Jo Chu
Sake Bottle for Naorai Co., Ltd.
Naorai created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact. To represent the depth and tranquility of Japanese culture, "shide" (paper streamers) are used to help connote a sacred area. To express the beauty of the sake, Nosigner traced the shape of a water-filled balloon created by surface tension and connoted the moment when purified water droplets drop.
Download Press Kit № 157858
Download Press Kit № 157858 Sake Bottle for Naorai Co., Ltd. by Eisuke Tachikawa to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention design|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
JO CHU by Eisuke Tachikawa
Download 1800 Pixels JPEG Image.
Sake Bottle by Eisuke Tachikawa
Download 1800 Pixels JPEG Image.
Eisuke Tachikawa JO CHU
Download 1800 Pixels JPEG Image.
Eisuke Tachikawa Sake Bottle
Download 1800 Pixels JPEG Image.
Eisuke Tachikawa Designer Portrait Photo
Download 1800 Pixels JPEG Image.
Naorai Co Ltd Brand Logo
Download 1800 Pixels JPEG Image.
Unique Properties
Sake has been connected to the faith of Japanese people since ancient times and is treated as an entity connecting people and the Gods. It is an essential and crucial aspect when discussing the culture of our country. Therefore, we incorporated the "shīde" (paper streamers), a motif representing the essence of Shinto prayers, onto the bottle shape that recreates the natural form produced by the surface tension of the liquid, capturing the moment when a drop of purified alcohol falls.
Design Challenge
We aimed to design a bottle with a clear concept, reflecting the shape of water, so there were very few difficulties in the design process. However, because the bottle is organic and asymmetrical, there were various challenges for the manufacturing company.
Inspiration
We created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact. To represent the depth and tranquility of Japanese culture, "shīde" (paper streamers) are used to help connote a sacred area. To express the beauty of the sake, we traced the shape of a water-filled balloon created by surface tension and to express the moment when purified water droplets fall. We created a design identity that communicates the new possibilities of sake to the world.
Project Overview
Jo Chu Sake Bottle has been a Silver winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Eisuke Tachikawa.
Silver Recognition
Eisuke Tachikawa was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Jo Chu Sake Bottle.
Eisuke Tachikawa Press Releases
Media members, dive into our press releases on Eisuke Tachikawa's work, ready for you to use and enhance your journalistic content. Available now: 4 press releases ready for immediate access by journalists.
Eisuke Tachikawa Newsroom
Visit Eisuke Tachikawa Newsroom for an inside look at exceptional design and award-winning projects.
