Readey

Reset and Detox Brush for Samantha Global

Reset and Detox Brush Ready has been developed with the concept of allowing users to instantly perceive a beautiful and confident version of themselves. The novel design transforms hair into a silky-smooth texture, providing a refreshing sensation. Operating at approximately 6,000 vibrations per minute, this hairbrush effectively suppresses static electricity. With twin negative ions and 88 metal pins, it stimulates the scalp, delivering a cool and comfortable experience while aligning the cuticles. The outcome is well-moisturized, tangle-free hair.

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Readey by Takako Yoshikawa

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Reset and Detox Brush by Takako Yoshikawa

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Takako Yoshikawa Readey

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Takako Yoshikawa Reset and Detox Brush

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Takako Yoshikawa Design Team Photo

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Samantha GlobalBrand Logo

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Takako Yoshikawa Interview

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Unique Properties

We are inspired by the concept of palm gently enveloping the scalp. By maximizing the advantage of the curve that fits comfortably in the palm, we created a visually pleasing, unique, and organic design. The tail-like section is not the handle (as in typical hairbrushes), but is deliberately shaped to fit the palm for easy handling and usability. Because we consider calming the mind” to be an important role of hair care, we put emphasis on the overall rounded contour.

Tags

haircare, hairbrush, beauty care, reset & detox, personal care

Production Technology

The moment it is switched on, the user will experience a pleasant vibration that refreshes both the hair and scalp. This gentle electric hairbrush is designed with the aim of giving off a sense of so easy to use and I have always wanted something like this. The significant difference with respect to the usual hairbrush is that both hair and mood becomes refreshed in a matter of seconds. Also, whereas the usual hairbrush increases static electricity, Readey enables hair care while reducing static electricity.

Design Challenge

I imagined the shape of a brush that can care for your hair with the most natural movements. I visualized the shape of a unique and cute design that takes advantage of the curves of the palm. The tail-like part is not a hairbrush handle, but a deliberate shape that allows it to fit comfortably in the palm of your hand, making it easier to grip and use. By creating an overall rounded shape, I valued the curves, believing that soothing the mind is also important for hair care.

Project Duration

This project began on September 2021, was press released in 31th August 2023 at The Riz-Carlton Tokyo. Pre-orders for this product have started in 1st September and are sold out.The general merket release date for this product will be November 1st 2023.

Operation Flow

Turn it on with a single touch, place the brush in your palm, and care for it by caressing your hair with your hands. Enjoy your self treatment care anytime anywhere with 6000 vibrations per minute and twin negative ions.

Research

By the time I completed this product, I studied hundreds of hairbrush that were released. For my research I have visited not only Japan but also other foreign countries, Hong Kong, Korea, London, New York, Paris to see the products. At the same time, I also studied the design characteristics required by women for curl irons. The main research theme is design, material, painting, function. Based on this huge amount of research data, I completed this design.

Inspiration

In our country, Japan, we revere a culture known as TE-ATE ( hand healing ) . We believe that our hands possess energy, and that we are able to provide healing and comfort by stroking the body with the palm of the hand. The typical hairbrush is used by holding its handle. By holding the handle, the hair is distanced from the hand. In contrast, Readey is designed to be placed in the palm of the hand, thus enables a more meticulous and protective approach to hair care. Furthermore, by incorporating a mechanism that eliminates friction, negative ions, and static electricity, Readey prevents hair damage.

Image Credits

Main Image,#1〜4,All images Artistic Director, Takako Yoshikawa

Project Overview

Readey Reset and Detox Brush has been a Bronze winner in the Beauty, Personal Care and Cosmetic Products Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Takako Yoshikawa was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Readey Reset and Detox Brush.

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