Yic Barbecue Market
Visual Identity for MET Creative Brand
Through the cooperation of visual system and spatial system, designers create a brand tonality with differentiation and symbiosis of dining demand and emotional demand. In the visual system, a series of circular objects, such as stars and wool balls, are used to create the concept of universe and planet. With the current popular light orange and blue-green, a lovely and fashionable visual style that conforms to the psychology of female consumers is formed.
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Yic Barbecue Market by Youjia Gu
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Visual Identity by Youjia Gu
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Youjia Gu Yic Barbecue Market
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Youjia Gu Visual Identity
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Yic Barbecue Market Visual Identity Media Articles
Explore our ready-to-use articles on Yic Barbecue Market, available in multiple languages: Italian, Dutch, Chinese (Mandarin), Hindi, French, German, Portuguese, Turkish, Arabic (Standard), Indonesian, Spanish, Korean, Japanese, Russian and English, for your feature stories.
Unique Properties
In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic BBQ Market. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur IP trend shop.
Tags
Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Barbecue, Planet Space Station
Production Technology
The design of Yic BBQ Market starts from the auditory part of the five senses experience, and extracts the sound of barbecue as the main line throughout the brand and the basis of the construction of copywriting system. Designers hope to use the voice heard in the process of "Zila" consumer experience as the starting point of their design to build the auditory experience of the whole scene.
Design Challenge
If the brand wants to reach the consumers' heart accurately, it needs a spokesperson who takes IP as the carrier and speaks out. Barbecue is about the pleasure of eating meat, so the designers have designed Zila beast, a small monster image of eating meat. Its appearance is cute, with an opening mouth indicates its identity is a carnivore.
Project Duration
The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
Operation Flow
On the touch line of in store consumption, designers have also created an eye-catching space sense IP punch point, as well as an open file area, implanting interesting copywriting, such as "the beauty of under the moon is unparalleled, eating meat tonight is not fat" and other emotional interactions with consumers.
Research
When hearing the sound like "Zila" everyone can think of Yic Barbecue Market. This is not only the sound of grilled meat, but also the sound of heartbeats. Therefore, the brand's slogan "love is Zila Zila" describes the common points of love and barbecue. In this direction, through a series of copywriting system to create close to the emotional needs and psychology of female consumers.
Inspiration
Yic BBQ Market focuses on the female groups who love to eat, play and have a passion for life, it strives to satisfy new and interesting user experiences and enjoy high cost-effective enjoyment, creating a lovely and fashionable "barbecue planet" theme interactive IP restaurant.
Image Credits
Image #1: Photographer MET Creative Brand, Yic, 2018. Image #2: Photographer MET Creative Brand, Yic, 2018. Image #3: Photographer MET Creative Brand, Yic, 2018. Image #4: Photographer MET Creative Brand, Yic, 2018. Image #5: Photographer MET Creative Brand, Yic, 2018.
Project Overview
Yic Barbecue Market Visual Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Youjia Gu was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Yic Barbecue Market Visual Identity.
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