Fading Traditional Trades and Crafts
Book for Jesvin Yeo
The book uses 3D embossing to document and highlight the intricate details of the works meticulously crafted by traditional Singaporean artisans, from paper dragon boats and Indian jewelry to Peranakan beaded shoes. The color pages symbolize the rise and fall of traditional crafts, as the industry begins its developmental period (dull) to its golden age (yellow) and gradually fades (white). A pastel chalk is attached for readers to shade the pages and discover the lost arts of this intangible cultural heritage of Singapore, as only we humans can safeguard, support and bring it back.
Download Press Kit № 140455
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Fading Traditional Trades and Crafts Book Press Releases
Availability alert: Press releases for Fading Traditional Trades and Crafts in languages including English.
Fading Traditional Trades and Crafts Book Translations
Our Fading Traditional Trades and Crafts translations are now available in a wide range of languages: Kitob UZ, Sách VI, Llyfr CY, Boek FY, Incwadi XH, בוך YI, Iwe YO, Incwadi ZU, Book EN, Boek AF, Libri SQ, መጽሐፍ AM, كتاب AR, Գիրք HY, Kitab AZ, Liburua EU, Кніга BE, বই BN, Knjiga BS, Книга BG, စာအုပ် MY, Llibre CA, Libro CEB, Buku NY, 書 ZY, 书 ZH, Libru CO, Knjiga HR, Kniha CS, Bog DA, Boek NL, Libro EO, Raamat ET, Kirja FI, Livre FR, Leabhar GD, Libro GL, წიგნი KA, Buch DE, Βιβλίο EL, પુસ્તક GU, Liv HT, Littafi HA, Puke HAW, ספר HE, पुस्तक HI, Phau Ntawv HMN, Könyv HU, Bók IS, Akwụkwọ IG, Buku ID, Leabhar GA, Libro IT, 本 JA, Buku JV, ಪುಸ್ತಕ KN, Кітап KK, សៀវភៅ KM, Igitabo RW, 책 KO, Pirtûk KU, Китеп KY, ປຶ້ມ LO, Liber LA, Grāmata LV, Knyga LT, Buch LB, Книга MK, Boky MG, Buku MS, പുസ്തകം ML, Ktieb MT, Pukapuka MI, पुस्तक MR, Ном MN, पुस्तक NE, Bok NO, ପୁସ୍ତକ OR, کتاب PS, کتاب FA, Książka PL, Livro PT, ਕਿਤਾਬ PA, Carte RO, Книга RU, Tusi SM, Књига SR, Bhuku SN, ڪتاب SD, පොත SI, Kniha SK, Knjiga SL, Buug SO, Buka ST, Libro ES, Buku SU, Kitabu SW, Bok SV, Aklat TL, Китоб TG, புத்தகம் TA, Китап TT, పుస్తకం TE, หนังสือ TH, Kitap TR, Kitap TK, Книга UK, کتاب UR, كىتاب UG, for global reach.
Fading Traditional Trades and Crafts Book Media Articles
Leverage our ready-to-publish articles on Fading Traditional Trades and Crafts, offered in a range of languages: Dutch, English, Spanish, Korean, Indonesian, Japanese, Russian, Hindi, Italian, German, French, Portuguese, Turkish, Arabic (Standard) and Chinese (Mandarin).
Unique Properties
What makes this book unique is the use of the 3D embossing technique, not just embossing, to highlight the intricate details of the works meticulously crafted by traditional Singaporean artisans, from dragon boats to Peranakan beaded shoes. With the pastel chalk, the book encourages reader engagement by colouring pages to discover the lost art of our ancestors, as only we humans can help safeguard, support and bring attention to the significance of this intangible cultural heritage.
Tags
Traditional Artisans, Traditional Crafts, Cultural Artifacts, Intangible Cultural Heritage
Production Technology
The making of this book explores how to combine traditional book forms with new technologies, make traditional book forms more interesting through unusual structures and visual stimuli, and push the boundaries of book design. The book is of significance to the design field because it not only records the traditional crafts for future designers to explore and contribute to the local craft landscape but also examines book design as a form of vanishing traditional craft.
Design Challenge
The project challenges were facing the covid-19 pandemic and the difficulty of making 3D embossed plates. Production of the book was delayed for 6 months due to the intricateness of the artefacts and further halted for 8 months due to the spread of the coronavirus. The team worked closely with the production houses to ensure things could move forward smoothly, and we are grateful that all challenges were managed well in the end.
Project Duration
The project started in May 2015 in Singapore and finished production in December 2021. The book is on sale from March 2022.
Operation Flow
The colour pages of the book symbolize the rise and fall of traditional crafts, as the industry begins its developmental period (dull colour) to its golden age (yellow colour) and gradually fades (white colour). The pastel chalk is attached for readers to shade the pages and discover the lost arts of this intangible cultural heritage of Singapore.
Research
Given the scarcity of available resources, the approach included analysing oral history data collected by the National Archives of Singapore under the Vanishing Trades project in the 1980s and conducting fieldwork with current and retired artisans to understand the current situation and future substantiate the findings. The aim of the project is to document Singapore lost or vanished traditional crafts so that future generations can learn about them even after they disappear.
Inspiration
Working with traditional artisans, I learned that when our ancestors came to Singapore in the 19th century from Malaya, China and India, they brought their values and livelihoods with them. These livelihoods include various forms of traditional crafts that have largely enriched Singapore cultural heritage. Thus, it is essential to record these crafts, some of which have vanished or will vanish within the next 20 years, and trace their place to the roots of their meaningful beginnings.
Image Credits
All images: Photographer Victor Gui, 2021 and 2022
Project Overview
Fading Traditional Trades and Crafts Book has been a Golden winner in the Print and Published Media Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Jesvin Yeo was recognized with the coveted Golden A' Design Award in 2022, a testament to excellence of their work Fading Traditional Trades and Crafts Book.
Jesvin Yeo Press Releases
Media members, dive into our press releases on Jesvin Yeo's work, ready for you to use and enhance your journalistic content. For immediate journalistic use: 2 press releases are available right now.
Fading Traditional Trades and Crafts: A 3D-Embossed Book by Jesvin Yeo
Jesvin Yeo unveils a unique 3D-embossed book capturing the vanishing traditional crafts of Singapore, available from March 2022
Jesvin Yeo Newsroom
Discover outstanding design and award-winning initiatives in the Jesvin Yeo Newsroom.
