Ivau
Apparel and Baby Wrap Collection for IVAU Ltd.
Designed for style-conscious mothers, IVAU's collection fuses functionality with effortlessly chic style to rediscover one of the most beautiful moments in motherhood, bonding with your newborn. Magic stable pieces are designed to be worn beautifully through stages of womanhood. From easy nursing to comfort of layering, every detail is considered to create garments that are practical, on-trend, and make babywearing convenient, comfortable and stylish. Inspired by the pristine nature of Fiji, the collection's bespoke hand-painted prints.
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Fashionable Babywearing by Chance Xie
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Apparel and Baby Wrap Collection by Chance Xie
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Chance Xie Fashionable Babywearing
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Chance Xie Apparel and Baby Wrap Collection
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IVAU Ltd Brand Logo
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Chance Xie Corporate Logo
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Chance Xie Interview
Available for Journalists: An in-depth interview with Chance Xie, around 328 words, ready for complimentary use in your articles. Download it today. Access Chance Xie Interview Now.
Ivau Apparel and Baby Wrap Collection Press Releases
Press resources for Ivau are offered in several languages: English.
Ivau Apparel and Baby Wrap Collection Media Articles
Our articles on Ivau, prepared for immediate use, are offered in several languages, including Italian, Indonesian, Dutch, Hindi, Korean, Japanese, Russian, Chinese (Mandarin), German, French, Portuguese, Turkish, Arabic (Standard), English and Spanish.
Unique Properties
Magic staple pieces fuse functionality with effortless chic style, designed to be worn beautifully through stages of womanhood. Inspired by the pristine nature of Fiji, our hand-painted bespoke prints bring spellbinding beauty of nature into daily wearing through imaginative creativity and exquisite artistry. Our fashionable babywearing collection include matching loungewear set, dress, baby romper and wraps. From easy nursing to comfort of layering, every detail is considered to create fashionable garments that are practical, effortlessly chic and making babywearing convenient, comfortable and stylish.
Tags
Maternity fashion, loungewear, baby wearing, fourth trimester, effortless chic
Production Technology
Custom-milled sustainable bamboo fabric is chosen for the collection as it is luxuriously soft and easily wrinkle free, effortless to take care of for a busy mother. Our fabric is OEKO-TEX Made in Green and Standard 100 certified to the world's strictest chemical safety and sustainable production standard for textiles. Naturally anti-bacterial, breathable and hypoallergenic, the garments are suitable all season.
Design Challenge
The hardest part is to create timeless pieces that can be worn beautifully through stages of womanhood. We want the silhouette to be easy to wear but head turning at the same time.
Project Duration
The project took one year from Sep 2021 to Sep 2022 to finish
Operation Flow
Fashionable Babywearing collection enables women to establish the essential bond with their newborns in style and comfort. The apparel collection can be worn through stages of womanhood. As maternity clothing, they are nursing and pregnancy friendly. They are especially comfortable to layer under a wrap when carrying an infant as the apparel design takes into consideration the comfort of baby wearing. The garments use the same all season, lightweight fabric as the wrap that is breathable and anti-bacterial. The dress has an ultra-low back cut so the user does not feel too hot when layered during wearing. Both the dress and loungewear top can facilitate nursing without taking off the wrap.
Research
Creation of this collection took years of babywearing experience to know what garment works with baby wrap and what does not. For example, we would not make a jumpsuit because it is just not practical when babywearing. Our dress for example has ultra low back cut for the comfort of layering with a wrap. All of our garments are nursing friendly while babywearing.
Inspiration
If a woman gives birth to three children, that is 10 years in her life when carrying an infant and nursing take centre stage. The fourth trimester should be one of the most beautiful moments in motherhood but it is currently overlooked. Yet, newborn bonding is vital in every family relationship. There is no apparel collection that is tailored to address the need of style-conscious mothers to carry a child fashionably after birth. So we pioneer fashionable babywearing with matching apparel and carriers to rediscover the most beautiful moment in motherhood, bonding with your newborn.
Image Credits
Photographer Chance Xie
Project Overview
Ivau Apparel and Baby Wrap Collection has been a Iron winner in the Fashion, Apparel and Garment Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Chance Xie was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Ivau Apparel and Baby Wrap Collection.
Chance Xie Press Releases
Journalists and media members can enrich their content with our press releases on Chance Xie, available for free use. Now available: Immediate access to 1 press releases for journalists.
Introducing IVAU: The Fashionable Babywearing Collection Redefining Motherhood
Chance Xie Unveils IVAU, a Fashionable Babywearing Collection Designed to Redefine Motherhood
Chance Xie Newsroom
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