Shopping Mall
K11 Musea

Shopping Mall for New World Development Company Limited

K11 reinvigorate the mall together with 100 creative powers hailing from different disciplines and cultures, to make K11 MUSEA the Silicon Valley of Culture and inject art, architecture, design, sustainability and all forms of culture into the new consumer’s daily life. At the core is a 35m high atrium dubbed Opera Theatre, which features hundreds of 1,800 programmable spotlights to resemble a galaxy, evoking curiosity and creativity, taking the form of a galaxy and mysterious body of stars.

K11 Musea 2020 Enterprise Platinum Press Kit № 102053

Download Press Kit № 102053

Download Press Kit № 102053 Shopping Mall for New World Development Company Limited by K11 Musea to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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K11 Musea by K11 Musea
K11 Musea by K11 Musea

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. To identify photo contributors, visit the Image Credits Section.

Shopping Mall by K11 Musea
Shopping Mall by K11 Musea

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Image Credits Section holds all necessary photo accreditation details.

K11 Musea K11 Musea
K11 Musea K11 Musea

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. For photo credit information, refer to the Image Credits Section.

K11 Musea Shopping Mall
K11 Musea Shopping Mall

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Acknowledgements for photographs are in the Image Credits Section.

New World Development Company LimitedBrand Logo
New World Development Company LimitedBrand Logo

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Photo credits are listed in the Image Credits Section.

Design Newswire
K11 Musea Shopping Mall Press Releases

Press releases for K11 Musea are now accessible in these languages: English.


Press Kit
K11 Musea Shopping Mall Media Articles

Leverage our ready-to-publish articles on K11 Musea, offered in a range of languages: Indonesian, Chinese (Mandarin), Korean, Japanese, Russian, Hindi, Turkish, Arabic (Standard), Italian, Dutch, Spanish, German, French, Portuguese and English.


Unique Properties

K11 reinvigorate the mall together with 100 creative powers hailing from different disciplines and cultures, to make K11 MUSEA the Silicon Valley of Culture and inject art, architecture, design, sustainability and all forms of culture into the new consumer’s daily life. At the core is a 35m high atrium dubbed Opera Theatre, which features hundreds of 1,800 programmable spotlights to resemble a galaxy, evoking curiosity and creativity, taking the form of a galaxy and mysterious body of stars.

Tags

K11, Art, K11 Musea, A galaxy of creativity, Victoria Dockside, 100 creative powers, Adrian Cheng

Production Technology

In order to create the sparkling galaxy in the Opera Theatre, we identify each light and adjusting their illumination one by one through a diverse range of lighting intensities. The interior is cladded in handcrafted palettes of rich bronze and rustic paintwork by local artist. The project gained LEED Gold and BEAM Plus Gold Standard. Rainwater harvesting provides full of irrigation water, while seawater cooled, oil free heating, ventilation and air con. system reduces energy consumption.

Design Challenge

The main challenge is to have everyone buy in on the new concept of cultural retail, and that they are building a manor house not a mall. Every artist, designer and architect has their own creative vision and way of working, so the curation was not exactly easy. Also, we had to bring all of them together to form one cohesive and seamless ecosystem that is more than K11 MUSEA, but also the wider Victoria Dockside.

Project Duration

K11 has spent ten years from 2009 to 2019 considering almost every detail of his bold new ten-storey retail-and-art complex, designed to appeal to brand-savvy millennial. K11 Musea is the last segment of the ambitious US2.6b Victoria Dockside cultural district on a 28 hectare site on the Tsim Sha Tsui waterfront.

Operation Flow

K11 founder Adrian Cheng reinvigorate the district together with 100 creative powers hailing from different disciplines and cultures, to make K11 Musea the Silicon Valley of Culture and inject art, architecture, design, sustainability and all forms of cultures into the new consumer daily life. People come here to be inspired and to learn.

Research

Conceived as a Silicon Valley of Culture, the design team was assembled by K11 founder Adrian Cheng and forms part of the 100 creative powers involved in shaping the dialogue in the district and sets to defy traditional concepts of retail design. K11 MUSEA is the result of an international cultural exchange, where cross discipline and cross border practices in art, craft, culture, architecture, interior design, technology gastronomy and sustainability worked in tandem.

Inspiration

Much more than just a place to shop, it celebrates culture, art and design. The inspiration was for it to be A Muse by the Sea. Meticulously positioned lights line the ceiling of the Opera Theatre, creating a galaxy of creativity. The Ball feature serves as a focal point for the viewer, whilst furthering the illusion of looking up into space. Meanwhile, the sprawling sculpture stretching over the escalator is reminiscent of the famous buttress roots from Hong Kong banyan trees.

Image Credits

Edmon Leong

Project Overview

K11 Musea Shopping Mall has been a Platinum winner in the Interior Space and Exhibition Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.

 Award Logo
Platinum Recognition

K11 Musea was recognized with the coveted Platinum A' Design Award in 2020, a testament to excellence of their work K11 Musea Shopping Mall.

DesignPRWire
K11 Musea Press Releases

We provide a series of press releases on K11 Musea that journalists and press members can freely incorporate into their narratives. 4 press releases are now available for immediate access by journalists.


K11 Musea: A Galaxy of Creativity in Hong Kong's Victoria Dockside

K11 Musea is a cultural retail destination designed to inject art, architecture, and sustainability into daily life, featuring a 35m high atrium dubbed Opera Theatre, resembling a galaxy of creativity.


Newsroom
K11 Musea Newsroom

Step into K11 Musea Newsroom for a showcase of exemplary design and recognized projects.

You are currently viewing Media Showcase № 102053. For a full overview of K11 Musea's accomplishments and media resources, K11 Musea's newsroom is the place to be, offering direct access to a range of materials. Currently viewing: Press Kit / Media Showcase 102053 for K11 Musea. For extended content, visit Newsroom 216572.

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