Light
Jessture Womenswear Collection for Jessture, LLC
This collection transforms the idea of Light in both physical and psychological aspects. The quality of brightness is emphasized by manipulating contrast of different low saturated tones and colors. Light fabrics are used to provide gentle and comfortable feelings. Creative structures and detachable pockets, lapels, and strapped corset, allow the looks to be more variable. Garments can reflect the interactions between the wearers' psychological emotions and their physical environment. The goal is to encourage the wearers to express their own aesthetics and styles fearlessly.
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Light by Jessica Zhengjia Hu
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Jessture Womenswear Collection by Jessica Zhengjia Hu
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Jessica Zhengjia Hu Light
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Jessica Zhengjia Hu Jessture Womenswear Collection
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Jessica Zhengjia Hu Designer Portrait Photo
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Jessture LLCBrand Logo
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Jessica Zhengjia Hu Interview
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Light Jessture Womenswear Collection Press Releases
Press resources for Light are offered in several languages: English.
Light Jessture Womenswear Collection Translations
Delighted to offer translations for Light projects in a variety of languages: Jessture Womenswear Collection EN, Jessture Vroueklereversameling AF, Veshjeve Të Grave Jessture SQ, Jesture የሴቶች ልብስ ስብስብ AM, Jessture للملابس النسائية AR, Jessture Կանացի Հագուստի Հավաքածուն HY, Jessture Qadın Geyim Kolleksiyası AZ, Jessture Emakumezkoen Arropa Bilduma EU, Калекцыя Жаночай Адзення Jessture BE, Jessture মহিলাদের পোশাক সংগ্রহ BN, Jessture Kolekcija Ženske Odjeće BS, Колекция Дамско Облекло Jessture BG, Jessure Womenswear Collection MY, La Col·lecció De Roba De Dona Jessture CA, Jessture Womenswear Collection NY, Jessture 女装系列 ZH, A Cullizzioni Di Donna Jessture CO, Jessture Kolekcija Ženske Odjeće HR, Jessture Kolekce Dámského Oblečení CS, Jessture Dametøjskollektion DA, Jessture Dameskledingcollectie NL, Jessture Virina Kolekto EO, Jessture Naisterõivaste Kollektsioon ET, Jessture Naistenvaatekokoelma FI, La Collection De Vêtements Pour Femmes Jessture FR, Roupa De Muller Jessture GL, Jessture ქალის ტანსაცმლის კოლექცია KA, Die Damenkollektion Von Jessture DE, Η Συλλογή Γυναικείων Ενδυμάτων Jessture EL, Jessture વુમન્સવેર કલેક્શન GU, Jessture Womenswear Koleksyon HT, Jesture Tarin Tufafin Mata HA, Jessture HE, जेस्चर वुमेन्सवियर संग्रह HI, A Jessture Női Ruhakollekció HU, Koleksi Pakaian Wanita Jessture ID, Bailiúchán Éadaí Ban Jessture GA, Jesture Collection Uwe Ụmụ Nwanyị IG, Jessture Kvenfatasafn IS, La Collezione Donna Jessture IT, ジェスチャーレディスウェアコレクション JA, Koleksi Busana Wanita Jessture JV, ಜೆಸ್ಚರ್ ಮಹಿಳಾ ಉಡುಪುಗಳ ಸಂಗ್ರಹವು KN, Jessture Әйелдер Киімінің Топтамасы KK, Jessure Womenswear Collection KM, Jessture Abagore Bakusanya Imyenda RW, Jessture Аялдар Кийимдер Коллекциясы Моданын KY, Jessture 여성복 컬렉션 KO, Koleksiyona Cilên Jinan Jessture KU, Jessture Womenswear Collection LA, Jessture Womenswear Kollektioun LB, Jesture