W Chengdu
Hotel for Glyph Design Studio Inc.
"Du'titude" is created to capture the essence of Chengdu's Plenitude natural environments and the people in Chengdu's unique, relaxed, light-hearted, and open-minded characters. The design sparks curiosity in an adventurous and edgy celebration of theatrical arts in daily life settings in Chengdu. Designed to provide an otherworldly experience rich with brand values in narrative and imagination. Guests are engaged within spaces by ways of storytelling within the context of physical, social, and historical indigenous elements.
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W Chengdu by Glyph Design Studio
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Hotel by Glyph Design Studio
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Glyph Design Studio W Chengdu
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Glyph Design Studio Hotel
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Glyph Design Studio Inc Brand Logo
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W Chengdu Hotel Press Releases
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W Chengdu Hotel Media Articles
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Unique Properties
The portmanteau word: Du’titude is created to capture the essence of Chengdu's Plenitude natural environments and the people in Chengdu’s unique relaxed, light-hearted and open-minded characters. The design sparks curiosity in an adventurous and edgy celebration of theatrical arts in daily life settings in Chengdu. Designed to provide an otherworldly experience rich with brand values in narrative and imagination. The natural colors and wonders of Jiuzhaigou, motifs extracted from Si Chung Opera, and prominent history of poets and poems were all reflected in the project. Created as an immersive hotel experience, guests are not only be seen in this theatrical setting but also become part of the performance.
Tags
WHotel, Glyphdesignstudio, WChengdu, Hotelinteriordesign, Hospitalitydesign,
Production Technology
The hotel is an inviting visual and tactile journey, among neutral tones in stones and wood while celebrating Chengdu's energy in bursts of vivid hues with materials such as dichroic glass. Its color-shifting properties reflect light changes and guests are mesmerized by the iridescent color effects. The room combines a soft palette of soft tones accented with bright yellow. Yellow signifies fierceness, ambition and cool-headedness – perfectly suited for the W disruptors with their lust for life mindset. Programed light scenes evoke a strong sense of the theatrical stage especially in window area as if one were immersed within the act.
Design Challenge
The design is an equilibrium between brand identity on bold and witty VS. Client’s desire for an enduring scheme. The design must capture cultural imagination but with its own distinct identity.
Project Duration
Project completion : October 2020 in Chengdu, Sichuan China.
Operation Flow
The concept of fluidity is adopted throughout. Beginning with the entry sequence: a large waterfall installation was placed in the middle of the lobby with furniture placement along the perimeter to increase the hotel's programming flexibility. Whatever Whenever counters are placed in close proximity to elevators for the best guest experience. A giant Panda insider at the LED Mahjong table truly personifies locals' love for the game. Gradation of light to mid-grey stone forms a fluid floor pattern and leads guests to the passion points throughout the hotel.
Research
Guests are engaged within spaces by ways of storytelling within the context of physical, social and historical indigenous elements. Research was based on previous travel experiences to Chengdu, interviews with locals and surely the web and social media as references.
Inspiration
Sophisticated and sensual with ample playfulness. Custom elements are beautifully resolved: selection of stone coloration and special layout arrangements, over-scaled Shu Brocade-inspired wall graphics, and large suspended metal mesh echoes the drama of sweeping curtains. Polished and hairline textured metals reflect patron’s movement, lighting and objects creating an indefinite atmosphere. Public engagement through design by sensory stimulation, touch and material exploration allows guests and locals alike to experience the best of Chengdu within W. Guest room design was drawn on an abstract notion of Bian Lian performances at local theatres. The mysterious and transformation aspects were magnified. Super graphic at headboard is animated by textured acrylic panels at front creating an effect similar to lenticular printing. The forms and shapes widely used for the Bian Lian masks are translated to organic shapes throughout the rooms.
Image Credits
Photographer : Ray Fang
Project Overview
W Chengdu Hotel has been a Golden winner in the Interior Space and Exhibition Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Glyph Design Studio was recognized with the coveted Golden A' Design Award in 2023, a testament to excellence of their work W Chengdu Hotel.
Glyph Design Studio Press Releases
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W Chengdu: A Theatrical Hotel Experience in Chengdu by Glyph Design Studio
Glyph Design Studio unveils W Chengdu, a hotel experience designed to immerse guests in the theatrical arts of Chengdu, Sichuan China, completed in October 2020
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