Tick Tock Turtle

Kids Alarm Clock for emagine A

Tick Tock Turtle is designed for children of all ages. Children can easily understand the passage of time by viewing the illuminated dots on the shell which also act as gradual sunrise wake up lights. When the alarm activates, the lights fill the entire surface as if they were plates on the turtle's shell. The shell also functions as a button for children to activate the red night lights while the rest of the parental setting buttons are hidden away under the removable shell. The bottom half of the turtle is made of soft food grade silicone and sticks securely to the bed at night

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Tick Tock Turtle by Daniel Lau

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Kids Alarm Clock by Daniel Lau

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Daniel Lau Tick Tock Turtle

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Daniel Lau Kids Alarm Clock

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Daniel Lau Interview

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Tick Tock Turtle Kids Alarm Clock Press Releases

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Unique Properties

Tick Tock Turtle is a fully modular design that can be outfitted with various child friendly outer appearances. The patent pending inner design allows an array of parental settings buttons to be hidden away from view inside its shell which also a button for kids. When the sunrise lights are activated, the plates of the shell illuminate one by one slowly getting brighter form a fully lit shell.

Tags

Kids clock, sleep trainer, learn time, sleep aid, light alarm, sleep cycle alarm, portable alarm, activity timer

Production Technology

A significant amount of time was spent prototyping to account for the optics of the shell light effect. Varying shapes of the lenses needed to be adjusted to produce a rounded circle on the shell when lit up. Different finishes on the lenses and translucency on the shell were experimented with to reach the desired illuminated soft dot effect.

Design Challenge

Based on user survey, it was unanimous that a two tone design was the favored as opposed to a single tone design. The most difficult challenge of this design was ensuring the two tone silicone outer housing was reproducible in a production environment at a cost that would support retail of the product. After multiple trials, it was found that double injection of plastic to produce a two tone silicone product could not meet the product target costs and quality requirements. The final product uses a single tone color injection mold with a silicone paint spray overlay to produce the desired design.

Project Duration

The project started in April 2017 and was finished in May 2018

Operation Flow

Tick Tock Turtle was designed to be the all-in-one sleep companion. With a wide range of functions, its key features include wake up lights and sleep cycle detection, both of which require the clock to be placed on the mattress next a sleeping child. The silicone material allows the unit to securely stick to the mattress even through child movement on the bed. Settings are made by parents in a hidden layer under the shell. Throughout the night the child can press the shell as a button to activate the night light function of the clock. This also shows the progression of time throughout the night.

Research

The design of the clock originated based on market survey and patent research where the goal was to implement all of the key health and learning features of existing clocks in a new kids friendly design. Market surveys were done based on online retail analysis tools and patent research was outsourced prior to design. The design was further validated by going through a successful crowdfunding campaign.

Inspiration

The inspiration behind the design was it had to be beautiful yet functional. The shape and pattern of the clock naturally led to a turtle as a child friendly design. The design was created with the thought that the display and the clock numbers needed to be large enough for children to easily see while keeping all parental buttons completely hidden away. Considerations were made that physical buttons must be included for ease of use as opposed to a wireless approach.

Image Credits

Image Credits: Duncan Longden Photography

Project Overview

Tick Tock Turtle Kids Alarm Clock has been a Iron winner in the Baby, Kids' and Children's Products Design award category in the year 2018 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Daniel Lau was recognized with the coveted Iron A' Design Award in 2019, a testament to excellence of their work Tick Tock Turtle Kids Alarm Clock.

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Introducing Tick Tock Turtle: The Kids Alarm Clock

Tick Tock Turtle is a modular kids alarm clock designed to be a functional and beautiful addition to any child's room. Created by Daniel Lau and his team, this innovative clock features a unique turtle-shaped design with a fully customizable outer appearance and a patent-pending inner mechanism that hides parental settings buttons inside its shell.

Daniel Lau Newsroom

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