Atun
Lighting Products for Selim El Kady Design Studio
Darkness envelops, the land is in silence, their creator is resting in his horizon. At daybreak, arisen from the horizon, shining as the disk in day, you remove the darkness, you grant your rays, and the two lands are in festival Great Aten Hymn. This product has been inspired from the Pharaonic symbol of balance, strength and reincarnation Djed. The Djed was raised on the coldest, darkest nights of the year as a reminder of to reconnect to the light of righteoussness.
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Atun by Mohamed Selim El Kady
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Lighting Products by Mohamed Selim El Kady
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Mohamed Selim El Kady Atun
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Mohamed Selim El Kady Lighting Products
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Mohamed Selim El Kady Interview
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Atun Lighting Products Press Releases
Our Atun press releases are ready in languages: English, for your convenience.
Atun Lighting Products Translations
Our Atun translations are now available in a wide range of languages: Lighting Products EN, Beligtingsprodukte AF, Produktet E Ndriçimit SQ, የመብራት ምርቶች AM, Լուսավորման Արտադրանքը HY, Işıqlandırma Məhsulları AZ, Argiztapen Produktuak EU, Асвятляльныя Вырабы BE, আলো পণ্য BN, Rasvjetni Proizvodi BS, Осветителните Продукти BG, Lighting Products MY, Productes D'il·luminació CA, Ang Mga Produkto Sa Suga CEB, Zowunikira NY, 照明產品 ZY, 照明产品 ZH, I Prudutti D'illuminazione CO, Rasvjetni Proizvodi HR, Světelné Produkty CS, Belysningsprodukter DA, Verlichtingsproducten NL, Lumproduktoj EO, Valgustustooted ET, Valaistustuotteet FI, Produits D'éclairage FR, Am Bathar Solais GD, Produtos De Iluminación GL, განათების პროდუქტები KA, Beleuchtungsprodukte DE, Τα Προϊόντα Φωτισμού EL, લાઇટિંગ પ્રોડક્ટ્સ GU, Pwodwi Ekleraj HT, Kayayyakin Haske HA, Nā Huahana Kukui HAW, מוצרי תאורה HE, प्रकाश व्यवस्था के उत्पाद HI, Cov Khoom Siv Teeb Pom Kev Zoo HMN, Világítástechnikai Termékek HU, Lýsingarvörur IS, Ngwaahịa Ọkụ IG, Produk Pencahayaan ID, Táirgí Soilsithe GA, Prodotti Per L'illuminazione IT, 照明製品は JA, Produk Cahya JV, ಬೆಳಕಿನ ಉತ್ಪನ್ನಗಳು KN, Жарықтандыру Өнімдері KK, ផលិតផលបំភ្លឺ KM, Ibicuruzwa Bimurika RW, 조명 제품은 KO, Hilberên Ronahiyê KU, Жарык Берүүчү Буюмдар KY, ຜະລິດຕະພັນເຮັດໃຫ້ມີແສງ LO, Deponens Producta LA, Apgaismojuma Produkti LV, Apšvietimo Gaminiai LT, Beliichtungsprodukter LB, Производи За Осветлување MK, Ny Vokatra Jiro MG, Produk Pencahayaan MS, ലൈറ്റിംഗ് ഉൽപ്പന്നങ്ങൾ ML, Prodotti Tad-Dawl MT, Ko Nga Hua Rama MI, प्रकाश उत्पादने MR, Гэрэлтүүлгийн Бүтээгдэхүүн MN, प्रकाश उत्पादनहरू NE, Belysningsprodukter NO, ଆଲୋକୀକରଣ ଉତ୍ପାଦଗୁଡ଼ିକ OR, د رڼا محصولات PS, محصولات نورپردازی FA, Produkty Oświetleniowe PL, Produtos De Iluminação PT, ਰੋਸ਼ਨੀ ਉਤਪਾਦ PA, Produse De Iluminat RO, Светотехническая Продукция RU, Oloa Moli SM, Производи За Осветљење SR, Zvigadzirwa Zvekuvhenekera SN, روشني جي شين SD, ආලෝකකරණ නිෂ්පාදන SI, Osvetľovacie Produkty SK, Izdelki Za Razsvetljavo SL, Alaabta Iftiinka SO, Lihlahisoa Tsa Mabone ST, Productos De Iluminación ES, Produk Cahaya SU, Bidhaa Za Taa SW, Belysningsprodukter SV, Ang Mga Produktong Pang-Ilaw TL, Маҳсулоти Рӯшноӣ TG, Яктырту Продуктлары TT, லைட்டிங் பொருட்கள் TA, లైటింగ్ ఉత్పత్తులు TE, ผลิตภัณฑ์ส่องสว่าง TH, Aydınlatma Ürünleri TR, Yşyklandyryş Önümleri TK, روشنی کی مصنوعات UR, Освітлювальні Вироби UK, يورۇتۇش مەھسۇلاتلىرى UG, Yoritish Mahsulotlari UZ, Sản Phẩm Chiếu Sáng VI, Cynhyrchion Goleuo CY, Ferljochting Produkten FY, Iimveliso Zokukhanyisa XH, לייטינג פּראָדוקטן YI, Awọn Ọja Itanna YO, Imikhiqizo Yokukhanyisa ZU, منتجات الإضاءة AR, for global reach.
