iONE360

Visual Product Configurator for iONE360

iONE360 is a leading visual product configuration platform suited for furniture and similar industries, which can be embedded in your website or e-comm platform. With our solutions we can bridge the imagination gap, which a lot of industries have had to cope with for many years, by genuinely helping end-customers overcome doubts and help them make better decisions based on realistic visuals and flawless order information, no matter how complex the product. The result? Less returns, lower costs, less waste, higher conversion, higher order values and, most importantly: happy, loyal customers!

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iONE360 by David Colijn

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Visual Product Configurator by David Colijn

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David Colijn iONE360

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David Colijn Visual Product Configurator

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iONE360Brand Logo

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iONE360 Visual Product Configurator Press Releases

Explore press materials for iONE360 , available in languages such as English.

iONE360 Visual Product Configurator Media Articles

Leverage our ready-to-publish articles on iONE360 , offered in a range of languages: German, French, Chinese (Mandarin), Indonesian, Korean, Japanese, Russian, Portuguese, Dutch, English, Arabic (Standard), Turkish, Hindi, Spanish and Italian.

Unique Properties

36% of consumers cancels a purchase of customizable furniture because they can’t imagine how it will look. iONE360 is a visual product configurator suited for the furniture industry. It can handle elaborate customizable products incl. complex business rules and pricing, which can result in millions of variations. Users can create configurations themselves and can add 2D and 3D visuals, which are translated to an easy step-by-step guided selling process that can be embedded in other applications.

Tags

product configurator, roomplanner, 3D visualization, CPQ, CTO, furniture, augmented reality, virtual reality

Production Technology

In order to achieve our software which is highly generic (from a coding point of view) and embeddable into virtually any web application, we started out taking risks to use (at the time) unproven technologies in order to achieve maximum usability, betting very early on the Angular framework, ThreeJS and the WebXR API which has the promise of enabling virtual and augmented reality directly from browsers (users don’t have to install apps). The true beauty for us is the software architecture through we can generate packages with different combinations of software features, all from a single code-base.

Design Challenge

Developing a product configurator isn't necessarily hard. Making a product configurator which is truly generic, where users can create their own configurations of virtually any type of product, while retaining the link with logistical and administrative processes ánd being able to add visuals to this data, is incredibly complex. Then, translating all that complexity to front-end interfaces which even the least tech-savvy people can use on regular devices, add even more to the data & UX design challenge. It’s a process of continuous improvements which has been going on for many years.

Project Duration

This varies. We've started development of our product configuration engine in 2009, while other elements such as the roomplanner is a relatively recent addition which started in 2016 and AR/VR started in 2019. Development was mainly done in Goes, The Netherlands.

Operation Flow

Furniture shopping is often experienced as stressful. There’s so much doubt while a lot of money is involved. iONE360 turns that stress into a fun experience! Users are in control of interior design like never before while our software makes sure they don’t make mistakes. This also makes it the perfect guided selling tool for sales people. It runs in browsers on devices that everyone owns. It’s highly realistic and easy to use. Integrated with the business: providing detailed pricing, logistical and manufacturing info.

Research

Apart from desk research into the proper tooling and research in the form of involving various customers and consumers in the design process, no large scale research was conducted.

Inspiration

Even today, consumers are expected to buy customizable furniture based on a showroom model and a fabric sample. How can consumers imagine how a sofa will look in a totally different setup, with different fabric & color and whether it will fit? They can't! 51% postpones and 36% cancels their purchase. Let's help them! Let's help consumers buy and retailers sell these complex products. Sales value goes up and delivered products will match expectations. Less returns, less waste and happy customers

Image Credits

Copyright 2009 - 2020 by Colijn IT for all IP, imagery and video.

Project Overview

iONE360 Visual Product Configurator has been a Iron winner in the Wholesale, Retail Trade, Commerce and E-Commerce Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

David Colijn was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work iONE360 Visual Product Configurator.

David Colijn Press Releases

Discover David Colijn's journey through our press releases, available for all press members and journalists to use without restrictions. Instantly access 1 press releases, available exclusively for journalists.

iONE360: Revolutionizing Furniture Shopping with Visual Product Configurator

Meet iONE360, a visual product configurator transforming the furniture industry by bridging the imagination gap for consumers and retailers.

David Colijn Newsroom

Discover outstanding design and award-winning initiatives in the David Colijn Newsroom.