Mai Meng
35th Anniversary Concert Tour for OCT Entertainment Co., Ltd.
Treasure The Moment is a concert experience that fuses reimagined Mandopop classics with immersive stage design and poetic visual storytelling. Designed to bridge generations, it blends minimalist lighting, modular LED visuals, and simulated 3D effects to create a dreamlike atmosphere. Each scene is tailored to evoke emotional resonance, drawing audiences into a 35 year musical journey. Interactive elements such as city specific songs and surprise moments deepen engagement, transforming the show into a multisensory celebration of memory, connection, and timeless design.
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Download Press Kit № 175407 35th Anniversary Concert Tour for OCT Entertainment Co., Ltd. by Katie Tai to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Mai Meng by Katie Tai
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35th Anniversary Concert Tour by Katie Tai
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Katie Tai Mai Meng
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Katie Tai 35th Anniversary Concert Tour
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OCT Entertainment Co Ltd Brand Logo
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Unique Properties
Treasure The Moment is one of the most heartfelt Mandopop events in 2025. Conceived and collectively produced by legendary artist Mai Meng, the concert blends reimagined classics, immersive stage design, and poetic visuals to awaken generational memories and move new audiences alike. Centering on themes of companionship and nostalgia, it traces a 35 year musical journey of Mai Meng, transforming the performance into a shared emotional experience, a timeless tribute to love, memory, and the power of music.
Tags
Mai Meng, 35th anniversary, concert tour, stage design, Event
Production Technology
We adopted a poetic minimalism concept, merging 90s nostalgia with modern stage tech. Using fan research, mood mapping, and lyrical analysis, we designed visuals with modular, movable, transparent LED panels and high-resolution simulated 3D effects to reflect each song’s mood. Lighting synced to BPM and emotion, while sound was venue-tailored. Cloud-based coordination enabled consistency across cities, ensuring each performance felt immersive and emotionally true.
Design Challenge
Balancing classic charm with creative innovation was key. We kept the essence of Mai Meng’s songs while using minimalist staging and new arrangements to evoke freshness without losing authenticity. To connect with Gen Z, we collaborated with fan communities, used short videos, and influencer marketing to reframe her image—from “parents’ idol” to a warm, relatable voice. Touring across diverse cities, we adapted technical plans and rehearsals for each venue, ensuring every show delivered consistent quality and emotional resonance.
Project Duration
The project began in mid-May 2025 in Foshan, China. It is currently touring through Beijing and Shanghai, with plans to expand to many more cities in the near future.
Operation Flow
We created heartfelt interactions to make each show unforgettable. Fans receive a collectible city-specific stamp, and each stop features two exclusive songs specifically picked by the artist for the city. A live sing-along invites shared emotion, while handwritten artist letters are hidden under random seats for the audience to find. In a special segment, fans get to pick a song and may share their personal story, turning the stage into a space for connection, surprise, and meaningful memories.
Research
We conducted audience-focused research to balance nostalgia with innovation in Mai Meng’s 35th anniversary tour. The goal was to design a concert that resonates with longtime fans and younger generations. Using surveys, social media analysis, and streaming data, we gathered insights from over 1000 participants. The research shaped song selection, stage design, and marketing strategies, successfully increasing cross-generational appeal and revitalizing a classic icon for today’s audiences.
Inspiration
The core concept of this concert tour is returning to the Age of Innocence Through Music. The concert title, Treasure The Moment, in Mandarin, is inspired by poetic verse and symbolizes the gentle portrayal of love, memory, and time in the musical works of Mai Meng. Through the interplay of music and spatial design, we aim to guide the audience into a personal landscape of memories, evoking deep emotional resonance.
Image Credits
OCT Entertainment Co., Ltd.
Project Overview
Mai Meng 35th Anniversary Concert Tour has been a Golden winner in the Event and Happening Design award category in the year 2025 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Katie Tai was recognized with the coveted Golden A' Design Award in 2026, a testament to excellence of their work Mai Meng 35th Anniversary Concert Tour.
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