Cera Una Volta
Wine Label for Cantine Chessa
Cera Una Volta(Once Upon a Time) is not just a wine but also a leap into the past. It was born from the dream of creating a small oenological jewel by treasuring the teachings of the ancestors and the winemaking techniques of the past. The idea of the creative concept of wine tells, in the simplicity of the fairy tale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately fairytale, to give a magical touch to a wine that differs greatly from the classic style of Vermentino.
Download Press Kit № 108149
Download Press Kit № 108149 Wine Label for Cantine Chessa by Giovanni Murgia to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Cera Una Volta by Giovanni Murgia
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Wine Label by Giovanni Murgia
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Giovanni Murgia Cera Una Volta
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Giovanni Murgia Wine Label
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Giovanni Murgia Design Team Photo
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Cantine ChessaBrand Logo
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Giovanni Murgia Corporate Logo
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Cera Una Volta Wine Label Press Releases
Press releases for Cera Una Volta are now accessible in these languages: English.
Cera Una Volta Wine Label Translations
Cera Una Volta in your language: we provide project translations across multiple languages: Wynetiket AF, Etiketa E Verës SQ, የወይን ጠጅ መለያ AM, ملصق النبيذ AR, Գինու Պիտակը HY, Şərab Etiketi AZ, Ardoaren Etiketa Ontzi EU, Вінная Этыкетка BE, ওয়াইন লেবেল BN, Etiketa Za Vino BS, Винен Етикет BG, ဝိုင်တံဆိပ် MY, L'etiqueta Del Vi CA, Ang Label Sa Bino CEB, Vinyo Chizindikiro NY, 酒標 ZY, 酒标 ZH, L'etichetta Di Vinu CO, Vinska Etiketa HR, Etiketa Vína CS, Vinetiket DA, Wijnetiket NL, Vinetikedo EO, Veini Etikett ET, Viinietiketti FI, L'étiquette De Vin FR, An Leubail Fìona GD, A Etiqueta Do Viño GL, ღვინის ეტიკეტი KA, Weinetikett DE, Η Ετικέτα Κρασιού EL, વાઇન લેબલ GU, Etikèt Diven HT, Lakabin Giya HA, ʻo Ka Lepili Waina HAW, תווית יין HE, वाइन लेबल HI, Wine Label HMN, A Borcímke HU, Vínmerki IS, Akara Mmanya IG, Label Anggur ID, Lipéad Fíona GA, Wine Label EN, L'etichetta Del Vino IT, ワインラベルは JA, Label Anggur JV, ವೈನ್ ಲೇಬಲ್ KN, Шарап Жапсырмасы KK, ស្លាកស្រា KM, Ikirango Cya Divayi RW, 와인 라벨은 KO, Etîketa Şerabê KU, Шарап Этикеткасы KY, ປ້າຍເຫລົ້າ LO, Vinum Titulus LA, Vīna Etiķete LV, Vyno Etiketė LT, Wäin Label LB, Етикетата За Вино MK, Marika Divay MG, Label Wain MS, വൈൻ ലേബൽ ML, It-Tikketta Tal-Inbid MT, Te Tapanga Waina MI, वाइन लेबल MR, Дарсны Шошго MN, वाइन लेबल NE, Vinetikett NO, ମଦ ଲେବଲ୍ OR, د شرابو لیبل PS, لیبل شراب FA, Etykieta Wina PL, Rótulo De Vinho PT, ਵਾਈਨ ਲੇਬਲ PA, Eticheta Vinului RO, Винная Этикетка RU, Uaina Igoa SM, Етикета За Вино SR, Wine Label SN, شراب ليبل SD, වයින් ලේබලය SI, Etiketa Vína SK, Vinska Etiketa SL, Calaamadda Khamriga SO, Veine Label ST, La Etiqueta Del Vino ES, Labél Anggur SU, Lebo Ya Mvinyo SW, Vinetikett SV, Ang Label Ng Alak TL, Тамғаи Шароб TG, ஒயின் லேபிள் TA, Шәраб Ярлыгы TT, వైన్ లేబుల్ TE, ฉลากไวน์ TH, Şarap Etiketi TR, Çakyr Belligi TK, Винна Етикетка UK, شراب کا لیبل UR, ئۈزۈم ھارىقى UG, Vino Yorlig'i UZ, Nhãn Rượu VI, Label Gwin CY, Wynlabel FY, Ileyibhile Yewayini XH, ווייַן פירמע YI, Aami Waini YO, Ilebula Yewayini ZU.
Cera Una Volta Wine Label Media Articles
Explore our ready-to-use articles on Cera Una Volta, available in multiple languages: Turkish, Arabic (Standard), Spanish, English, Dutch, Indonesian, Korean, Japanese, Russian, Chinese (Mandarin), German, French, Portuguese and Italian, for your feature stories.
Unique Properties
The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
Tags
wine, packaging, illustration, label design
Production Technology
Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product. Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening.
Design Challenge
The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling. Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way. The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine.
Project Duration
The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
Operation Flow
The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
Research
The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
Inspiration
The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
Image Credits
3D Render: Bruno Haver Photography: Giovanni Murgia
Project Overview
Cera Una Volta Wine Label has been a Golden winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Giovanni Murgia was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Cera Una Volta Wine Label .
Giovanni Murgia Press Releases
Discover Giovanni Murgia's journey through our press releases, available for all press members and journalists to use without restrictions. Immediate access is granted to 6 press releases for all journalists.
Cera Una Volta Wine Label Design by Giovanni Murgia Wins Golden A' Design Award
Giovanni Murgia's enchanting wine label design, Cera Una Volta, captures the essence of a fairytale, earning the prestigious Golden A' Design Award in 2021.
Giovanni Murgia Newsroom
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