Yu Guo is an acclaimed enterprise based in Beijing, China. Recognized for their exceptional talent and innovative design prowess, Yu Guo has been honored as the winner of an esteemed A' Design Awards in the Interface category. With a deep commitment to design excellence and a keen eye for detail, Yu Guo continues to shape the future of design in China and beyond.
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Yu Guo is a designer who serves as an Experience Design Expert and the head of large customer business at Alibaba Cloud Group. She leads her team in driving design solutions and project delivery. She is the recipient of prestigious awards such as the IF, LICC, and IDA. She is also a guest lecturer at China Academy of Art, Tsinghua University, and Tongji University. Additionally, she is the design lead for the Paris Olympics AI-Agent project. Over the past 7 years, Yu Guo has provided services to more than a hundred enterprise clients, including the Olympic Committee, the World Aquatics, the Africa’s Business Heroes Prize Competition, People's Daily, CCTV, NIO, BYD, FAW, Moutai, China Southern Airlines, Feihe, BE&CHEERY, and Macalline. The national-level APP she has led in designing has reached 800 million users, and multiple provincial government platforms she has been involved in have user volumes ranging from 8 to 30 million. Her supported projects cover regions such as China, Saudi Arabia, Paris, Germany, Southeast Asia, Singapore, and Tokyo. She has extensive experience in ecosystem collaboration and customer service. In 2025, Yu Guo released the “Standard Operating Procedure of Cloud Computing Commercial Design Service," a group standard by the China Industrial Design Association.
Yu Guo shows a high level of technical competence and creative flair, with their work reflecting innovative solutions and aesthetic appeal. Recognized for their ability to deliver designs that stand out, Yu Guo's portfolio is a testament to their dedication and skill.
Forthcoming MasterSmart Workshop Operation Platform for EpicHust Technology (Wuhan) Co., Ltd.
Interactive Fluidic Interfaces for Tangible Media Group, MIT Media Lab
App for beingarch
Communication Platform for Akbank
In Flight Entertainment Experience for Reaktor
Multi Vehicle Car Infotainment for Journeylink
Hmi Design for CHERY
Companion App for SAIC Overseas Intelligent Mobility Technology Co., Ltd.
AI Product Design for EpicHust Technology (Wuhan) Co., Ltd.
Visualized Mathematical App for Donghua University
Well-being App for Vestel UX/UI Design Group
Infotainment System HMI for SAIC Overseas Intelligent Mobility Technology Co., Ltd.
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