: Photographer Zhuying Creative Photography Service Center, Shashi District, Classy Mansion, 2024.
Project Overview
Classy Mansion Sales Center has been a Platinum winner in the Interior Space and Exhibition Design award category in the year 2025 organized by the prestigious A' Design Award & Competition. The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
Platinum Recognition
Matrix Design was recognized with the coveted Platinum A' Design Award in 2026, a testament to excellence of their work Classy Mansion Sales Center.
Matrix Design Newsroom
Visit Matrix Design Newsroom for an inside look at exceptional design and award-winning projects.
