Beijing Huafa Mall
Shopping for Zhuhai Huafa Properties Co., Ltd
Beijing Huafa Mall is located at the southwest side of Beijing, surrounded by well-developed transportation, universities, and residential buildings, with 7 levels above ground and 3 basement levels. L1 to L3 is designed as retail shopping arcade while L4 to L6 for indoor retail street and restaurants. L7 is a clubhouse designated for exclusive members. The project aims to provide an experience of wandering through the flower forest by integrating natural elements into the architectural design and indoor spaces.
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Download Press Kit № 119352 Shopping for Zhuhai Huafa Properties Co., Ltd by Zhuhai Huafa Properties Co., Ltd. to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Beijing Huafa Mall by Zhuhai Huafa Properties Co Ltd
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Shopping by Zhuhai Huafa Properties Co Ltd
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Zhuhai Huafa Properties Co Ltd Beijing Huafa Mall
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Zhuhai Huafa Properties Co Ltd Shopping
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Zhuhai Huafa Properties Co LtdBrand Logo
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Beijing Huafa Mall Shopping Media Articles
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Unique Properties
This development is located at the southwest side of Beijing. The site is surrounded by well-developed transportation, universities, and residential buildings. The project aims to provide an experience of 'wandering through the flower forest' by integrating natural elements into the architectural design and indoor spaces.
Tags
Interior, Retail, Shopping, Mall, Beijing, Contemporary, Innovative, Fluid, Huafa, Aedas
Production Technology
The curved water-inspired shapes of the interior echoes with the architecture and assures a continuous holistic inside-out experience imprinting a dynamic vibe with its streamline design while maintaining the warmth and the comfort of the spaces with a relaxing earthy color palette. The public space in L6 is covered by a skylight, shaping a double height magnificent retail street that can be enjoyed all year round. Planters are evenly planted in every level to create a connection with nature.
Project Duration
The project design started in January 2019 and schematic design is completed in May 2019. The project location is in Beijing Fangshan district and the design is done in Hong Kong. Together with the residential portion of the site at south bound, the project is exhibited in a showroom in Beijing since June 2019. The construction of the retail mall is targeted to be completed in2021 and opened in 2022.
Operation Flow
Simple and clear circulation design are the major essence of this mall. Main entrances are located near the road junctions to facilitate ingress to the mall. On the first 3 levels, a double-loaded shop arcade with large voids is designed. Retail activities are enticed through visual connection of these important voids. Express escalators draw people from L1 to L4 directly, bringing them to another level of experience. Lifts are also provided directly from carpark to all retail arcade levels.
Research
Before commissioning the project, a thorough market research in retail activities of the location was done and targeted customers were identified. The new generation, university students, young family with kids and mid to high income families will be the major customers. A new shopping experience will be something they are looking for. A fresh look, innovative and attractive selfie spots are to be created to magnetize them. Both architectural and interior design are developed with this mission.
Inspiration
The main design concept is to create two completely different retail experiences within the same mall. A contemporary warm and stylish mall on the first three levels, and an indoor ecological and cultural open retail street on the top three levels. The mood of the alfresco indoors retail street level is designed to be relaxing and casual with open shopfronts and dedicated alfresco spaces. The typical shopfront boundaries are purposely blurred, creating more spacious, fresh and open atmosphere.
Image Credits
Image #1: Atrium Design Image #2: Main Entrance Design Image #3: Shopping Arcade Design Image #4: Shopping Arcade Design Image #5: Lift Lobby Design
Project Overview
Beijing Huafa Mall Shopping has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Zhuhai Huafa Properties Co., Ltd. was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Beijing Huafa Mall Shopping.
Zhuhai Huafa Properties Co., Ltd. Press Releases
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Zhuhai Huafa Properties Co., Ltd. Newsroom
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