Bank Julius Baer
Festive Gift for Count To Ten
Inspired by the peacock and red crowned crane, this limited edition Chinese New Year collection translates two revered symbols into a unified design. The ensemble includes a premium tote with signature twilly, a pouch, red packets arranged as a bird and flower composition, and a scroll card. A refined palette of vivid red, subtle gold, and blue pink moire balances festive vibrancy with understated sophistication, elevating functional objects into decorative art.
Download Press Kit № 182104
Download Press Kit № 182104 Festive Gift for Count To Ten by Rose Lee and Ernie Keung to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Bank Julius Baer by Rose Lee and Ernie Keung
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Festive Gift by Rose Lee and Ernie Keung
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Rose Lee and Ernie Keung Bank Julius Baer
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Rose Lee and Ernie Keung Festive Gift
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Count To TenBrand Logo
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Unique Properties
A limited edition CNY gift collection for Swiss private bank Julius Baer, featuring a coordinated multi item ensemble with dual theme motifs, peacock and red crowned crane, China's most auspicious symbols. The collection premium tote with signature twilly, pouch, red packets forming a bird and flower painting, and a scroll card. Vibrant red, subtle gold, and blue pink moire balance Swiss elegance with festive joy, transforming functional gifts into decorative art.
Tags
Luxury gift collection, Tote bag design, Twilly accessory, Pouch, Chinese New Year, Private banking, Premium corporate gifting, Coordinated accessories, Chinese scroll, Specialty packaging, Cultural symbolism, Holiday collection, 2026 CNY, Branded merchandise, Luxury textiles.
Production Technology
The collection is realized through multiple premium production techniques Tote bag and pouch, Crafted from high quality textiles with precise print application to achieve the striking red and gold color collision and embroidered moire patterns Twilly, Silk fabric with detailed edge rolling and pattern registration matching the main motifs
Design Challenge
Challenge, achieve cohesion across formats from tote to twilly, envelopes and scroll. The solution employs a modular system, peacock and crane motifs appear whole on larger items, cropped on smaller pieces, and spliced across red packets, with consistent color application to preserve visual unity. The design links twilly and scroll formats to honor tradition while remaining contemporary.
Project Duration
January 2026 in Singapore and Hong Kong
Operation Flow
The recipient's journey starts with branded packaging. Inside, a Chinese scroll (the greeting card) sets the cultural tone. Unfolding next, the tote reveals a twilly on its handle, wearable multiple ways. The coordinating pouch encourages daily use, while the red packets' splicing design forms a bird and flower tableau when displayed together. The key innovation, these practical gifts transform into decorative art, the tote, pouch, twilly, and envelopes can be arranged as a museum like display, with the scroll kept or unfurled as wall art.
Research
Using visual cultural analysis, archival research, audits, and 20 interviews in Singapore and Hong Kong, the study identified auspicious symbols beyond zodiac signs and client gifting preferences. Peacock (boundless promise) and crane (longevity) motifs resonated. Clients favored usable, transformative items (tote, pouch), personalizable accessories (twilly), and displayable art (scroll, spliced packets). Enduring gifts increase perceived thoughtfulness and prolong seasonal exposure.
Inspiration
Inspired by Chinese mythology and ink wash art, this collection blends cultural symbolism with Swiss precision. The peacock embodies "boundless promise" for youth; the red-crowned crane symbolizes longevity for elders. A twilly wrapped handle nods to luxury scarf traditions, while the scroll format updates ancient scholarly gifting. Merging these elements with precision craftsmanship, the designs honour heritage while appealing to global clients who appreciate understated elegance.
Image Credits
Count To Ten
Project Overview
Bank Julius Baer Festive Gift has been a Golden winner in the Giftware Design award category in the year 2025 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Rose Lee and Ernie Keung was recognized with the coveted Golden A' Design Award in 2026, a testament to excellence of their work Bank Julius Baer Festive Gift.
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