Atun Lighting Products Media Articles
Leverage our ready-to-publish articles on Atun, offered in a range of languages: Chinese (Mandarin), Indonesian, Spanish, Portuguese, Dutch, Italian, German, French, Korean, Japanese, Russian, English, Turkish, Arabic (Standard) and Hindi.
Unique Properties
Atun is originated from the Ancient Egyptian Civilization, Its aims to integrate between ancient Egyptian culture aesthetics and modern Egyptian identity , where it results in distinguished products representing Egyptian culture and has a positive impact on the consumers.
Tags
Lighting, Home Accessories, Djed, Sculpture, Cultural design, Emotional design, Handmade, Egyptian Civilization
Production Technology
I start from drawing the sketch, Passing through AutoCAD program then 3D MAX and CNC milling, In the production process we use a sample manual lathe machine and Laser cutter, The materials used in the design are environment-friendly, recycled and can be sustainable. These same materials were used by the Ancient Egyptians in their crafts, 1.Asersus wood 2.Alabaster Marble 3.Marmar Stone 4.Borosilicate glass 5. gold plated copper.
Design Challenge
The challenge was to design new lighting products that is shaped to be related to the Ancient Egyptian Civilization and the integration between the cultural design and emotional design.
Project Duration
Duration: The idea started in 2018 and was first exhibited in October 2018 then again in November 2021 both in Cairo Design Award. Location: Cairo, Egypt.
Operation Flow
The product is well designed. The details of its parts allow the user to handle the product in a comfortable way. It provides a uniform level of illumination throughout the space independently of other lighting sources. Moreover, its purpose is to ensure safe and ' easy traffic, as well as to create an overview of the room.
Research
The entire research is integrated around the ancient Egyptian beliefs and about the importance of light and what it represents to the ancient Egyptian. We found the great Hymn of Akhtitatun to Aten that was found in the cemetery in the tombs of Tell El-Amarna, and how Djed hieroglyph was a pillar-like symbol that represented stability. It was also sometimes used to represent Osiris himself.
Inspiration
Darkness envelops, the land is in silence, their creator is resting in his horizon. At daybreak, arisen from the horizon, shining as the disk in day, you remove the darkness, you grant your rays, and the two lands are in festival Great Aten Hymn. This product has been inspired from the Pharaonic symbol of balance, strength and reincarnation Djed. The Djed was raised on the coldest, darkest nights of the year as a reminder of to reconnect to the light of righteousness.
Image Credits
Image #1: Photographer Mostafa Mahmoud, Atun, 2020. Image #2: Photographer Mostafa Mahmoud, Atun, 2020. Image #3: Photographer Mostafa Mahmoud, Atun, 2022. Image #4: Photographer Mostafa Mahmoud, Atun, 2020. video by: V digital, Atun,2022.
Project Overview
Atun Lighting Products has been a Bronze winner in the Lighting Products and Fixtures Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Mohamed Selim El Kady was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Atun Lighting Products.
Mohamed Selim El Kady Press Releases
Explore the world of Mohamed Selim El Kady through our press releases, designed for media members to use freely and enrich your content. Journalists, gain instant access to 1 press releases today.
Introducing Atun: A Fusion of Ancient Egyptian Culture and Modern Design
Mohamed Selim El Kady Unveils Atun, a Unique Lighting Product Inspired by Ancient Egyptian Symbolism
Mohamed Selim El Kady Newsroom
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