The Hub

Mixed-use Building for Rawasem Architecture Workshop 'RAW'

The hub was inspired mainly by the old traditional market ‘souq’ in the middle east, where the functions are almost the same. The narrow corridors passing through the retails, the universal canopy covering the spaces underneath creating an authentic urban experience and protecting people from the direct sun rays, along with the harsh stone covered facades with its traditional pattern. All designed with a contemporary treatment that fits perfectly with today’s retail brands as well as modern day costumers.

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The Hub by Adel Badrawy

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Mixed use Building by Adel Badrawy

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Adel Badrawy The Hub

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Adel Badrawy Mixed use Building

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Adel Badrawy Designer Portrait Photo

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Rawasem Architecture Workshop 039 RAW 039 Brand Logo

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The Hub Mixed-use Building Press Releases

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The Hub Mixed-use Building Media Articles

Explore our ready-to-use articles on The Hub, available in multiple languages: Spanish, Turkish, Arabic (Standard), English, German, French, Portuguese, Dutch, Hindi, Korean, Indonesian, Japanese, Russian and Chinese (Mandarin), for your feature stories.

Unique Properties

This is a mixed-use building. It consists of restaurants, small retail shops, huge recreational area for the youth and finally office areas that are possibly for reastaurants management. Every single function of these has it's own accessibility and experience, yet all under one roof, in this case 'huge canopy'. Distributed as the following, the ground and the mezzanine floor accommodate the restaurants. The first floor is for restaurants and a recreational area for youth both totally separated with unique accessibility for each, while the second floor accommodates the office spaces with separated accessibility and vertical circulation.

Tags

commercial, Architecture, Sustainability, Contemporary, mall, AlRiyadh, KSA

Production Technology

Stating the various functions this project accommodates with different privacy levels for each. The design team had to think of this building as a small urban project with different buildings, different heights, and different access with corridors and landscape in between. Even creating bridges between buildings and roof gardens to make it seem like a living city under one roof. This small city needed a universal canopy to protect and enhance this feeling of authentic urbanism.

Design Challenge

The big challenge was to design a place that accommodates so many functions with so many different privacy levels for each. Yet all under one roof, with one main entrance, only allowed at the north side. The Saudi culture has a huge impact when it comes to retail and dining projects like this one. Since it's culturally not allowed in the malls of KSA for the youth to access malls or food courts by their own unless with a family, the challenge was to distinguish the youth recreational area and separate it from the restaurants to prevent duplication. The same goes to the office areas. The hot dry climate was also a big challenge. Since it's considered an authentic urban experience, there had to be outdoor spaces, roof gardens and terraces overlooking one of the main axis of Al Riyadh. The design after all had to provide comfort climate solutions for the users.

Project Duration

This project is located in the heart of Al Riyadh, KSA. It's in the intersection of two main roads, the eastern ring road and Abdullah Bin Rashed road. The design started in march 2019 and the construction documents are on going.

Operation Flow

The hub gives an authentic urban experience for people dining, playing, working or just walking in the corridors or roof gardens within one universal space. It serves families who are dining while sending their young ones to a place where they can play and hang out without mixing both zones. A recreational area that also allows individual youths to attend without families. It gives offices a unique experience to be a part of this small city with it's roof gardens, landscape and connecting bridges, while clearly viewing the city of Riyadh.

Inspiration

As a place of retail, dining and office spaces, the project was inspired mainly by the old traditional market 'souq' in the middle east, where the functions are almost the same. The narrow corridors passing through the retails, the universal canopy covering the spaces underneath creating an authentic urban experience and protecting people from the direct sun rays, along with the harsh stone covered facades with its traditional pattern. All designed with a contemporary treatment that fits perfectly with today's retail brands as well as modern day costumers.

Project Overview

The Hub Mixed-use Building has been a Iron winner in the Architecture, Building and Structure Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Adel Badrawy.

Iron Recognition

Adel Badrawy was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work The Hub Mixed-use Building.

Adel Badrawy Press Releases

Explore the world of Adel Badrawy through our press releases, designed for media members to use freely and enrich your content. Available now: 3 press releases ready for immediate access by journalists.

The Hub: A Modern Interpretation of Traditional Souq

Adel Badrawy's Mixed-Use Building "The Hub" Draws Inspiration from Traditional Souq

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