Float

Strawless Bubble Tea cup for float

Float is a reusable cup that doesn’t need a straw but still can drink bubble tea. The inner cup put the bubbles above the drink, so the tea and bubbles would arrive at their mouth together while they raise their head to drink. Also, in this way, the tea will be cooled by ice before drinking, which solves the problem that the straw cups always let people drink the bottom part of the drink which isn’t cooled by ice piece above the drink.

Download Press Kit № 96222

Download Press Kit № 96222 Strawless Bubble Tea cup for float by Fang Shih to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Float by Fang Shih

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Strawless Bubble Tea cup by Fang Shih

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Fang Shih Float

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Fang Shih Strawless Bubble Tea cup

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floatBrand Logo

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Float Strawless Bubble Tea cup Press Releases

For Float, we offer press releases in multiple languages, including: English.

Float Strawless Bubble Tea cup Media Articles

We provide articles ready for publication on Float, offered in several languages: English, Spanish, Italian, German, French, Portuguese, Dutch, Turkish, Arabic (Standard), Korean, Chinese (Mandarin), Indonesian, Japanese, Russian and Hindi.

Unique Properties

FLOAT is a reusable cup that doesn’t need a straw but still can drink bubble tea. The inner cup put the bubbles above the drink, so the tea and bubbles would arrive at our mouth together while we raise our head to drink. Also, in this way, the tea will be cooled by ice before drinking, which solves the problem that the straw cups always let people drink the bottom part of the drink which isn’t cooled by ice piece above the drink.

Tags

reusable, cup, bubble tea, sustainable design

Production Technology

plastic injection molding, silicone injection molding

Design Challenge

The most difficult part in the process is the adjustments of using fluency. Based on our core concept ”the motivation of continuous using comes from a good user experience", we improved and adjusted hundreds of times in details such as the caliber of the rim and the slope of the inner cup, in order to make user has the best drinking experience.

Project Duration

Started from Nov. 2018 to Dec. 2019

Operation Flow

FLOAT is a reusable cup that doesn’t need a straw but still can drink bubble tea. The inner cup put the bubbles above the drink, so the tea and bubbles would arrive at our mouth together while we raise our head to drink. Since people make a billion of disposable plastic cups and plastic straw waste while drinking bubble tea, we want to create a experience that is better than the disposable straw cup, and let people be more willing to use reusable cup to purchase bubble tea, and reduce the numbers of disposable plastic cups and straws.

Research

“Bubble tea” is an unique street drink culture that is risen in Taiwan since the 1980s. According to media statistics, more than 1.5 billion cups of bubble tea drinks are sold every year in Taiwan, which means there are more than 1.5 billion disposable containers are used every year as well. Although there are many reusable cups being launched every year in Taiwan, we found that people tend to lower the time of using after buying them. So we did survey, interviews and use mind-mapping to find the reason: the reusable straws are not only difficult to clean, but also not easy to carry around. That’s why we came up with Float to be the solution to these problems.

Inspiration

Bubble tea is an unique street drink culture in Taiwan; however, a handful freshness each day brings a billion of disposable plastic cups and plastic straw waste every year. We want to create a experience that is better than the disposable straw cup, and let people be more willing to use reusable cup to purchase bubble tea. reduce the numbers of disposable plastic cups and straws.

Image Credits

All Images: Photographer Oni Lai

Project Overview

Float Strawless Bubble Tea cup has been a Iron winner in the Bakeware, Tableware, Drinkware and Cookware Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Fang Shih was recognized with the coveted Iron A' Design Award in 2020, a testament to excellence of their work Float Strawless Bubble Tea cup.

Fang Shih Press Releases

We provide a series of press releases on Fang Shih that journalists and press members can freely incorporate into their narratives. For immediate journalistic use: 2 press releases are available right now.

Introducing FLOAT: The Innovative Reusable Cup Redefining Bubble Tea Experience

Fang Shih's FLOAT is a revolutionary reusable cup designed to transform the way people enjoy bubble tea, addressing the environmental impact of disposable plastic cups and straws. Patented and awarded, FLOAT offers a sustainable and refreshing solution for bubble tea enthusiasts.

Fang Shih Newsroom

Find inspiration and award-winning creativity within the Fang Shih Newsroom.