Liquor Packaging
Moutai 1935

Liquor Packaging for Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

The integration of traditional Chinese paintings and a distinctive color palette sets this packaging apart. The red and gold colourway builds a strong connection with Chinese culture. Traditional Chinese genre paintings in relief encircle the bottle, exuding artistic elegance. This design also makes the previously intangible history and culture behind Chinese distilled spirits visible, positioning Moutai 1935 as a gift with deep cultural significance for global recipients. When savoring Moutai 1935, one will be immersed in an Oriental experience that engages taste, touch, and spirit.

Kweichow Moutai-Flavor Series Spirits 2024 Agency Golden Press Kit № 153916

Download Press Kit № 153916

Download Press Kit № 153916 Liquor Packaging for Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd. by Kweichow Moutai-Flavor Series Spirits to access high-res images, essential texts, translations, and exclusive interviews—all in one.


Available Now for Your Next Story

At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.


Please Note:

  • Credit the work's creator and/or photographer.
  • Mention design|newsroom as your source.
  • Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.


Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.


Moutai 1935 by Kweichow Moutai Flavor Series Spirits
Moutai 1935 by Kweichow Moutai Flavor Series Spirits

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Image Credits Section holds all necessary photo accreditation details.

Liquor Packaging by Kweichow Moutai Flavor Series Spirits
Liquor Packaging by Kweichow Moutai Flavor Series Spirits

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Photo credits are listed in the Image Credits Section.

Kweichow Moutai Flavor Series Spirits Moutai 1935
Kweichow Moutai Flavor Series Spirits Moutai 1935

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Consult the Image Credits Section for information on photo credits.

Kweichow Moutai Flavor Series Spirits Liquor Packaging
Kweichow Moutai Flavor Series Spirits Liquor Packaging

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. For photo credit information, refer to the Image Credits Section.

Kweichow Moutai Flavor Series Spirits Marketing Co   Ltd Brand Logo
Kweichow Moutai Flavor Series Spirits Marketing Co Ltd Brand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Acknowledgements for photographs are in the Image Credits Section.

Unique Properties

Moutai 1935, a classic Chinese distilled spirit from Guizhou province, showcases its cultural essence through the packaging design that embraces the concept of inheriting the essence and bearing in mind the classic. On the bottle, the relief patterns stand out against a backdrop of Chinese red, unfolding a golden scroll of ancient salt sellers buying and savoring liquor in Moutai town. The bottle shoulder is embossed with circular ripples that symbolize time, regional identity, and labour.

Tags

Moutai, Chinese distilled spirits, Chinese paintings, Relief patterns, Packaging

Production Technology

The gift box of Moutai 1935 is made from environmentally friendly, recyclable and biodegradable chipboard. The bottle is crafted from the type of glass commonly used for Chinese distilled spirits. And the patterns on the bottle have been enhanced with a glaze spray to heighten the overall visual appeal. The zinc alloy cap features an innovative broken dentiform structure as an anti counterfeit measure.

Design Challenge

The key challenge lay in injecting novelty into the colour scheme of Chinese red and gold, which is commonly seen in the packaging designs for Chinese distilled spirits, and ultimately creating a classic and distinguished image for Moutai 1935. To this end, the bottle uses a muted shade of red as the background hue, exuding a profound vibe. And the inclusion of Chinese genre paintings seamlessly melds the Chinese distilled spirit with stories, imbuing Moutai 1935 with a vibrant cultural essence.

Project Duration

The design and development of this project started in Chengdu, in November, 2020. It was introduced to the market in Guizhou, in January, 2022.

Operation Flow

The text and patterns on the bottle both feature a relief design and are enhanced with a glaze spray. This not only increases friction to prevent slipping when held, but also provides a pleasant touch and aesthetic allure.

Research

After thorough market research, the design team discovered that packaging designs for Chinese distilled spirits often look very similar and lack originality. Few highlight the history and quality of Chinese distilled spirits, and the cultural heritage of the product itself. Recognizing this gap, the design for Moutai 1935 delves into its historical context and regional traits, and further conveys them via traditional Chinese painting art to offer consumers a glimpse into Chinese liquor culture.

Inspiration

The bottle features the illustrations inspired by traditional Chinese genre paintings, vividly portraying the salt transport of Guizhou and liquor commerce scenes. These visuals highlight the historical significance of Moutai. The three circles of golden ripples on the bottle shoulder mirror the annual rings which represent the passage of time, the Chishui River as the water source of Moutai, and the terraced fields emblematic of the diligence and artisan spirit of Guizhou people.

