The Book That Grew
Grazing Guide for Rothco, part of Accenture Interactive
A book with 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare, a truly powerful number that will massively improve the sustainability of even the most efficient farm. A book grown entirely from the very grass that Irish farmers nurture - with each page, each word, and each diagram shaped by real grass roots as they grew.
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Download Press Kit № 122969 Grazing Guide for Rothco, part of Accenture Interactive by Fabiano Dalmácio to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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The Book That Grew by Fabiano Dalmácio
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Grazing Guide by Fabiano Dalmácio
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Fabiano Dalmácio The Book That Grew
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Fabiano Dalmácio Grazing Guide
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The Book That Grew Grazing Guide Press Releases
Press releases tailored for The Book That Grew are available in the languages: English.
The Book That Grew Grazing Guide Media Articles
Ready for your features: articles on The Book That Grew in various languages, including Hindi, Turkish, Arabic (Standard), Chinese (Mandarin), German, Spanish, Italian, Dutch, Korean, Indonesian, Japanese, Russian, French, Portuguese and English.
Unique Properties
This one-of-a-kind book contains 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability and increase profitability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare - a truly powerful number that will massively improve the sustainability of even the most efficient farm.
Tags
book, design, Ireland, grass, farming, bank
Production Technology
We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
Design Challenge
This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
Project Duration
From October 2018 to May 2019, in Dublin and Amsterdam.
Operation Flow
Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
Research
The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
Inspiration
The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
Image Credits
Photographer: Diana Scherer Filmmaker: Jake Viramontez
Project Overview
The Book That Grew Grazing Guide has been a Platinum winner in the Fine Arts and Art Installation Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
Platinum Recognition
Fabiano Dalmácio was recognized with the coveted Platinum A' Design Award in 2021, a testament to excellence of their work The Book That Grew Grazing Guide.
Fabiano Dalmácio Press Releases
Access a rich repository of press releases on Fabiano Dalmácio, offered to press and media professionals for unrestricted use in their stories. Instantly access 3 press releases, available exclusively for journalists.
The Book That Grew: A Sustainable Grazing Guide for Irish Farmers
Fabiano Dalmácio Unveils Groundbreaking Book Grown from Real Grass Roots
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