Pepsi NFL Limited Edition
Packaging for Pepsi
Pepsi celebrated the NFL in Mexico with a limited time offer can series that harnesses the power of the game. The approach dramatices the athletic power of the players and celebrates four NFL teams. The visual language heroes illustration within a design that showcases the passion of the national football league. The design reflects the strength and endurance of players and the pure emotion that keeps fans engaged in all game season.
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Pepsi Football by Dennis Furniss
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Packaging by Dennis Furniss
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Dennis Furniss Pepsi Football
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Dennis Furniss Packaging
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PepsiBrand Logo
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Pepsi NFL Limited Edition Packaging Press Releases
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Pepsi NFL Limited Edition Packaging Media Articles
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Unique Properties
To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
Tags
Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
Production Technology
High definition Offset printing on aluminum cans
Design Challenge
Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
Project Duration
3 Months (Nov 20- Feb 21) Mexico
Operation Flow
Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
Research
Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
Inspiration
Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
Image Credits
Pepsico Design Center Latam
Project Overview
Pepsi NFL Limited Edition Packaging has been a Platinum winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
Platinum Recognition
Dennis Furniss was recognized with the coveted Platinum A' Design Award in 2021, a testament to excellence of their work Pepsi NFL Limited Edition Packaging.
Dennis Furniss Press Releases
Numerous press releases on Dennis Furniss and their achievements are at your disposal, inviting press members to use them freely in their coverage. Instantly access 5 press releases, available exclusively for journalists.
Pepsi NFL Limited Edition Unveils Exclusive Packaging Collection for Mexican Fans
PepsiCo Design Latin America collaborates with NFL Mexico to launch a limited edition packaging collection celebrating the passion for American football in Mexico
Dennis Furniss Newsroom
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