Pizzamax
Rebrand for Salvita Design
Rebrand for a small pizza restaurant chain in Lithuania, Pizzamax. The initial visual identity had been thrown together in a rush and was a mishmash of graphic styles because the founders were focused on getting the business up and running. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes. M and X letters, with their curved ends, are like people, specifically bakers who carry pizzas with straight arms. It symbolizes a place to go for a quick and delicious meal.
Download Press Kit № 102715
Download Press Kit № 102715 Rebrand for Salvita Design by Salvita Bingelyte to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Pizzamax by Salvita Bingelyte
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Rebrand by Salvita Bingelyte
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Salvita Bingelyte Pizzamax
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Salvita Bingelyte Rebrand
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Salvita Bingelyte Designer Portrait Photo
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Salvita DesignBrand Logo
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Pizzamax Rebrand Press Releases
For Pizzamax, find press releases in a variety of languages: English.
Pizzamax Rebrand Media Articles
Ready for your features: articles on Pizzamax in various languages, including English, Hindi, Portuguese, Italian, German, French, Korean, Japanese, Russian, Turkish, Arabic (Standard), Chinese (Mandarin), Indonesian, Dutch and Spanish.
Unique Properties
The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Tags
Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology
I opted to use classic colors on white and black backgrounds.
Design Challenge
The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Project Duration
Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Operation Flow
The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Research
With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Inspiration
Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Image Credits
Copywriter Erin Hope Stevens
Project Overview
Pizzamax Rebrand has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Salvita Bingelyte was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Pizzamax Rebrand.
Salvita Bingelyte Press Releases
Discover Salvita Bingelyte's journey through our press releases, available for all press members and journalists to use without restrictions. Available now: 9 press releases ready for immediate access by journalists.
Revitalizing Pizzamax: A Rebranding Success Story
Salvita Bingelyte Transforms Pizzamax with a Fresh Visual Identity
Salvita Bingelyte Newsroom
Access Salvita Bingelyte Newsroom to delve into the world of top-tier design and accolades.
