Amsalem Leisure

Website for Dana Freud

Amsalem Leisure design concept was creating a desirable experience, using an inviting and aesthetic ecosystem. The heart of this project was hand-selected photos of the destinations which try to invoke a sense of longing but attainability as well. Illustrations were personally made in order to create an appealing feeling. Also, significantly large typography was used to emphasize the search field and make it a key element of the home page.

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Amsalem Leisure by Dana Freud

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Website by Dana Freud

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Dana Freud Amsalem Leisure

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Dana Freud Website

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Dana FreudBrand Logo

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Amsalem Leisure Website Press Releases

Press resources for Amsalem Leisure are offered in several languages: English.

Amsalem Leisure Website Media Articles

Leverage our ready-to-publish articles on Amsalem Leisure, offered in a range of languages: Japanese, Russian, German, Portuguese, Dutch, Italian, Hindi, French, Turkish, Arabic (Standard), Indonesian, Korean, Chinese (Mandarin), English and Spanish.

Unique Properties

Amsalem Leisure is a responsive app from the travel and tourism world, which enables the user to plan the perfect vacation. The booking system allows the user to book flights, hotels, car rental services, and even nearby attractions quickly and efficiently. The massive search bar with distinct topography and customized illustrations turns a normally strictly functional feature into a key design element. The use of faceted navigation as a contemporary element creates a fresh, efficient design.

Tags

tourism design, UI, UX, website design, vacation

Production Technology

The methodology of "design thinking" was used to generate several concepts that would most creatively and accurately convey the feeling and message desired by the company and felt by the website creator. A group of five multidiciplinary employees from the tour company were included in several brainstorming sessions to generate the most innovative, creative, and diverse ideas for the production of the website.

Design Challenge

The challenge discovered was that when the employees use the site they need to use an "internal filtering process" that was inept. The design had to be intuitive while being effective and efficient. The filtering system could not cause the website to load slowly. The employees were disinclined to try new methods, while the old website was based on technology that was ineffective. Dynamic, responsive, and smart filtering methods were implemented and were programmed to react to the user's previous selection, only loading information when selected and increasing the speed of the website.

Project Duration

The project started in October 2015 and finished in September 2016 and is live as the current website of Amsalem Tours.

Operation Flow

The layout of the webpage, along with the dynamic filtering system allows the user to easily locate and explore leisure destinations. The warm atmosphere and family-oriented sentiment throughout the design reflect the core values of the company the website was created for. The design causes visitors to the webpage to feel both extremely comfortable with their selections as well as connected to the company supplying the trips in an emotional manner which will increase the likelihood of them returning.

Research

Preliminary research was done with the research objective of understanding the target audience and desired UX. The methodology used was qualitative interviews with employees. Data collection was done on 1/5 of the relevant population. Participants were travel agents and select users of the previous product and results yielded that there needed to be an overhaul, with key insights that the new website should be faster, intuitive, and accessible. The effects of the research were on the employees of the company as they were able to become more efficient and effective.

Inspiration

The inspiration for this website came from the intimate and family-oriented atmosphere of Amsalem Tours who embrace this as a core value. It was crucial to translate the palpable ambience felt in their offices into their digital platform to create the amiable environment for their online users as well. This is integrated throughout; from the microcopy itself to the warm illumination of the photos and the choice of family-friendly vacation destinations.

Project Overview

Amsalem Leisure Website has been a Iron winner in the Website and Web Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Dana Freud.

Iron Recognition

Dana Freud was recognized with the coveted Iron A' Design Award in 2020, a testament to excellence of their work Amsalem Leisure Website.

Dana Freud Press Releases

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Introducing Amsalem Leisure: A Family-Oriented Website Redefining Online Vacation Planning

Amsalem Leisure Website Redefines Online Vacation Planning with a Family-Oriented Approach

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