Azure City
Marketing Center for Cai Baobing
Download Press Kit № 128135
Download Press Kit № 128135 Marketing Center for Cai Baobing by Baobing Cai to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Azure City by Baobing Cai
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Marketing Center by Baobing Cai
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Baobing Cai Azure City
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Baobing Cai Marketing Center
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Azure City Marketing Center Media Articles
Our articles on Azure City, prepared for immediate use, are offered in several languages, including Indonesian, English, Hindi, Turkish, Arabic (Standard), Chinese (Mandarin), Korean, Japanese, Russian, Italian, German, French, Spanish, Dutch and Portuguese.
Unique Properties
The Azure City Marketing Center sits in Jinan, a sprawling city known for its many natural springs in Shandong province of Eastern China. Its overall design, combined with the community living vision of Azure City, sustains the simple yet impressive style so as to create an immersive visiting experience. It also gives people a feeling of closeness and gentleness as well as reflects the low-carbon, green and healthy brand concept of Azure City.
Tags
Light and shadow, spiral staircase, special-shaped metal
Production Technology
The essence of the design is to show an high-end feeling through simple color combinations, and the use of light, shadow and decorations in the space. It blurs the boundaries between every area in the building to realize interaction and create an ethereal visual feeling. A shaped metal with smooth lines, simple colors decorates the lobby area to show texture and highlight practical uses. With the passage of light and shadow, the static space becomes more fluid and transparent. A revolving staircase, which considers visitors’ aesthetic, emotional appeal and behavior through the use of curves and straight lines, links the lobby to other areas. The shape of the revolving staircase also resembles a beating musical melody, in which a series of crystal lights fall down, embodying owners' longing for a better life in the future. The ceiling of the architectural model area is installed with light and transparent blue crystal glasses, which adds a bit of dynamism to the space. The center maintains a bright atmosphere full of sunlight and air, in which every person can feel comfortable. The design has shown the brand’s position of being high-end and simple as well as conveyed the vision of life in the future.
Design Challenge
The essence of the design is to show an high-end feeling through simple color combinations, and the use of light, shadow and decorations in the space. It blurs the boundaries between every area in the building to realize interaction and create an ethereal visual feeling.
Project Duration
April 2021
Operation Flow
Designers have also given full play to the principles of light flow, reflection and projection to highlight the rhythm of the space, which fits perfectly with the theme of Azure City. The chatting area is not separated from the architectural model area to meet the interaction needs of the two spaces and creates an ethereal visual feeling. The seating area adopts curved sofa elements to blend with the building in a bid to form a harmonious and relaxed conversation space and atmosphere. The space are connected in a smooth and dynamic way, making the visiting experience better. And the building will be transformed into a center of other functions when the sales phase comes to an end.
Research
Rather than piling up elements, an excellent design should be based on a comprehensive study of the space, dimension, shape, light, texture, material, color, etc. to embody people’s experience and spiritual feelings.
Inspiration
As Jinan is connected by an efficient and convenient transportation network and the Center is surrounded by plenty of picturesque and idyllic parks, the designers combined modern art techniques with the theme of “sky, purity, low-carbon and health" in the space design of the center to create an immersive visiting experience.
Project Overview
Azure City Marketing Center has been a Iron winner in the Interior Space and Exhibition Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Baobing Cai.
Iron Recognition
Baobing Cai was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Azure City Marketing Center.
Baobing Cai Newsroom
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