Womenswear Collection LO, Jessture Moteriškų Drabužių Kolekcija LT, Jessture Sieviešu Apģērbu Kolekcija LV, Колекцијата Женска Облека Jessture MK, Ny Fanangonana Akanjo Vehivavy Jessture MG, Koleksi Pakaian Wanita Jessture MS, സ്ത്രീ വസ്ത്ര ശേഖരണം ഒരു തരം ഫാഷനാണ് ML, Ġbir Tan-Nisa Jessture MT, Kohinga Kakahu Wahine A Jessture MI, Jessture Womenswear Collection MR, Jessture Эмэгтэй Хувцасны Цуглуулга MN, Jessture महिला लुगा संग्रह NE, Jessture Damekolleksjon NO, Jessture Womenswear ସଂଗ୍ରହ OR, Jessture Womenswear ਕਲੈਕਸ਼ਨ PA, مجموعه لباس زنانه Jessture FA, Kolekcja Odzieży Damskiej Jessture PL, جامو ټولګه PS, Feminina Jessture PT, Colecția De Îmbrăcăminte Pentru Femei Jessture RO, Коллекция Женской Одежды Jessture RU, Jessture عورتن جي ڪپڙن جو مجموعو SD, Ofu Tama'ita'i Jessture SM, Јесстуре Колекција Женске Одеће SR, Cruinneachadh Aodach Boireannaich Jessture GD, Jessture Womenswear Collection SN, Jessture කාන්තා ඇඳුම් එකතුව SI, Jessture Kolekcia Dámskeho Oblečenia SK, Kolekcija Ženskih Oblačil Jessture SL, Jesture Ururinta Dharka Dumarka SO, Pokello Ea Jessture Womenswear ST, Ropa De Mujer De Jessture ES, Koléksi Baju Awéwé Jessture SU, Jessture Womenswear Ukusanyaji SW, Jessture Damkollektion SV, Jessture பெண்கள் ஆடை சேகரிப்பு TA, జెస్చర్ మహిళల దుస్తుల సేకరణ TE, Коллексияи Либоси Занонаи Jessture TG, Jessture Womenswear Collection TH, Jessture Aýal Eşikleri Kolleksiýasy TK, Jessture TL, Jessture Bayan Giyim Koleksiyonu TR, Jessture Хатын-Кыз Киеме Коллекциясе TT, Jessture ئاياللار كىيىملىرىنى يىغىش UG, Колекція Жіночого Одягу Jessture UK, Jessture خواتین کے لباس کا مجموعہ UR, Jessture Ayollar Kiyimlari Kolleksiyasi UZ, Bộ Sưu Tập Jessture Womenswear VI, Mae Casgliad Jessture Womenswear CY, Jessture Frouljuskleankolleksje FY, Ijessture Womenswear Collection XH, דזשעססטורע וואָמענסווער זאַמלונג YI, Jesture Collectionswear Obinrin YO, Iqoqo Le-Jessture Womenswear Wuhlobo Lwemfashini ZU, Jessture 女裝系列 ZY, Sinina Sa Mga Babaye Nga Jessture CEB, ʻo Ka Hōʻiliʻili Lole Wahine ʻo Jessture HAW, Jessure Womenswear Collection HMN.
Light Jessture Womenswear Collection Media Articles
Leverage our ready-to-publish articles on Light, offered in a range of languages: Indonesian, Italian, Hindi, English, Turkish, Arabic (Standard), German, French, Portuguese, Dutch, Spanish, Korean, Japanese, Russian and Chinese (Mandarin).
Unique Properties
The collection shows emotional changes by shifting colors from dark neutral tones to slightly brighter and lighter colors. All colors are in low saturation with little greyish tone to indicate the inevitable pressure, darkness and difficult moments in our life. Then as the light moves on, it gradually shows the colors of natural environment such as the ground and the sky. In addition to the meaning of brightness in visual sight, light can also refer to the weight. In this case, it eliminates our pressure and depression psychologically. In order to express these qualities, light fabrics are selected as major materials. Detachable details, such as removable suspender lapels, detachable pockets and asymmetric strapped corset are designed are designed to attract interests and increase diversity in dressing looks. All these flexible details can be removed or attached to different outfits, giving more space and freedom to the wearer’s preferences and personal styles.