Project Overview

Moutai 1935 Liquor Packaging has been a Golden winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Image Credits

For design images and photos please credit Kweichow Moutai-Flavor Series Spirits.

 Award Logo
Golden Recognition

Kweichow Moutai-Flavor Series Spirits was recognized with the coveted Golden A' Design Award in 2024, a testament to excellence of their work Moutai 1935 Liquor Packaging.

Newsroom
Kweichow Moutai-Flavor Series Spirits Newsroom

Find inspiration and award-winning creativity within the Kweichow Moutai-Flavor Series Spirits Newsroom.

You are currently viewing Media Showcase № 153916. Uncover the depth of Kweichow Moutai-Flavor Series Spirits's achievements in their newsroom, featuring everything from high-res images to detailed interviews. You are now viewing Press Kit / Media Showcase 153916 on Moutai 1935. For more details, access Newsroom 348037.

Explore Now

Zhuojiu Liquor Packaging
Zhuojiu

Liquor Packaging for SHENZHEN JINJIA NEW SMARTPACKAGING CO.,LTD

SHENZHEN JINJIA NEW SMART-PKG CO.,LTD 2023 Enterprise Golden
Beidacang Junfei Wine Liquor Packaging
Beidacang Junfei Wine

Liquor Packaging for North Okura

Ji Xing Chuang Yi 2023 Professional Golden
Gujinggongjiu Liquor Packaging
Gujinggongjiu

Liquor Packaging for Gujingongjiu

INFINITY STUDIO 2022 Agency Golden
Tang Dynasty Mizao Golden Top Liquor Packaging
Tang Dynasty Mizao Golden Top

Liquor Packaging for Zhu Hai, Wang Huan

Zhu Hai, Wang Huan 2022 Professional Bronze
Chuankui Liquor Packaging
Chuankui

Liquor Packaging for Shenzhen Sungoo Brand Design Co,Ltd.

Sungoo Design 2022 Agency Iron
Changle Liquor Packaging
Changle

Liquor Packaging for YUTO GROUP

Huang Hai Xia 2021 Professional Iron
Handmade Winter Rice Wine Liquor Packaging
Handmade Winter Rice Wine

Liquor Packaging for Xiaoma Hu

Xiaoma Hu 2021 Professional Iron
Shebude White Liquor Packaging
Shebude White

Liquor Packaging for Shede Spirits Co. Ltd.

Wu yao 2023 Agency Silver
600th Anniversary Temple of Heaven Liquor Packaging
600th Anniversary Temple of Heaven

Liquor Packaging for Beijing Temple of Heaven Store

Li Jiuzhou 2021 Professional Iron
Guangliang 59Plus Flying CoBranded Liquor Packaging
Guangliang 59Plus Flying CoBranded

Liquor Packaging for Sichuan Guangliang Wine Industry Co., Ltd.

Sichuan Guangliang Wine Industry Co., Ltd. 2022 Agency Bronze
Fenyangwang Liquor Packaging
Fenyangwang

Liquor Packaging for Neptune Team

Neptune Team 2021 Agency Silver
Wulianghong Liquor Packaging
Wulianghong

Liquor Packaging for Shenzhen baixinglong creative packaging co. LTD

INFINITY STUDIO 2020 Agency Silver
Create Newsroom
Create Your Newsroom

Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.

Create Media Account
Create Account to Unlock Exclusive Resources
  • High-resolution images for your stories
  • Ready-to-publish press kits
  • Access to exclusive content

Quick sign-up. Instant access. Elevate your reporting now.

Create Newsroom
Submit Your Design

Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.

Unlock Exclusive Journalistic Resources

Join our community of leading journalists and gain immediate access to premium content, in-depth design insights, and exclusive interviews.

Create Your Journalist Account

Featured Now

Design of the Day
DESIGN OF THE DAY
Design Team of the Day
DESIGN TEAM OF THE DAY
Design Legend of the Day
DESIGN LEGEND OF THE DAY
Design Highlight of the Day
HIGHLIGHT OF THE DAY
Design Interview of the Day
DESIGN INTERVIEW OF THE DAY
Designer of the Day
DESIGNER OF THE DAY