Mtown Makadi Heights

Downtown for Innovation Design Studio

Mtown design revolves around a central spine, incorporating building blocks to connect the project with the main node. Intimate piazzas between clusters offer diverse experiences. Creating a green spine overlooking the central park, promotes a deeper connection with nature. The design prioritizes well being, considering social, physical, mental, and emotional effects on occupants and communities. The design reflects a holistic approach focusing on well being centric space and walkability. Making it an enjoyable walk all yearlong is one of the main goal by adding shaded spots along the spine.

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MTown Makadi Heights by Innovation Design Studio

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Downtown by Innovation Design Studio

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Innovation Design Studio MTown Makadi Heights

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Innovation Design Studio Downtown

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Unique Properties

M-Town design revolves around a central spine, incorporating building blocks to connect the project with the main node. Intimate piazzas between clusters offer diverse experiences. Creating a green spine overlooking the central park, promotes a deeper connection with nature. The design prioritizes well-being, considering social, physical, mental, and emotional effects on occupants and communities. The design reflects a holistic approach focusing on well-being-centric space and walkability.

Tags

downtown, Mixed-use, spine, spiralspine, Mtown, Nightlife, alive, Integrated, Wellness, Walkabletown

Production Technology

The design was produced after a back and forth open discussions with the client to get a full understanding of their requirements. We started by introducing three different directions which gave us the opportunity to brainstorm with the client unlocking the full potential of our concept design. We used AutoCad, Sketchup, 3Dmax, Photoshop and InDesign to illustrate and present our design.

Design Challenge

The main challenge while designing this project was the level difference within the site and how to make use of that 20m difference creating an interesting integrated outdoor space. The other challenge was to come Up with an innovative downtown fabric and creating different vibe for each cluster connecting them all with the main spine harmoniously. Another challenge is to keep this large open space walkable and safe for pedestrians without vehicles interference.

Project Duration

The design process started in September 2023 and the project is under construction, located in the heart of Makadi Heights, merely 20 minutes from Hurghada by the Red Sea in Egypt. Makadi Height stands as a central hub, situated at the peak of Makadi Bay, at an advantageous location, positioned 78meter above sea level.

Operation Flow

Crafted with meticulous attention, our design philosophy centers on creating an environment that seamlessly weaves together all essential facilities and amenities. The intention is to craft a fully integrated town where every conceivable need is not only met but exceeded. Our commitment to thoughtful planning ensures that residents experience the epitome of convenience and comfort, making each aspect of daily life effortlessly accessible within this meticulously designed community.

Research

Our research was based on the site studies and analysis in terms of contour lines, level difference, climate impact, the surrounding and the accessibility to the site whether for vehicles or the pedestrians access. In addition to the sea view studies. Our research was also focusing how to incorporate the wellness principles within the design as we believe that the urban fabric and architecture has a high impact on the well-being of the end-user.

Inspiration

Inspired by the unique shape of the land, the level difference within the land and the wellness concept. We are very keen to implement wellness principles within our design as we believe the urban and architecture fabric has a huge impact on the mood and well-being of the user. The shape of the land effortlessly imposed the concept of the spiral spine connecting all the clusters and amenities with the main node and the sky piazza created as an outdoor amphitheater welcoming musical festivals.

Image Credits

Main Image 3D Artist & Illustrator Atelier 23 Image #1 3D Artist & Illustrator Atelier 23 Image #2 3D Artist & Illustrator Atelier 23 Image #3 3D Artist & Illustrator Atelier 23 Image #4 3D Artist & Illustrator Innovation Design Studio

Project Overview

Mtown Makadi Heights Downtown has been a Iron winner in the Urban Planning and Urban Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Innovation Design Studio was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Mtown Makadi Heights Downtown .

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