Deji Cultural Complex

Museum for THE TRIANGLE.JP CO.,LTD.

Deji Cultural Complex provides a fusion of cultural arts and commercial facilities. It has six extensive facilities including an art museum, a museum, a bookstore, shops, and a café on its top 7300 m2 floor. The coexistence of these facilities allows customers to stop by at one they would not have otherwise visited. What makes The Triangle. JP's design innovation is that they entirely got rid of walls between spaces. By eliminating partitions, it freed the space from having boundaries between inside and outside giving customers a little "preview" before entering the space.

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Deji Cultural Complex by Masato Kure

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Museum by Masato Kure

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Deji Cultural Complex Museum Press Releases

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Unique Properties

DEJI Cultural Complex is a new type of entertainment venue that provides a fusion of cultural arts complex and commercial facility on its top 7300m2 floor. The place has sophisticated yet inviting ambiance since there is no walls between each area. Eliminating entire walls freed the space from having the boundaries between inside and outside that giving customers a little preview before entering the space. The entire design reflects the culture, people, and the city of Nanjing. Therefore, visiting this complex easily becomes part of their lifestyle.

Tags

museum, art, interior design, commercial interior, contemporary art

Production Technology

The innovation of our design is that we entirely got rid of walls between spaces. By eliminating partitions, it freed the space from having the boundaries between inside and outside that gives customers a little preview before entering the space. Two main ideas have used to eliminate the boundaries. First is water. We installed large water basins at the entrance instead of walls. The second is rods. Instead of having solid walls, countless white rods are hanging from ceiling.

Design Challenge

The demand for shopping at physical stores dropped significantly when the recent pandemic started. More people felt comfortable shopping online. Our lifestyle has changed dramatically, and the joy of shopping physically was taken away.

Project Duration

The project started in January 2021 in Nanjing, China. Constriction period was 5 month and completed in February 2022.

Operation Flow

We believe that the integration of commercial and cultural facility creates more sustainable economic benefit. It elevated the brand value of the facilities and gives people opportunity to experience art and culture even if they just came for shopping, and vice versa. Our design inherited the culture and history of Nanjing city in a modern way while promoting wellbeing of the people by understanding their needs.

Research

By combining cultural-arts complex and commercial facility, it elevated the brand value of the mall. It gives people opportunity to experience art and culture even if they just came for shopping, and vice versa. Our design made the luxury mall feel less exclusive and more comfortable for everyone to stop by and enjoy.

Inspiration

The demand for shopping at physical stores dropped significantly when the recent pandemic started. More people felt comfortable shopping online. We believe what satisfies people is not just simply buying product, but it is the entire experience before and after it. We design the facility not just to offer a beautiful place, but to provide a space that people can enjoy quality time. What people can experience there is something people would not be able to experience if they were shopping online.

Image Credits

Inter_mountain

Project Overview

Deji Cultural Complex Museum has been a Platinum winner in the Interior Space and Exhibition Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.

Platinum Recognition

Masato Kure was recognized with the coveted Platinum A' Design Award in 2023, a testament to excellence of their work Deji Cultural Complex Museum.

Masato Kure Press Releases

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Introducing the Deji Cultural Complex by Masato Kure

The Fusion of Cultural Arts and Commercial Facility in Nanjing, China

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