Yic Barbecue Market

Visual Identity for MET Creative Brand

Through the cooperation of visual system and spatial system, designers create a brand tonality with differentiation and symbiosis of dining demand and emotional demand. In the visual system, a series of circular objects, such as stars and wool balls, are used to create the concept of universe and planet. With the current popular light orange and blue-green, a lovely and fashionable visual style that conforms to the psychology of female consumers is formed.

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Yic Barbecue Market by Youjia Gu

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Visual Identity by Youjia Gu

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Youjia Gu Yic Barbecue Market

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Youjia Gu Visual Identity

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MET Creative BrandBrand Logo

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Yic Barbecue Market Visual Identity Press Releases

For Yic Barbecue Market, we offer press releases in multiple languages, including: English.

Yic Barbecue Market Visual Identity Media Articles

Ready-to-feature articles on Yic Barbecue Market are available in these languages: Hindi, French, Turkish, Arabic (Standard), Indonesian, German, Portuguese, Italian, Dutch, Chinese (Mandarin), Korean, Japanese, Russian, Spanish and English, for your convenience.

Unique Properties

In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic BBQ Market. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur IP trend shop.

Tags

Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Barbecue, Planet Space Station

Production Technology

The design of Yic BBQ Market starts from the auditory part of the five senses experience, and extracts the sound of barbecue as the main line throughout the brand and the basis of the construction of copywriting system. Designers hope to use the voice heard in the process of "Zila" consumer experience as the starting point of their design to build the auditory experience of the whole scene.

Design Challenge

If the brand wants to reach the consumers' heart accurately, it needs a spokesperson who takes IP as the carrier and speaks out. Barbecue is about the pleasure of eating meat, so the designers have designed Zila beast, a small monster image of eating meat. Its appearance is cute, with an opening mouth indicates its identity is a carnivore.

Project Duration

The project started in October 2018 in Suqian and finished in December 2018 in Suqian.

Operation Flow

On the touch line of in store consumption, designers have also created an eye-catching space sense IP punch point, as well as an open file area, implanting interesting copywriting, such as "the beauty of under the moon is unparalleled, eating meat tonight is not fat" and other emotional interactions with consumers.

Research

When hearing the sound like "Zila" everyone can think of Yic Barbecue Market. This is not only the sound of grilled meat, but also the sound of heartbeats. Therefore, the brand's slogan "love is Zila Zila" describes the common points of love and barbecue. In this direction, through a series of copywriting system to create close to the emotional needs and psychology of female consumers.

Inspiration

Yic BBQ Market focuses on the female groups who love to eat, play and have a passion for life, it strives to satisfy new and interesting user experiences and enjoy high cost-effective enjoyment, creating a lovely and fashionable "barbecue planet" theme interactive IP restaurant.

Image Credits

Image #1: Photographer MET Creative Brand, Yic, 2018. Image #2: Photographer MET Creative Brand, Yic, 2018. Image #3: Photographer MET Creative Brand, Yic, 2018. Image #4: Photographer MET Creative Brand, Yic, 2018. Image #5: Photographer MET Creative Brand, Yic, 2018.

Project Overview

Yic Barbecue Market Visual Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Youjia Gu was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Yic Barbecue Market Visual Identity.

Youjia Gu Press Releases

Explore the world of Youjia Gu through our press releases, designed for media members to use freely and enrich your content. Instantly access 2 press releases, available exclusively for journalists.

Yic Barbecue Market: Creating a Fashionable "Barbecue Planet" Theme Interactive IP Restaurant

Yic BBQ Market, a visual identity project by Youjia Gu, was completed in December 2018 in Suqian, China, aiming to satisfy new and interesting user experiences for female groups who love to eat, play, and have a passion for life.

Youjia Gu Newsroom

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