Jiuzhou Tangyue
Sales Office for ECD
The design of this case reflects on nature, humanity and the ancient charm that the brand wants to express. In the exhibition space of 718 square meters, the designer transformed the representative elements of Hui architecture into simple symbols, and interpreted the Oriental residence of traditional culture and modern aesthetics through modern decorative techniques. Different from ordinary sales centers, this project pays more attention to customers' feelings.
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Jiuzhou Tangyue by Li Tian
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Sales Office by Li Tian
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Li Tian Jiuzhou Tangyue
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Li Tian Sales Office
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Jiuzhou Tangyue Sales Office Press Releases
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Jiuzhou Tangyue Sales Office Media Articles
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Unique Properties
Unlike other sales centers, this project emphasizes more on the customer's experience. The furniture and accessories in the space are lightly styled new Chinese furniture, retaining a sense of modern design. With floral art, sculptures and Chinese lamps scattered everywhere, with the natural language of space, it elaborates the "simple is complex" modern decorative techniques. It reflects the rich oriental charm, elegant and light, evoking the unique atmosphere of oriental dwellings.
Tags
Interior, Commercial, Sales Center, Modern, Artistic, New Oriental
Production Technology
The negotiation area has a good landscape view, where the natural light and shadow can be minimized by "white yarn" to reduce the glare of sunlight, while the natural light can be further "extracted" to soften it. Matching light coffee color wood veneer and Chinese furniture, it conveys a sense of soft warmth to the space. The creation of the environment is to relieve people's stress, soothe the mind, making people more willing to stay and settle down.
Design Challenge
In today's over-artistic overflow, it is a reflection on how to deal with the relationship between the present and history. It is a spirit of contemporary design to explore in history and create in heritage.
Project Duration
The project started in September 2019 in Shangrao and finished in July 2020 in Shangrao.
Operation Flow
Among the increasingly unanimous "artistic" design, there is a re-creation of design that is not just art, but a precipitation and reflection of history, region, space and structure.
Research
Juzhou Tangyue Sales Center is located at Shangrao, Jiangxi, which is a city of ancient rhyme, with rustic ancient Huizhou-style architecture, where China's civilization originates from, delivering more of the humanistic heritage of Shangrao. Through the millennial baptism, exposed to wind and frost, it has retained the precious ten cultures in the accumulation of time with resplendent splendor.
Inspiration
The designer has considered the humanistic atmosphere of this project and the ancient charm that he would like to express with own production. Within the exhibition space of 718 square meters, the "horse's head with curved corners, white walls and black tiles, and three carvings of the ancient Huizhou school" of ancient Huizhou-style architecture are transformed into simplicity, and a new oriental residence filled with the Tang style is interpreted in a simple and pure modern way.
Image Credits
Image #1: Designer Li Tian, Jiuzhou Tangyue, 2020. Image #2: Designer Li Tian, Jiuzhou Tangyue, 2020. Image #3: Designer Li Tian, Jiuzhou Tangyue, 2020. Image #4: Designer Li Tian, Jiuzhou Tangyue, 2020. Image #5: Designer Li Tian, Jiuzhou Tangyue, 2020.
Project Overview
Jiuzhou Tangyue Sales Office has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Li Tian was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Jiuzhou Tangyue Sales Office.
Li Tian Press Releases
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Jiuzhou Tangyue Sales Office: A Modern Interpretation of Oriental Residence
Li Tian's Jiuzhou Tangyue Sales Office project is a modern interpretation of traditional Chinese architecture, blending ancient charm with modern aesthetics to create a unique customer experience.
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