Jinan Key Areas
Urban Color Design for Guangzhou University & Guangzhou Hongyu Architectural Design Co., Ltd
Jinan city key area urban color design is an urban planning and design work. The designer team analyzed the characteristics of Jinan's history, culture and natural environment, studied its urban color characteristics, extracted the it‘s recommended urban color spectrum, and designed the urban color space and the architectural color image of the central axis combined with the characteristics of urban spatial structure. The designer team also formulated guidelines for building materials matching the recommended colors in combination with the recommended color spectrum of cities.
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Jinan Key Areas by Guo Hongyu
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Urban Color Design by Guo Hongyu
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Guo Hongyu Jinan Key Areas
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Guo Hongyu Urban Color Design
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Jinan Key Areas Urban Color Design Press Releases
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Jinan Key Areas Urban Color Design Media Articles
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Unique Properties
In the project, the designer formulated hierarchical and classified urban color planning strategies for key areas in Jinan City, applied the recommended chromatogram to the overall color environment of key areas according to the urban spatial structure and functional attributes, constructed and designed the urban color image of the key section, and formulated the urban color planning guidelines and plans. On the core axis of the key area, designer designed the architectural color image of the core section.
Tags
Urban color, Architectural color, Color planning, Color design, Color guide, Color image
Production Technology
The designer planed the spatial structure of urban color and guide the spatial distribution and change of hue, lightness and chroma of urban color, constructed and designed the urban color image of the key section, and formulated the urban color planning guidelines and plans; On the core axis of the key area, the designer designed the architectural color image of the core section. Designer also have formulated guidelines for building materials matching the recommended colors in combination with the recommended colors of cities, so as to make the implementation of the recommended colors more effective.
Design Challenge
The recognition of city color, the study of current situation, the presentation of problems and the extraction of characteristics are the core of city color planning and design, and the basic basis for customizing the exclusive color image. In the project, on the basis of analyzing the cultural color genes and natural color characteristics of the area, the designer extract the urban color recommendation chromatography exclusive to the area, and study and formulate the urban color strategy planning guidelines, through the expressive force of color, strengthen the morphological characteristics of the building, shape the logo image of the area.
Project Duration
The project was completed in Guangzhou and Jinan in December 2016.
Operation Flow
In this project, designer was committed to sorting out the current color problems and causes, putting forward the corresponding goals and countermeasures, exploring the special color characteristics of key areas, extracting the color genes of traditional culture and natural environment of Jinan, establishing the exclusive architectural color system of the area, and innovatively applying it to the urban space of key areas, so as to create an economic environment In order to create a symbolic color environment, to describes the charm of key urban areas of Jinan and tells the story of Jinan in the language of color.
Research
In order to create a symbolic color image for the key area of Jinan City, the designer need to comb the color context, summarize the color environment characteristics, find the color system belonging to the area, coordinate rational analysis and perceptual experience by means of planning and design, draw the ideal color picture for the city through orderly color organization and systematic color planning, and communicate rationality and sensibility The way of weaving deduces the melody of city color, and formulating specific implementation strategies to achieve this color goal, so as to guide the optimization of city color environment.
Inspiration
The designer extracted the color gene of traditional architecture in Jinan, reproduced the color symbols in human history, and established the urban color keynote of "warm autumn color formed by variation of ancient charm color, new bright color deduced by water color brilliance" for the key area of Jinan, and constructed the exclusive architectural color system, so as to created a color environment with Jinan's local significance, and achieved the goal of telling the story of Jinan with color languag.
Image Credits
Guo Hongyu
Project Overview
Jinan Key Areas Urban Color Design has been a Iron winner in the Urban Planning and Urban Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Guo Hongyu was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Jinan Key Areas Urban Color Design.
Guo Hongyu Press Releases
Our press releases on Guo Hongyu and their work are made freely available for press members looking to add depth to their content. 1 press releases are now available for immediate access by journalists.
Jinan Key Areas Urban Color Design Project by Guo Hongyu
Guo Hongyu's urban color design project for Jinan's key areas combines traditional architecture with modern color brilliance to tell the story of the city through a unique color language. Completed in December 2016, the project covers 32.9 square kilometers, with the core area spanning 8.66 square kilometers.
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