Shaver for Arçelik A.Ş
Alpha series is a compact, semi-proffesional shaver that can handle basic tasks for facial care. Also a product that offers hygienic solutions with innovative approach combined with beautiful aesthetics. Simplicity, minimalism and functionality combined with easy user interaction builds the fundamentals of the project. Joyful user experience is the key. Tips can be easily taken off the shaver and placed in to the storage section. The dock is designed to charge the shaver and cleaning the tips supported with UV Light inside storage section.
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Download Press Kit № 103033 Shaver for Arçelik A.Ş by Mert Ali Bukulmez to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Our Alpha Series press releases are ready in languages: English, for your convenience.
Our Alpha Series translations are now available in a wide range of languages: Ξυριστική Μηχανή EL, Tıraş Makinesi TR, શેવર GU, Кыргыч TT, Shaver HT, ساقال قويغۇچ UG, Shaver HA, Бритва UK, מכונת גילוח HE, شیور UR, शेवर HI, Sochingizni UZ, Borotva HU, Máy Cạo Râu VI, Alat Cukur ID, Eilliwr CY, Shaver EN, Shaver GA, Scheerapparaat FY, Shaver IG, Shaver XH, Rakari IS, גאָלער YI, Rasoio IT, Shaver YO, シェーバー JA, Shaver ZU, 剃須刀 ZY, Pencukur JV, ಕ್ಷೌರ KN, Ang Pang-Ahit CEB, Ұстара KK, ʻoluʻolu Na Ka ʻulea HAW, Shaver HMN, កោរសក់ KM, Kogosha RW, Устара KY, 면도기 KO, Shaver KU, Crescit Cicaro LA, Raséierapparat LB, ໂກນຫນວດ LO, Skustuvas LT, Skuveklis LV, Бричење MK, Ny Shaver MG, Pencukur MS, ഷേവർ ML, Il-Leħja MT, Ko Te Hiraka MI, शेवर MR, Сахлын Хэрэгсэл MN, शेभर NE, Barbermaskin NO, ଶେଭର୍ OR, Skeer AF, ਸ਼ੇਵਰ PA, Rroje SQ, ریش تراش FA, መላጨት AM, Golarka PL, ماكينة الحلاقة AR, شیور PS, Սափրիչ HY, Barbeador PT, Təraş AZ, Barbieritul RO, Бритва RU, Txirbila EU, Брытва BE, شيور SD, শেভ BN, Suluafi SM, Brijač BS, Бријач SR, Самобръсначка BG, Shaver GD, မုတ်ဆိတ်ရိတ် MY, Shave SN, La Màquina D'afaitar CA, රැවුල බෑම SI, Shaver NY, Holiaci Strojček SK, 剃须刀 ZH, Brivnik SL, U Shaver CO, Garka SO, Brijač HR, Shaver ST, Holicí Strojek CS, La Afeitadora ES, Barbermaskine DA, Nyukur SU, Scheerapparaat NL, Kunyoa SW, Rakapparat SV, Razilo EO, Pardel ET, ஷேவர் TA, Parranajokone FI, షేవర్ TE, Rasoir FR, Рехт TG, Afeitar GL, เครื่องโกนหนวด TH, საპარსი KA, Sakgal TK, Rasierer DE, Ang Shaver TL, for global reach.
Our articles on Alpha Series, prepared for immediate use, are offered in several languages, including French, Portuguese, English, Italian, German, Dutch, Korean, Japanese, Turkish, Arabic (Standard), Hindi, Spanish, Chinese (Mandarin), Russian and Indonesian.
The main aim was to design a compact, semi-proffesional shaver that can handle the basic tasks for facial care. Also a product that offers hygienic solutions with innovative approach combined with beautiful aesthetics. Joyful user experience was the key.
Alpha Series, Shaver, Men Grooming, Personal Care, UV Light
• Shaver Body: Xenoy (PBT+PC) / Injection Moulding • Shaver Rubber: Santoprene / Double Injection • Case: Xenoy / Injection Moulding • Case Lid: PP / Injection Moulding • Tools: stainless steel + glass reinforced (30%) PBT / Injection Moulding
The sketch ideation was the most challenging part of this project. I had to put too much effort for sketching process to be able to refine the design and come up with the most unique, minimal and simple form solutions.
The project started in May 2019 in Istanbul/Turkey and lasted until the end of June 2019.
The only button on the body of the shaver covered by led light is the interaction point of the product. It simply turns on/off the device but the led gives feedback about battery. When its charged and ready to use it lights white, when the charge is critical the led turns in to red, and also it blinks in red when its off charge. The dock is designed to charging the shaver and cleaning the tips supported with UV Light inside. Tips can be easily taken off the shaver and placed in to the storage section. The storage allows the product to be completely clean and tidy.
The brief was very broad at the start. It was to design a unique personal care product for the brand Grundig. I started research process with trend analysis and market opportunities. The process also supported with focus groups with man aged between 18-50 to be able to define the existing problems with the shavers and consumer demands.
Providing hygienic and joyful user experience was the inspiration for the idea behind the project. Design language is completely inspired from Scandinavian design characteristics. Simplicity, minimalism and functionality combined with easy user interaction built the fundamentals of the product.
Alpha Series Shaver has been a Iron winner in the Beauty, Personal Care and Cosmetic Products Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
For design images and photos please credit Mert Ali Bukulmez.
Mert Ali Bukulmez was recognized with the coveted Iron A' Design Award in 2020, a testament to excellence of their work Alpha Series Shaver.
Attention press members and journalists: We offer a collection of press releases on Mert Ali Bukulmez and their notable work, available for your unrestricted use. Available now: 4 press releases ready for immediate access by journalists.
Discover the innovative Alpha Series Shaver, designed to provide a hygienic and joyful user experience, inspired by Scandinavian design principles.
Discover outstanding design and award-winning initiatives in the Mert Ali Bukulmez Newsroom.
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