Terra Coffee Roasters
Branding for Terra Coffee Roasters
The curvilinear logo design with the theme of aroma drifting from the environment expresses a natural and high quality coffee experience. The individual labels are designed with a collage of local photographs that connect the producer's face with the place of origin, environment and consumers, and convey the individuality and charm of the unique coffee produced in each region.
Download Press Kit № 134335
Download Press Kit № 134335 Branding for Terra Coffee Roasters by Akihito Shimizu to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Terra by Akihito Shimizu
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Branding by Akihito Shimizu
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Akihito Shimizu Terra
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Akihito Shimizu Branding
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Akihito Shimizu Designer Portrait Photo
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Terra Coffee RoastersBrand Logo
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Terra Coffee Roasters Branding Press Releases
Explore press materials for Terra Coffee Roasters, available in languages such as English.
Terra Coffee Roasters Branding Media Articles
Ready-to-feature articles on Terra Coffee Roasters are available in these languages: Spanish, German, French, Portuguese, Dutch, Italian, Korean, Hindi, Turkish, Arabic (Standard), Indonesian, English, Japanese, Russian and Chinese (Mandarin), for your convenience.
Unique Properties
As a design expression, the curved logo design that makes you feel the nature with the image of "aroma drifting from the environment" makes you experience natural and high-quality coffee. The label design collages local photographs to visually connect manufacturers and consumers, directly convey the producer's face and environment, and convey the appeal of the unique coffee produced in the production area. All packages are recyclable or reusable to protect the special soil and environment of the production area. It is a material that does not affect the environment even if it is discarded.
Tags
Branding, Coffee, Graphicdesign, Package, Logo, Identity
Production Technology
To change the low awareness of the environment in Japan We considered a design that consumers can easily work on and create a desire for environmental friendliness. The main container is a reusable glass bottle. The label shows the state of the production area and the face of the producer. You can travel the world of coffee beans. Although it is an abstract expression, I was particular about selling "taste including process", "imagination", and "experience" and "feeling".
Design Challenge
The brand of beans changes frequently due to the number of production. All labels are not mass-produced, and you need to use as many tools as you need according to the amount of beans produced, and that behavior leads to environmental friendliness.
Project Duration
The brand started in October 2021 in Osaka, Japan. Currently there are two stores in Osaka.
Operation Flow
Consumers choose their favorite coffee brand and country and learn about the history and background of their coffee beans and production areas. Then, share the process of arriving in Japan with the barista and take it home. After purchase, use the subscription service to replenish the beans, change the label and travel the world of coffee. You don't have to go to the store, so you can reduce unnecessary movement. In a broad sense, it also leads to carbon dioxide reduction.
Research
In Japan, environmentally friendly plastic materials and manufacturing methods are still the mainstream of product packaging. Being a small roaster, not relying on mass production, packaging is not particularly important for using advanced materials, adopting simple glass bottles that were mainstream in the past, consumers using subscription services It is designed to be refilled while. Consumers can enjoy the brand change simply by changing the label.
Inspiration
Environment-oriented design development has finally become widespread in Japan, but it is still not enough. Communication designs such as logos, packages and tools incorporate high quality and ethical awareness in every respect. The mission is to "provide an experience as if you were in the production area". It wanted to embody a sincere attitude of pursuing design creatively and sustainably. The idea of design is to convey reality without abstraction. I felt that the expression was a simple and direct way to convey it to consumers.
Image Credits
Photography : Yuma Gamae(Package,PR Tools)
Project Overview
Terra Coffee Roasters Branding has been a Platinum winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
Platinum Recognition
Akihito Shimizu was recognized with the coveted Platinum A' Design Award in 2022, a testament to excellence of their work Terra Coffee Roasters Branding.
Akihito Shimizu Press Releases
For journalists seeking engaging content: Explore our press releases featuring Akihito Shimizu's work, freely available for incorporation into your stories. Journalists can access 1 press releases immediately, ready for your use.
Terra Coffee Roasters Unveils Environment-Oriented Branding by Akihito Shimizu
Terra Coffee Roasters introduces a new environmentally conscious branding concept designed by Akihito Shimizu, aiming to provide a unique and sustainable coffee experience in Osaka, Japan.
Akihito Shimizu Newsroom
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