Cultural Travel Performance
Omni Chang’An Site Concept Show

Cultural Travel Performance for Funshine Culture Group Co., Ltd.

Omni Chang’An is China's first large-scale site-specific conceptual theatre, a whole piece of stage performance based on the intangible cultural heritages of Shaanxi and driven by the most state of the art stage technology. The theatre is composed of 8 original parts carried in different dimensions and styles, Heming (Harmony), Nichang (The Rainbow Skirt), Yingren (The Imagined Man), Wanxiang, Chang’an, Chongyuan (The Reunion), Gongsheng (Interdependence) and Chuanqi (The Legend).

OMNI•Chang’An Site Concept Show 2024 Agency Golden Press Kit № 159118

Download Press Kit № 159118

Download Press Kit № 159118 Cultural Travel Performance for Funshine Culture Group Co., Ltd. by OMNI•Chang’An Site Concept Show to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Omni Chang An Site Concept Show by OMNI Chang An Site Concept Show
Omni Chang An Site Concept Show by OMNI Chang An Site Concept Show

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Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Photo credits are listed in the Image Credits Section.

Cultural Travel Performance by OMNI Chang An Site Concept Show
Cultural Travel Performance by OMNI Chang An Site Concept Show

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OMNI Chang An Site Concept Show Omni Chang An Site Concept Show
OMNI Chang An Site Concept Show Omni Chang An Site Concept Show

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Consult the Image Credits Section for information on photo credits.

OMNI Chang An Site Concept Show Cultural Travel Performance
OMNI Chang An Site Concept Show Cultural Travel Performance

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Photo credits are listed in the Image Credits Section.

Funshine Culture Group Co   Ltd Brand Logo
Funshine Culture Group Co Ltd Brand Logo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. To identify photo contributors, visit the Image Credits Section.

Design Newswire
Omni Chang’An Site Concept Show Cultural Travel Performance Press Releases

Availability alert: Press releases for Omni Chang’An Site Concept Show in languages including English.


Press Kit
Omni Chang’An Site Concept Show Cultural Travel Performance Media Articles

Leverage our ready-to-publish articles on Omni Chang’An Site Concept Show, offered in a range of languages: English, Spanish, French, Italian, German, Chinese (Mandarin), Dutch, Portuguese, Indonesian, Arabic (Standard), Japanese, Turkish, Korean, Russian and Hindi.


Unique Properties

Omni Chang’An is China's first large-scale site-specific conceptual theatre, a whole piece of stage performance based on the intangible cultural heritages of Shaanxi and driven by the most state-of-the-art stage technology. The theatre is composed of 8 original parts carried in different dimensions and styles, Heming (Harmony), Nichang (The Rainbow Skirt), Yingren (The Imagined Man), Wanxiang, Chang’an, Chongyuan (The Reunion), Gongsheng (Interdependence), and Chuanqi (The Legend).

Tags

Cultural Heritages, Performance, Stage, Technology, Creative Idea

Production Technology

The theatre is composed of 8 original parts, Heming (Harmony), Nichang (The Rainbow Skirt), Yingren (The Imagined Man), Chang’an, Chongyuan (The Reunion), Gongsheng (Interdependence), and Chuanqi (The Legend). Over 20 kinds of advanced stage technological means are leveraged, including but not limited to, matrix screen, wall projection, elevating stage, holographic projection, mechanical arm, photo shooting and video recording, and stage mechanisms developed in-house.

Design Challenge

How to reconcile traditional culture with modern technology, design the creative way of presentation, and make sure that viewers would understand and accept this new form of performing are considered the most challenging part of working out Omni Chang’An.

Project Duration

The creation team was formed in July 2022 and after more than 500 days of creation, the premier show staged on 15 October 2023, and the formal show was opened to the public on 9 November 2023 in Xi’an, China.

Operation Flow

In more than 700 sessions convened by over 300 members of the programming team to discuss how to create the work, 35 packages of creative programs were submitted, and more than 5,000 visual design drafts were prepared. After more than 80,000 hours of production and rendering, hundreds of rehearsals were conducted by an ingenious combination of 7 traditional non-heritage artistic means and over 20 kinds of stage technological means, until the desired results are attained.

Research

What the community currently demands for cultural experiences tend to be personalized and diversified, and traditional culture needs to attract the attention of modern viewers, especially younger viewers. This show opens up a new way to transmit and develop traditional culture, and further provides a new field where traditional art infuses with modern technology. This crossover innovation is expected to herald an important trend in the field of culture and art.

Inspiration

As the chief director Mr. Zhang Yimou shares the core idea: Xi’an links with the rest of the world, the present, the future and the past in the form of conceptual, ideological performance, combined with the distinctive stage design and the rendering of technological elements. The way to express beyond physical space on the stage of this time-honored ancient city spans 5,000 years of history.

Project Overview

Omni Chang’An Site Concept Show Cultural Travel Performance has been a Golden winner in the Cultural Heritage and Culture Industry Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Image Credits

For design images and photos please credit OMNI•Chang’An Site Concept Show.

 Award Logo
Golden Recognition

OMNI•Chang’An Site Concept Show was recognized with the coveted Golden A' Design Award in 2024, a testament to excellence of their work Omni Chang’An Site Concept Show Cultural Travel Performance.

DesignPRWire
OMNI•Chang’An Site Concept Show Press Releases

Attention press members and journalists: We offer a collection of press releases on OMNI•Chang’An Site Concept Show and their notable work, available for your unrestricted use. Unlock 1 press releases now, directly accessible to journalists.


OMNI•Chang’An Site Concept Show Unveils China's First Large-Scale Conceptual Theatre

OMNI•Chang’An Site Concept Show premieres a groundbreaking large-scale site-specific conceptual theatre performance in Xi’an, China, integrating intangible cultural heritages with state-of-the-art stage technology.


Newsroom
OMNI•Chang’An Site Concept Show Newsroom

Explore OMNI•Chang’An Site Concept Show Newsroom to uncover award-winning design projects and more.

You are currently viewing Media Showcase № 159118. For a full overview of OMNI•Chang’An Site Concept Show's accomplishments and media resources, OMNI•Chang’An Site Concept Show's newsroom is the place to be, offering direct access to a range of materials. Welcome to Press Kit / Media Showcase 159118 on Omni Chang’An Site Concept Show. Discover additional content in Newsroom 350945.

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