South Branch Sign

Restaurant for OYTT DESIGN

In this case, the interiors follow the same minimalist spirit. The pure geometry and simple decoration make people feel both low-key and meaningful. The furniture, lighting and decoration in the dining room are all in red, white and black tone. The chair is made of warm wood color, which makes the atmosphere of the interior space more fresh and natural. The scattered chandeliers soften the sense of square space and outline the visual catharsis point. The alternation of color and shape of the whole space fully mobilizes the visual tension.

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South Branch Sign by Ouyang Tiao

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Restaurant by Ouyang Tiao

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Ouyang Tiao South Branch Sign

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Ouyang Tiao Restaurant

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OYTT DESIGNBrand Logo

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South Branch Sign Restaurant Press Releases

Press resources for South Branch Sign are offered in several languages: English.

South Branch Sign Restaurant Media Articles

Explore our ready-to-use articles on South Branch Sign, available in multiple languages: Italian, Dutch, Chinese (Mandarin), Turkish, Arabic (Standard), Indonesian, German, French, Portuguese, Hindi, Spanish, Korean, Japanese, Russian and English, for your feature stories.

Unique Properties

In this case, the design team follows the brand's consistent concise approach, focusing on highlighting the virtual and real space and liquidity. With transparent, pure and delicate visual presentation, in a rational and fashionable style, the designers get rid of the public's inherent impression of Hong Kong-style restaurants, which is flexible and comfortable.

Tags

Interior, Restaurant, Commercial, Modern, Simple, New Hong Kong Style, South Branch Sign, Fashionable

Production Technology

The designers uses different materials and colors to distinguish different functional areas, which reduces the physical partition in space and makes the functional layout appear in the invisible partition, and has a great sense of bulk. At the same time, it shows a simple texture in the design.

Design Challenge

Compared with last year's South Branch Sign Jiangyin project, although this case is more concise and low-key, its temperament is more mature and stable, just like the process of brand growth, from immature to mature, step by step, with the trend, and with the time. Here, we can not find the old Hong Kong-style noise, both the implicit tenderness of the East and the classical rhythm of the West, so compatible and new style, like the heart of Hong Kong.

Project Duration

The project started in March 2019 in Changzhou and finished in May 2019 in Changzhou.

Operation Flow

With the help of terrazzo, wood, cortex and mirror, the interface between the two rooms is not only transitional extension, but also detail level, which sets off a rich and diverse spatial texture.

Research

The quality and variety of products are only the basic demands of diners, while situational environment, personalization and brand aesthetics are the important factors of brand circle fans. Therefore, how to have both "authentic Hong Kong taste" and a new perspective and thinking has become the focus of space expression in this case.

Inspiration

This is a branch design of Hong Kong-style chain brand restaurant. The designer starts from the inner dimension of environmental construction, through in-depth thinking and combing the relationship between food and culture, fashion and tradition, and disseminates the emotional communication channel to the heart.

Image Credits

Image #1: Photographer Yiwen Xu, South Branch Sign, 2019. Image #2: Photographer Yiwen Xu, South Branch Sign, 2019. Image #3: Photographer Yiwen Xu, South Branch Sign, 2019. Image #4: Photographer Yiwen Xu, South Branch Sign, 2019. Image #5: Photographer Yiwen Xu, South Branch Sign, 2019.

Project Overview

South Branch Sign Restaurant has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Ouyang Tiao was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work South Branch Sign Restaurant.

Ouyang Tiao Press Releases

For journalists seeking engaging content: Explore our press releases featuring Ouyang Tiao's work, freely available for incorporation into your stories. Journalists, gain instant access to 2 press releases today.

South Branch Sign: A Modern Take on Hong Kong-Style Restaurant Design

Ouyang Tiao's innovative design for a new Hong Kong-style restaurant in Changzhou

Ouyang Tiao Newsroom

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