Rockit

Stroller Rocker for Rockit

Rockit attaches to any pram or stroller and gently rocks to soothe babies to sleep or keep them asleep when the stroller comes to a halt. Rockit is attached using a 2-fix system so can be switched to another pram or stored when not in use. The speed control allows you to tune Rockit to the resonant frequency of any pram or stroller to achieve the perfect rock that makes the baby believe they are still being pushed along. Scientific tests show the vibration level closely mimics the normal hand rocking of a stroller and the soothing movement is gentler than a pram moving over paving stones.

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Rockit by Rockit Design Team

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Stroller Rocker by Rockit Design Team

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Rockit Design Team Stroller Rocker

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Rockit Stroller Rocker Press Releases

Press releases tailored for Rockit are available in the languages: English.

Rockit Stroller Rocker Media Articles

For immediate use: Rockit articles, available in languages such as English, Spanish, Korean, Japanese, Russian, German, French, Dutch, Chinese (Mandarin), Turkish, Arabic (Standard), Italian, Hindi, Portuguese and Indonesian, to enrich your content.

Unique Properties

Rockit attaches to any pram or stroller and gently rocks to soothe babies to sleep. There is nothing quite like Rockit on the market, with other solutions being large mains operated platforms that you wheel the stroller onto. Rockit is attached to the stroller using a 2-fix system meaning it can easily be switched to another stroller or safely stored when not in use. The speed control allows you to tune the Rockit to the resonant frequency of any pram or stroller to achieve the perfect rock that makes the baby believe they are still being pushed along.

Tags

stroller rocker, baby sleep-aid, pram rocker, baby sleep aid, portable baby rocker, pushchair rocker

Production Technology

With the design making use of a spinning eccentric weight, early development work focused on testing the optimum mass and distance from the motor spindle. This was combined with testing the RPM of the motor to achieve a gently low frequency rock when fitted to a variety of stroller weights and sizes. Developing a system to start the heavy weight spinning even when mounted horizontally was also important. Regarding production, the majority of parts are injection moulded in ABS with some having TPR over-moulds.

Design Challenge

The main creative challenge was getting the branding and styling of the product right. The design team wanted the product to stand out in the nursery sector as many nursery products are very ‘twee’ or can look quite medical in appearance. It was important that the product looked nurturing and not too toy-like. Because the product would be on display when in use we wanted it to attract attention and act as a advertisement, hence the strong Rockit branding.

Project Duration

The project was started in Bristol, UK in late 2015. The initial concept won a Design Council Spark Award in London during September 2016. The first production samples were exhibited at the Kind und Jugend Nursery Show in the Cologne in September 2017. The Rockit was launched to market in November 2017.

Operation Flow

Rockit is attached to the stroller using a 2-fix system. The bracket is attached high up on the stroller frame first and the Rockit can then be clipped into the bracket when needed. This also means it can be switched to another stroller or safely stored when not in use. The Rockit is turned on using a push switch and the speed is then adjusted using a speed dial. This adjustment allows the user to tune the vibrations to the resonant frequency of the stroller giving a gentle low frequency rock.

Research

Quantitative research to measure levels of vibration acting on a stroller when rocked by Rockit, by hand and by wheeling over paving stones. Objective was to ensure acceleration measurements were comparable and within expected limits. Measurements were undertaken using 2 different accelerometers fixed to the stroller in a variety of positions. It was found that moving the stroller over paving stones, resulted in significantly higher levels of acceleration than those generated by Rockit and that rocking the stroller by hand was approximately comparable in each of the measurements.

Inspiration

Dr. Nick Webb invented Rockit when his three month old daughter refused to sleep in her stroller unless she was being pushed along. He noticed this problem affected other parents and using his knowledge of vibration and acoustics constructed a simple prototype. He tested it the next day and Abby remained asleep even when the stroller came to a halt. Nick set about developing and refining it with his co-founder Matt Dyson. Over the next year they turned the prototype into a marketable product.

Image Credits

All images. Chris Rickman, photographer, 2017 Video Credits: Barry Wilkinson, 2017

Project Overview

Rockit Stroller Rocker has been a Silver winner in the Baby, Kids' and Children's Products Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Rockit Design Team was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Rockit Stroller Rocker.

Rockit Design Team Press Releases

Access a rich repository of press releases on Rockit Design Team, offered to press and media professionals for unrestricted use in their stories. Now available: Immediate access to 1 press releases for journalists.

Rockit Unveils Innovative Stroller Rocker for Soothing Babies to Sleep

Rockit Design Team Introduces Revolutionary Stroller Rocker

Rockit Design Team Newsroom

Find inspiration and award-winning creativity within the Rockit Design Team Newsroom.