Apex
Cordless Lamp for NEOZ Lighting
The Apex cordless table lamp has been designed to provide a glare-free downlight and soft glow on the internal metallic cone, resulting in a warm ambient task light for hospitality or residential use. Created to be used as the central source of illumination on any table, the battery-powered and compact design facilitate flexibility in table settings and ease of cleaning. Sustainability is a big part of NEOZ's design ethos, as such the CNC metal body is assembled with only mechanical fixings, thus promoting self-maintenance, upgrade, and recycling by the end-user.
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Apex by Peter Ellis amp Gabriel Tam
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Cordless Lamp by Peter Ellis amp Gabriel Tam
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Peter Ellis amp Gabriel Tam Apex
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Peter Ellis amp Gabriel Tam Cordless Lamp
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Apex Cordless Lamp Press Releases
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Apex Cordless Lamp Media Articles
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Unique Properties
Focused on maximizing output efficiency, the Apex provides a glare-free soft downlight on its internal cone, resulting in warm ambient task light for hospitality or residential use. Created to be used as the central light source at a restaurant table, the cordless design and compact size facilitate flexibility in table settings and ease of sanitizing, especially during Covid. Easy to hold and with only mechanical fittings, the lamp is easy to repair, improving its durability and sustainability.
Tags
Lighting, table lamp, cordless lamp, portable lamp, wireless lamp, battery lamp, restaurant lighting
Production Technology
The body of the lamp is precision-milled from solid brass or aluminium alloy and mechanically joined via a clear acrylic machined tube to an internal injection-moulded form. The lamp has only mechanical fixings and is therefore simple to repair, upgrade, or recycle. In the event a part replacement is required, the lamp can be easily disassembled without any tools by the user to ensure product longevity, a key consideration for our hospitality clients.
Design Challenge
The challenge was to create a compact, functional and beautiful portable lamp that can withstand everyday handling in a busy restaurant environment. Using our original cordless lamp as the inspiration, we retain its pure geometric quality and distinctive enclosed illuminated cone while improving the durability and sustainability of the lamp. The unique diffuser design artfully controls the light distribution. This is especially critical given the close proximity of the user to the table lamp and any unwanted glare can be a real issue.
Project Duration
The conceptual stage of the design began in November 2017 in Sydney Australia. The manufacturing of the product commenced in June 2020. The product was launched in December 2020.
Operation Flow
The Apex features a simple 3-step touch switch operation. Our Single Lamp Charger can recharge or power the Apex directly using mains power. Simply rotate the lamp on the dock to control the brightness. We offer a range of recharging and storage platforms for up to 48 lamps for our commercial hospitality users. For ease of operation, the lamp will automatically turn off when it returns to the recharging dock.
Research
As part of our development process, we conducted online surveys and consultation sessions with our distribution partners, lighting professionals and existing clients to gain further insight into their functional requirements and aesthetic preferences. From this, we were able to determine the light output and product robustness were their primary interests.
Inspiration
NEOZ is one of the pioneers in cordless lighting with the introduction of the Magill cordless table lamp in 1995. To celebrate its 25-year anniversary, our team designed the Apex, a high-quality sustainable lamp that pays tribute to the original Magill. We kept its pure geometric quality but also created a compact and exceptionally robust product that is tactile to handle, is simple to recharge, and provides a useful glare-free downlight for tablescapes.
Image Credits
Photography by Jackie Chan Videography by Moby Siddique
Project Overview
Apex Cordless Lamp has been a Golden winner in the Lighting Products and Fixtures Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Peter Ellis & Gabriel Tam was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Apex Cordless Lamp.
Peter Ellis & Gabriel Tam Press Releases
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NEOZ Unveils Apex: A Sustainable Cordless Lamp Tribute to Magill
NEOZ celebrates 25 years of cordless lighting with the launch of Apex, a sustainable lamp paying homage to the original Magill, designed by Peter Ellis & Gabriel Tam. The lamp offers a glare-free downlight, compact size, and easy repairability, catering to hospitality and residential use.
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