Tags
fashion, womenswear, outfits, fashion design
Production Technology
In this collection, different low saturated colors are used to create a gloomy psychological environment. Then I manipulate tones with different brightness and contrast to emphasize the layers of shades and shadows, so they can improve the three-dimensional effect on the garments. The collection use mainly light fabrics such as cotton, polyester and Jacquard, to provide gentle and comfortable feelings for the wearers. Combinations of creative structures and detachable details generate more possibilities for the looks. In this way, the garments may become mirrors reflecting interactions between wearer’s psychological emotions and the physical environment. I hope the wearers feel free to express and define their own styles with more satisfaction.
Design Challenge
Color selection is very crucial to this collection. In order to see the light, we need to put ourselves in the darkness first. In this project, the brightness of the looks does not come directly from using bright colors. Instead, the brightness and lights are contrasted by the shades and tones. Low saturated colors are carefully selected within ranges of neutral, earth tones. Shades of blue are then blended into the earth tones, because blue is a cool tone which usually associates with something “light”, for example the air and the sky. In addition, blue also help cooling down emotions. It sets our mind free from anger, anxiety and stress. Making balance between the brightness and contrast are important as well. Otherwise the whole collection will be either too dull or too faded. Designing appealing garment details is another big challenge. Detachable lapels, pockets and corset increase three-dimensional effect of the garments. They make the looks more variable. These details are the highlights of the collection which give the wearers more space to show their creativities and their unique preferences.
Project Duration
The project started in May 2018 and completed in August 2018 in Shenzhen China, and was exhibited in a collaborated runway show with Oxford Fashion Studio during the New York Fashion Week in September 2018.
Operation Flow
No rule should be applied on the way of dressing. The lookbook pictures display only some possible matching ways for the garments. These are just suggestions, not rules. As designer, my goal is to create possibilities and choices instead of rules and guidelines. Therefore I would prefer seeing our customers find their own way to match and dress these garments. Have fun and play with the layers, structures, and detachable details. The best way to find one’s own fashion style is to follow the heart and express the true self.
Research
In order to interpret the idea of light, I checked the dictionary to find out as many definitions of the word as possible. According to the dictionary, light as a noun is the natural agent that stimulates sight and makes things visible, that is a source of illumination. It can also mean enlightenment, the understanding of a problem or mystery. Sometimes it means having a considerable or sufficient amount of natural light, not dark. Regarding to the weight, it means easy to lift. And it also means gentle or delicate. Emotionally it means cheerful, and free from worry or unhappiness. However, regardless of so many definitions of “light”, all these meanings have positive feelings and perspectives. So in conclusion, the major idea is that we should keep faith, never lose hope and have the confidence to express ourselves fearlessly.
Inspiration
The artist San Solo has a song called “Light”. There is a sentence in the lyrics, “Even if it makes me blind, I just wanna see the light.” My inspiration is not the exact lyrics or the word “light”, but the desire and determination of chasing light. There could be countless unknown difficulties, pressures and depression in our life. We may be stuck somewhere, getting lost, and suffering in the darkness. But when we look up to the sky, we will find the shining stars as our guides. The darker the environment is, the brighter the light shines.
Image Credits
Image #1: Photographer Thirteen Studio, Model Katy from N10 Models, 2018 Image #2: Photographer Thirteen Studio, Model Katy from N10 Models, 2018 Image #3: Photographer Thirteen Studio, Model Katy from N10 Models, 2018 Image #4: Photographer Thirteen Studio, Model Katy from N10 Models, 2018 Image #5: Photographer Thirteen Studio, Model Katy from N10 Models, 2018 Video Credits: Photographer Thirteen Studio, Model Katy from N10 Models, 2018
Project Overview
Light Jessture Womenswear Collection has been a Iron winner in the Fashion, Apparel and Garment Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Jessica Zhengjia Hu was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Light Jessture Womenswear Collection.
Jessica Zhengjia Hu Press Releases
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Introducing "Light" by Jessica Zhengjia Hu: A Jessture Womenswear Collection
Designer Jessica Zhengjia Hu unveils "Light," a womenswear collection inspired by the pursuit of brightness in the midst of darkness, completed in August 2018 in Shenzhen, China, and exhibited during New York Fashion Week in September 2018.
Jessica Zhengjia Hu Newsroom
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