K11 Musea
Shopping Mall for New World Development Company Limited
K11 reinvigorate the mall together with 100 creative powers hailing from different disciplines and cultures, to make K11 MUSEA the Silicon Valley of Culture and inject art, architecture, design, sustainability and all forms of culture into the new consumer’s daily life. At the core is a 35m high atrium dubbed Opera Theatre, which features hundreds of 1,800 programmable spotlights to resemble a galaxy, evoking curiosity and creativity, taking the form of a galaxy and mysterious body of stars.
Download Press Kit № 102053
Download Press Kit № 102053 Shopping Mall for New World Development Company Limited by K11 Musea to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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K11 Musea by K11 Musea
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Shopping Mall by K11 Musea
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K11 Musea K11 Musea
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K11 Musea Shopping Mall
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K11 Musea Shopping Mall Press Releases
Press releases tailored for K11 Musea are available in the languages: English.
K11 Musea Shopping Mall Media Articles
We provide articles ready for publication on K11 Musea, offered in several languages: Indonesian, Chinese (Mandarin), Italian, Dutch, Russian, English, Turkish, Arabic (Standard), Spanish, German, French, Portuguese, Hindi, Korean and Japanese.
Unique Properties
K11 reinvigorate the mall together with 100 creative powers hailing from different disciplines and cultures, to make K11 MUSEA the Silicon Valley of Culture and inject art, architecture, design, sustainability and all forms of culture into the new consumer’s daily life. At the core is a 35m high atrium dubbed Opera Theatre, which features hundreds of 1,800 programmable spotlights to resemble a galaxy, evoking curiosity and creativity, taking the form of a galaxy and mysterious body of stars.
Tags
K11, Art, K11 Musea, A galaxy of creativity, Victoria Dockside, 100 creative powers, Adrian Cheng
Production Technology
In order to create the sparkling galaxy in the Opera Theatre, we identify each light and adjusting their illumination one by one through a diverse range of lighting intensities. The interior is cladded in handcrafted palettes of rich bronze and rustic paintwork by local artist. The project gained LEED Gold and BEAM Plus Gold Standard. Rainwater harvesting provides full of irrigation water, while seawater cooled, oil free heating, ventilation and air con. system reduces energy consumption.
Design Challenge
The main challenge is to have everyone buy in on the new concept of cultural retail, and that they are building a manor house not a mall. Every artist, designer and architect has their own creative vision and way of working, so the curation was not exactly easy. Also, we had to bring all of them together to form one cohesive and seamless ecosystem that is more than K11 MUSEA, but also the wider Victoria Dockside.
Project Duration
K11 has spent ten years from 2009 to 2019 considering almost every detail of his bold new ten-storey retail-and-art complex, designed to appeal to brand-savvy millennial. K11 Musea is the last segment of the ambitious US2.6b Victoria Dockside cultural district on a 28 hectare site on the Tsim Sha Tsui waterfront.
Operation Flow
K11 founder Adrian Cheng reinvigorate the district together with 100 creative powers hailing from different disciplines and cultures, to make K11 Musea the Silicon Valley of Culture and inject art, architecture, design, sustainability and all forms of cultures into the new consumer daily life. People come here to be inspired and to learn.
Research
Conceived as a Silicon Valley of Culture, the design team was assembled by K11 founder Adrian Cheng and forms part of the 100 creative powers involved in shaping the dialogue in the district and sets to defy traditional concepts of retail design. K11 MUSEA is the result of an international cultural exchange, where cross discipline and cross border practices in art, craft, culture, architecture, interior design, technology gastronomy and sustainability worked in tandem.
Inspiration
Much more than just a place to shop, it celebrates culture, art and design. The inspiration was for it to be A Muse by the Sea. Meticulously positioned lights line the ceiling of the Opera Theatre, creating a galaxy of creativity. The Ball feature serves as a focal point for the viewer, whilst furthering the illusion of looking up into space. Meanwhile, the sprawling sculpture stretching over the escalator is reminiscent of the famous buttress roots from Hong Kong banyan trees.
Image Credits
Edmon Leong
Project Overview
K11 Musea Shopping Mall has been a Platinum winner in the Interior Space and Exhibition Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
Platinum Recognition
K11 Musea was recognized with the coveted Platinum A' Design Award in 2020, a testament to excellence of their work K11 Musea Shopping Mall.
K11 Musea Press Releases
Access a rich repository of press releases on K11 Musea, offered to press and media professionals for unrestricted use in their stories. 2 press releases are now available for immediate access by journalists.
K11 Musea: A Galaxy of Creativity in Hong Kong's Victoria Dockside
K11 Musea is a cultural retail destination designed to inject art, architecture, and sustainability into daily life, featuring a 35m high atrium dubbed Opera Theatre, resembling a galaxy of creativity.
K11 Musea Newsroom
Access K11 Musea Newsroom to delve into the world of top-tier design and accolades.
