Perception
Cafe for Perception
This small warm wooden feel cafe located on the corner of crossroad within a quiet neighborhood. The centralized open-preparation zone makes a clean and extensive experience of barista's performance to visitors everywhere that bar seat or table seat in a cafe. The ceiling object called "Shading tree" starts from the backside of the preparation zone, and it covers the customer zone to makes the entire atmosphere of this cafe. It gives an unusual spatial effect to visitors and also become a medium for people who want to be lost in thought with flavorous coffee.
Download Press Kit № 100227
Download Press Kit № 100227 Cafe for Perception by Haejun Jung to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Perception by Haejun Jung
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Cafe by Haejun Jung
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Haejun Jung Perception
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Haejun Jung Cafe
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Haejun Jung Design Team Photo
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PerceptionBrand Logo
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Haejun Jung Corporate Logo
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Perception Cafe Press Releases
Press releases for Perception are now accessible in these languages: English.
Perception Cafe Translations
Delighted to offer translations for Perception projects in a variety of languages: Kafee AF, Kafene SQ, ካፌ AM, المقهى AR, Սրճարան HY, Kafe AZ, Kafetegia EU, Кафэ BE, ক্যাফে BN, Kafić BS, Кафе BG, ကဖေး MY, Cafè CA, Cafe NY, 咖啡馆 ZH, Caffè CO, Kafić HR, Kavárna CS, Cafe DA, Café NL, Kafejo EO, Kohvik ET, Kahvila FI, Café FR, Café GL, კაფე KA, Cafe DE, Καφενείο EL, કેફે GU, Cafe EN, Kafe HT, Cafe HA, בית קפה HE, कैफे HI, Kávézó HU, Kafe ID, Caife GA, Kafe IG, Kaffihús IS, Bar IT, カフェ JA, Cafe JV, ಕೆಫೆ KN, Кафе KK, ហាងកាហ្វេ KM, Cafe RW, Кафе KY, 카페 KO, Kafe KU, Casu LA, Café LB, ຄາເຟ LO, Kavinė LT, Kafejnīca LV, Кафуле MK, Cafe MG, Kafe MS, കഫേ ML, Kafetterija MT, Kawhe MI, कॅफे MR, Кафе MN, क्याफे NE, Kafé NO, କାଫେ OR, ਕੈਫੇ PA, کافه FA, Kawiarnia PL, کافي PS, O Café PT, Cafenea RO, Кафе RU, ڪيفي SD, Cafe SM, Кафић SR, Cafaidh GD, Cafe SN, කැෆේ SI, Kaviareň SK, Kavarna SL, Kafeega SO, Cafe ST, Café ES, Cafe SU, Cafe SW, Kafé SV, கஃபே TA, కేఫ్ TE, Қаҳвахона TG, คาเฟ่ TH, Kafe TK, Cafe TL, Kafe TR, Кафе TT, قەھۋەخانا UG, Кафе UK, کیفے UR, Kafe UZ, Quán Cà Phê VI, Caffi CY, Kafee FY, Ikhefi XH, קאַפע YI, Kafe YO, I-Cafe ZU, 咖啡館 ZY, Cafe CEB, Cafe HAW, Cafe HMN.
Perception Cafe Media Articles
For immediate use: Perception articles, available in languages such as Korean, Japanese, Russian, Hindi, Portuguese, Italian, Chinese (Mandarin), German, French, Dutch, English, Turkish, Arabic (Standard), Indonesian and Spanish, to enrich your content.
Unique Properties
This small warm wooden feel cafe located on the corner of crossroad within a quiet neighborhood. The centralized open-preparation zone gives a clean and extensive experience of barista's performance to customer everywhere that bar seat or table seat in a cafe. The most attractive ceiling object called "Shading tree" starts from the backside of the preparation zone, and it covers the customer zone to makes the entire atmosphere of this cafe. It gives an unusual spatial effect to people and also become a medium for people who want to be lost in thought with flavorous coffee.
Tags
Cafe, Parametric design, Computational design, Coffee brand, Wood, Seoul
Production Technology
Among the elements of interior design, this ceiling object has prepared by digital fabrication technology. The initial digital volume was manipulated and evaluated in a virtual space to get higher acoustic performance. Then the quantity of material and construction method had determined. We also have calculated the optimized load point to mount over half-ton of plywood on the ceiling.
Design Challenge
Even if the evaluated digital volume of the ceiling gives more dynamic and functional form, we needed to manipulate some areas to get clearance height. And we have developed custom ceiling joints and details from the computational analysis that shows this ceiling object feels safe and light.
Project Duration
The project started in December 2018 and finished in April 2019 in Seoul, South Korea.
Operation Flow
The client just wanted a cozy and comfort place to neighbors who visit, but we start to develop a concept that can show spatial advantages to both barista and customers. Because we believe the spatial atmosphere comes from not only the physical things but also the human. Then we suggested a centralized preparation zone with a medium that can make focus on the barista and give comforts to customers. Then I gave the question to the client. "Have you imagine that speaker or creatures under the big shading tree?"
Research
After the decision to make a "Shading tree" as a medium of norms to create and convert people's experiences in the cafe, we focused on the language of construction. Digital fabrication and parametric design often give a futuristic, unfriendly feeling. But we needed to make sure that technology means not a futuristic design. In other words, when it converts materials to the immaterial thing, we could get a more warm and friendly mood from cutting-edge construction technology.
Inspiration
As a branding and interior designer of this retail project, the brand name of the cafe "Perception" gave strict inspiration to us. People usually feel something through their past experiences, which means very personal and private. Have you thought about that other people think or feel just the same as you had? We believed that this question is valuable to deal with this project. Then we started to touch the norms of feeling at the cafe.
Image Credits
Image #1-5: ⓒFeelament, Perception, 2020.
Project Overview
Perception Cafe has been a Platinum winner in the Interior Space and Exhibition Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
Platinum Recognition
Haejun Jung was recognized with the coveted Platinum A' Design Award in 2020, a testament to excellence of their work Perception Cafe.
Haejun Jung Press Releases
Explore the world of Haejun Jung through our press releases, designed for media members to use freely and enrich your content. Journalists, gain instant access to 1 press releases today.
Feelament Unveils "Perception" - A Unique Cafe Design in Seoul
Feelament introduces "Perception," a cafe design project that redefines the spatial experience for baristas and customers alike, located in Seoul, South Korea.
Haejun Jung Newsroom
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