Mastermentors

Website for Mastermentors

The design aims to focus on the teacher, or mentor-experience, as much as the learner, or student-experience. Aesthetic visuals are combined with efficient business logic to strategise onboarding and retention of the users. The responsive website ensures that the design would be clean and properly-structured irrespective of screen size. This design has been crafted through multiple iterations, arriving at the optimum balance of usability and desirability, to provide a unified digital learning experience for students and their mentors.

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Mastermentors by Rounak Bose

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Website by Rounak Bose

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Rounak Bose Mastermentors

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Rounak Bose Website

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MastermentorsBrand Logo

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Mastermentors Website Press Releases

Press releases for Mastermentors are now accessible in these languages: English.

Mastermentors Website Media Articles

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Unique Properties

1. The main goal of this design is to focus as much on the mentor-experience, as the student-experience. 2. Design methods have been used extensively to cleverly strategise onboarding and retention of mentors and students alike. Unlike other teaching platforms, the mentors here attract the major student-base, who in return get to learn from the local talented professionals. 3. Self-development with a personal touch has been a unique property borne in mind from the onset for this project.

Tags

mastermentors, website, design, ui design, visual design, web design

Production Technology

Responsive website design paradigm was implemented for the pixel-perfect high-fidelity prototype made using Figma and InVision. A Firebase and NodeJS backend supported the Progressive Web App made using ReactJS.

Design Challenge

The main point of attention was that refinement and simplification, were to be prioritised over beautification. Top-notch functionality, satisfaction of usability heuristics, and a polished user experience was the greatest challenge of the project. Target users did not want to be overwhelmed by information and classy looks, but they did not like being underwhelmed. Properly guiding the user's attention across the website required significant effort to find the right balance for the design.

Project Duration

The project started in November 2019 and finished in February 2020, in Kolkata, India.

Operation Flow

The website is the opener to the portfolio of celebrities teaching their craft and talented professionals showing tricks of their trade. A visitor sees the top courses from all the mentors and their profiles. Blogs provide sufficient impetus for the users to join courses of their liking, and learn from the masters. The user journey has been plotted such that the experience attracts prospective students and potential mentors alike, and provides incentive to want to be a part of this platform.

Research

The qualitative research used exploratory and generative tools-stakeholder maps, personas and concept maps to define the target audience-needs. The objective was to make informed decisions and define the Site Map. A mentor, a local talent, and few students, were interviewed to brainstorm, devise information architecture, make low-fidelity concepts and finalise over multiple iterations. Multiple celebrities were onboarded and 50-plus courses purchased in just one month of launch.

Inspiration

The platform was inspired by the need to revolutionise the Indian education system, founded on the premise of free expression - by telling stories that are typically unheard of, or lost. To this effect, a digital space was required to be provided to the local, talented professionals who are defining their fields with their skills, but need a digital platform to share their expertise. The aim of providing a visual voice to the upcoming mentors served as great inspiration.

Image Credits

Images belong to Rounak Bose

Project Overview

Mastermentors Website has been a Iron winner in the Website and Web Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Rounak Bose was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Mastermentors Website.

Rounak Bose Press Releases

Attention press members and journalists: We offer a collection of press releases on Rounak Bose and their notable work, available for your unrestricted use. Journalists, gain instant access to 1 press releases today.

Mastermentors: Revolutionizing Indian Education with a New Digital Platform

Award-winning designer Rounak Bose introduces Mastermentors, a groundbreaking website redefining the mentor-student dynamic in Indian education.

Rounak Bose Newsroom

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