We Jewelry

Retail Space for WE JEWELRY

To demonstrate the product and guide the customer experience, designers transformed the window elements into a grid design and closed the view in the narrow space, and combined orange to create a visual impact. This led the client to abandon other ideas and indulge in a series of live display reverie. The uniform layout of multi-grid, white for the open grid, orange for the closed grid, flexible spatial distribution greatly improve the use of functional applications.

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WE by Chen Fengfeng Jiang Baoyi

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Retail Space by Chen Fengfeng Jiang Baoyi

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Chen Fengfeng Jiang Baoyi WE

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Chen Fengfeng Jiang Baoyi Retail Space

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Chen Fengfeng Jiang Baoyi Designer Portrait Photo

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WE JEWELRYBrand Logo

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We Jewelry Retail Space Press Releases

Press releases tailored for We Jewelry are available in the languages: English.

We Jewelry Retail Space Media Articles

Our articles on We Jewelry, prepared for immediate use, are offered in several languages, including Chinese (Mandarin), English, Korean, Japanese, Russian, Italian, Indonesian, Arabic (Standard), Spanish, Hindi, French, Portuguese, German and Turkish.

Unique Properties

The positioning and style of WE for the Finnish light luxury brand determine that this brand will be the trendsetter in the jewelry industry. While maintaining the original position of the brand, add fresh creativity and design. With the new concept to redefine fashion, evolution into modern, young, simple, trend of the spatial visual experience. From the raw material to the collocation to the choice of process, to the details of the carving. Step by step to create a sense of brand space vision.

Tags

Jewelry retail space, jewelry, fashion, travel case showcase, display design

Production Technology

In order to present products and guiding customer experience, window elements into the design of grid, will be closed in the narrow space vision, with orange visual impact, guide customers in addition to other thoughts, immersed in a series of products of scene display daydream, make customers have rhythm, coordination and administrative levels, and target goods easily. Uniform arrangement of multiple grids, white for open grid, orange for closed grid, flexible distribution greatly enhanced the use of functional applications.

Design Challenge

WE mainly focuses on fast selling mode. In order to present jewelry in a limited space, WE embedded the display cabinet in the bookshelf, so that it can display more jewelry and satisfy the visual effect of decoration in the store. The combination of showcases and suitcase elements of all products, the classic elements of metal rivets to create brand characteristics. The design of metal rivets in the window and display cases reflects the noble feeling and delicacy of WE brand in details.

Project Duration

November 2019 / fuzhou city, fujian province, China

Operation Flow

Orderly colour theme can give whole field with thematic bright, orderly visual effect and strong wallop. The theme color of this shop is burning orange, but rely on a kind of "anxious feeling" temperament route. The king of orange department, enter can attack retreat can defend, attune is lipstick to break goods king persimmon color, earth orange, pumpkin color, attune is classic temperament maple leaf brown, caramel color, warm coffee color. More refined than bright orange, but also romantic, warm, enthusiastic, retro, with a touch of showiness.

Research

Research jewelry display space form and the ratio of light design, different jewelry demand is different to the requirement of storefront and lighting, through the size of the shelves, materials and lights made in-depth understanding, elevation under the lights placed at the top of the front, make storefront jewelry reaches a certain brightness, front end also design the different color temperature of light source light, color temperature is 2700 k, 3000 k, 4500 k, 6000 k, with different colors more bright color temperature to make jewelry.

Inspiration

Busy life brings great pressure to people, produce from this to use travel case "the design inspiration that displays cabinet body for the theme, this element is integrated in" go shopping "in this kind of decompression way, formed a kind to let consumer place oneself in with" vacationing wind "in comfortable feelings. Classic element and metal rivet build brand characteristic. The design of metal rivets in the window and display cases reflects the noble feeling and delicacy of WE brand in details.

Image Credits

Image #1: Photografer Li Di, We Jewelry, 2019. Image #2: Photografer Li Di, We Jewelry, 2019. Image #3: Photografer Li Di, We Jewelry, 2019. Image #4: Photografer Li Di, We Jewelry, 2019. Image #5: Photografer Li Di, We Jewelry, 2019.

Project Overview

We Jewelry Retail Space has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Chen Fengfeng,Jiang Baoyi was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work We Jewelry Retail Space.

Chen Fengfeng,Jiang Baoyi Press Releases

Media members, dive into our press releases on Chen Fengfeng,Jiang Baoyi's work, ready for you to use and enhance your journalistic content. Immediate access is granted to 4 press releases for all journalists.

We Jewelry Unveils Innovative Retail Space Design by Chen Fengfeng and Jiang Baoyi

We Jewelry's new retail space design, created by Chen Fengfeng and Jiang Baoyi, redefines the jewelry shopping experience with a fusion of travel-inspired elements and modern luxury. The design, awarded the Silver A' Design Award, offers a unique visual and functional approach, setting a new standard in the industry.

Chen Fengfeng,Jiang Baoyi Newsroom

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