Hong Kong Book Fair 2022
Public Exhibition for Hong Kong Trade Development Council
As the first large-scale event in 2022, the 32nd Hong Kong Book Fair and associated events brought together more than 700 exhibitors offering a diverse experience for shoppers. Adopting "Inspirational and Motivational Reading" as the Theme of the Year, the Book Fair introduces some of the inspirational authors and books of this genre to readers, aiming to bring Hong Kong citizens together and encourage them to seek out motivational books that can empower them to face the challenges ahead, and to emerge stronger after the pandemic.
Download Press Kit № 151900
Download Press Kit № 151900 Public Exhibition for Hong Kong Trade Development Council by Hong Kong Trade Development Council to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention design|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Hong Kong Book Fair 2022 by Hong Kong Trade Development Council
Download 1800 Pixels JPEG Image.
Public Exhibition by Hong Kong Trade Development Council
Download 1800 Pixels JPEG Image.
Hong Kong Trade Development Council Hong Kong Book Fair 2022
Download 1800 Pixels JPEG Image.
Hong Kong Trade Development Council Public Exhibition
Download 1800 Pixels JPEG Image.
Hong Kong Trade Development CouncilBrand Logo
Download 1800 Pixels JPEG Image.
Unique Properties
Being the first large-scale event in 2022 consists of 55100 m2 exhibition space, the 32nd Hong Kong Book Fair and associated events brought together more than 700 exhibitors offering a diverse experience for shoppers. Since 1990, the Fair has developed from a mere promotion platform for the industry to an annual territory-wide major reading and cultural event for the public of Hong Kong.
Tags
Book Fair, Hong Kong, History and City Literature, HKTDC
Production Technology
Due to the limited setup day, the display items were prefabricated and tested off-site prior to being reassembled onsite. These included the rotatable book stand, display props, and all flipping icons. All panels were made from reusable aluminum structure frames covered with vinyl, polycarbonate, and glass finish. The audio-visual equipment, TV screen, and display furniture were hired by other parties. To be more sustainable in the overall production biodegradable carpets were used.
Design Challenge
3 identical zone: City literature, HK Architecture and Taste of HK was harmony cohere as an Art Gallery of 2022. Aptly adopting the flipping concept on old literature and objects, dynamic transparent reflective planes and an area for infinite reflection completed the hardware for the space. The spatial experience design was completed by a series of bespoke video content highlighting various literature authors, photos, and cultural-related objects.
Project Duration
The duration for the project took 3 months from initial briefing to onsite completion. It was launched from 20 to 26 July 2022 and ran for 7 days. HK Book Fair was located at the Hong Kong Conference and Exhibition Centre HKCEC in Wan Chai, Hong Kong.
Operation Flow
Art Gallery was the focus of Hong Kong Book Fair every year. This year, it was composed of: City Literature, and HK Architecture and Taste of Hong Kong three zones. First, the spreading of descriptive panels creates a museum-look-like atmosphere to enhance the visitor experience by different literature authors. Second, to collaborate with National Geographic, selected photos of iconic Hong Kong architecture photo were spatially displayed on a semi-transparent panel to create a Gallery look-alike. Third, an eye-catching color zoning with various posters, packaging, news clipping, miniatures, and books, to compose nostalgia for Hong Kong’s food culture. Three individual Zones worked in harmony to create a journey for the visitor to walk through, to experience an exceptional and unique sense of Hong Kong’s culture.
Research
Our design rationale was to create a visual series combining with HK Traditional Culture and Objects. This project combined special displays of Art Gallery Exhibitions for visitors to explore HK Food Culture, Historical Authors and Architecture Photos as well as a Kids Comic Area to feature old comic book covers. Following the central theme Inspirational and Motivational Reading, the HK Book Fair 2022 introduced some of the best inspirational authors and books of this genre to renders, aiming to bring HK citizens together and encourage them to seek out motivational books that could help people to face the challenges ahead after the pandemic.
Inspiration
A Neo-composition of Hong Kong heritage and traditional symbols. By using elements from old literatures and objects, book binding and flipping methods as the core to create a unique graphic series of Hong Kong Book Fair. In order to portray the key message of each display, we focused on the interplay between bold icons and solid colors, then turned these to different illustrations expressing the interests of reading books.
Image Credits
Hong Kong Trade Development Council
Project Overview
Hong Kong Book Fair 2022 Public Exhibition has been a Bronze winner in the Event and Happening Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Hong Kong Trade Development Council was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Hong Kong Book Fair 2022 Public Exhibition.
Hong Kong Trade Development Council Press Releases
Numerous press releases on Hong Kong Trade Development Council and their achievements are at your disposal, inviting press members to use them freely in their coverage. Journalists can access 5 press releases immediately, ready for your use.
Hong Kong Trade Development Council Newsroom
Hong Kong Trade Development Council Newsroom is your gateway to exploring acclaimed design and award-winning works.
