Packaging
Game Fuel Team Optic Champions Can

Packaging for PepsiCo Design and Innovation

Mtn Dew AMP Game Fuel Optic Champions Ltd Ed Cans were developed as a show of love and dedication to the gaming community. MTN DEW adapted the flagship packaging design to reflect crucial aspects of the Optic Gaming team. The team is notorious for wearing Championship whites on tournament Sundays, so it was important for the color white to play prominently into the design. This led to a modern design with an all white background and pops of green.

PepsiCo Design and Innovation 2020 Agency Iron Press Kit № 100576

Download Press Kit № 100576

Download Press Kit № 100576 Packaging for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Game Fuel Team Optic Champions Can by PepsiCo Design and Innovation
Game Fuel Team Optic Champions Can by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. To identify photo contributors, visit the Image Credits Section.

PepsiCo Design and InnovationBrand Logo
PepsiCo Design and InnovationBrand Logo

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Game Fuel Team Optic Champions Can Packaging Press Releases

Availability alert: Press releases for Game Fuel Team Optic Champions Can in languages including English.


Press Kit
Game Fuel Team Optic Champions Can Packaging Media Articles

Access our collection of Game Fuel Team Optic Champions Can articles, ready for use and offered in languages: Spanish, English, Italian, Arabic (Standard), Indonesian, Turkish, Chinese (Mandarin), Hindi, Portuguese, German, French, Dutch, Korean, Japanese and Russian.


Unique Properties

The design team created a custom illustration of each member of the team. What sets these commemorative cans apart is the technology used in executing the photo realistic portraits. The cans were printed with a direct printing process, tactile varnish, and raised 3D finish. This gave the cans a premium feel, as they were embossed across the entire body of the can and illustration. A matte finish on the ink in selective areas made the metallics pop, for a completely custom look and feel.

Inspiration

Mtn Dew AMP Game Fuel Optic Champions Ltd Ed Cans were developed as a show of love and dedication to the gaming community. MTN DEW adapted the flagship packaging design to reflect crucial aspects of the Optic Gaming team. The team is notorious for wearing Championship whites on tournament Sundays, so it was important for the color white to play prominently into the design. This led to a modern design with an all white background and pops of green.

Project Overview

Game Fuel Team Optic Champions Can Packaging has been a Iron winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

 Award Logo
Iron Recognition

PepsiCo Design and Innovation was recognized with the coveted Iron A' Design Award in 2020, a testament to excellence of their work Game Fuel Team Optic Champions Can Packaging.

DesignPRWire
PepsiCo Design and Innovation Press Releases

Access a rich repository of press releases on PepsiCo Design and Innovation, offered to press and media professionals for unrestricted use in their stories. Journalists, gain instant access to 50 press releases today.


Introducing the Game Fuel Team Optic Champions Can: A Tribute to the Gaming Community

PepsiCo Design & Innovation Unveils Limited Edition Mtn Dew AMP Game Fuel Optic Champions Cans


Newsroom
PepsiCo Design and Innovation Newsroom

Visit PepsiCo Design and Innovation Newsroom for an inside look at exceptional design and award-winning projects.

You are currently viewing Media Showcase № 100576. Discover everything PepsiCo Design and Innovation has to offer in their newsroom, from award-winning projects to high-res media and valuable resources. You are here: Press Kit / Media Showcase 100576 about Game Fuel Team Optic Champions Can. Additional content is available in Newsroom 133313.

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