Snow Peak

Visual Identity for Yunnan Tech and Besiness University

Recognition is an important evaluation index in logo design. How to use a simple design language to integrate the hotel with the complex and changeable landmark Potala Palace is one of the difficulties in the whole design. The Potala Palace is a holy building in the eyes of Tibetans. Therefore, the design team refined the most representative element pillars as design elements, and created the image of the three-dimensional Potala Palace through two-dimensional techniques, so that the annotation conveyed a strong regional style.

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Snow Peak by Lin Hai

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Visual Identity by Lin Hai

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Lin Hai Snow Peak

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Lin Hai Visual Identity

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Yunnan Tech and Besiness UniversityBrand Logo

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Snow Peak Visual Identity Media Articles

Our articles on Snow Peak, prepared for immediate use, are offered in several languages, including German, Portuguese, Hindi, Spanish, Chinese (Mandarin), Turkish, English, Indonesian, Italian, French, Dutch, Korean, Arabic (Standard), Japanese and Russian.

Unique Properties

LHASA HOSTEL (Potala Palace) is located on the east side of the Potala Palace, the well-designed feature viewing room can enjoy the beauty of the Potala Palace without leaving home, open the automatic curtains Potala Palace slowly appear in front of you, has always been loved by everyone.

Tags

Tibetan, Potala Palace, Hotel, Visual Identity, Territoriality

Production Technology

The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.

Design Challenge

Identity is an important attribute in logo design. How to use concise design language to integrate the hotel with the complex and changeable landmark - Potala Palace is the biggest challenge of the entire design.

Project Duration

The project started in March 2022 in Kunming and finished in May 2022 in Kunming

Operation Flow

Many hotel bedding is pure white, but the LHASA hotel adopts the method of printing and dyeing. Printing the hotel logo and related elements on the bedding cleverly. The brand image of the hotel is and enhanced through personalized design techniques.

Research

The project focused on how to use refining design elements to closely link the hotel's character with the majestic Potala Palace. Through field research and analysis, the most distinctive pillars of the hotel building were finally used to shape the logo and the hotel's identification system.

Inspiration

As a landmark building in Lhasa and even Tibet, the Potala Palace is a world cultural heritage, and it is the most sacred building in the eyes of Tibetans. Therefore, The team chose the basic element of hotel architecture "pillar" as the design element, and created a three-dimensional Potala Palace abstract image through two-dimensional techniques, rendering a strong hotel regional style.

Project Overview

Snow Peak Visual Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Lin Hai.

Silver Recognition

Lin Hai was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Snow Peak Visual Identity.

Lin Hai Newsroom

Find inspiration and award-winning creativity within the Lin Hai Newsroom.