Chadao
Book for Yunnan TAETEA Group Co., Ltd.
The cover materials and colors of the hardcover are used to create a clear way to present the typical colors of Pu'er tea. The font design and layout are properly left blank, and the overall layout is full of changes. Modern design language is used to explain the charm of Chinese Pu'er tea, and the chapter design is simple and clear. The pictures and content are well matched and interesting. The graphics and text are harmoniously and properly presented.
Download Press Kit № 109424
Download Press Kit № 109424 Book for Yunnan TAETEA Group Co., Ltd. by Wang Zhi to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Chadao by Wang Zhi
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Book by Wang Zhi
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Wang Zhi Chadao
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Wang Zhi Book
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Wang Zhi Designer Portrait Photo
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Chadao Book Press Releases
For Chadao, find press releases in a variety of languages: English.
Chadao Book Translations
Proudly offering Chadao project translations in several languages: Libro CEB, Puke HAW, Phau Ntawv HMN, Book EN, Boek AF, Libri SQ, መጽሐፍ AM, الكتاب AR, Գիրքը HY, Kitab AZ, Liburua EU, Кніга BE, বই BN, Knjiga BS, Книгата BG, စာအုပ် MY, Llibre CA, Buku NY, 书 ZH, U Libru CO, Knjiga HR, Kniha CS, Bog DA, Boek NL, Libro EO, Raamat ET, Kirja FI, Livre FR, Libro GL, წიგნი KA, Buch DE, Βιβλίο EL, પુસ્તક GU, Liv HT, Littafi HA, ספר HE, किताब HI, Könyv HU, Buku ID, Leabhar GA, Akwụkwọ IG, Bók IS, Libro IT, 本 JA, Buku JV, ಪುಸ್ತಕವು KN, Кітап KK, សៀវភៅ KM, Igitabo RW, Китеп KY, 책 KO, Pirtûk KU, Liber LA, Buch LB, ປື້ມ LO, Knyga LT, Grāmata LV, Книгата MK, Boky MG, Buku MS, പുസ്തകം ML, Ktieb MT, Pukapuka MI, पुस्तक MR, Ном MN, पुस्तक NE, Bok NO, ପୁସ୍ତକ OR, ਕਿਤਾਬ PA, کتاب FA, Książka PL, کتاب PS, Livro PT, Cartea RO, Книга RU, ڪتاب SD, Tusi SM, Књига SR, Leabhar GD, Bhuku SN, පොත SI, Kniha SK, Knjiga SL, Buuggu SO, Buka ST, Libro ES, Buku SU, Kitabu SW, Bok SV, புத்தகம் TA, పుస్తకం TE, Китоб TG, หนังสือ TH, Kitap TK, Ang Libro TL, Kitap TR, Китап TT, كىتاب UG, Книга UK, کتاب UR, Kitob UZ, Sách VI, Llyfr CY, Boek FY, Incwadi XH, בוך YI, Iwe YO, Incwadi ZU, 書 ZY, tailored for your needs.
Chadao Book Media Articles
We provide articles ready for publication on Chadao, offered in several languages: Korean, Russian, Chinese (Mandarin), Indonesian, Japanese, Hindi, Turkish, Arabic (Standard), English, Spanish, Italian, German, French, Portuguese and Dutch.
Unique Properties
The sheath and the color of the hardcover are carefully chosen to create a transparent sense of maroon—a typical color of Pu'er tea—and to reflect the texture of the tea. The font design and layout are properly left blank, creating a sense of change. Modern design language is used to explain the charm of Chinese Chadao, with the chapter design kept simple and clear. The illustrations and texts are harmoniously arranged and designed to complement each other.
Tags
TAETEA System, Pu'er Tea, Chadao, An Eight-step Process, hardcover, Acrylic Materials
Production Technology
The book sheath is made of transparent acrylic. The process consists of four-color printing, bronzing and creasing, etc. The hand-drawn style illustrations are computer-aided design.
Design Challenge
The most difficult part is to find the exact visual design expression. Nowadays, learning Chinese tea ceremony has become a fashion, and people's thoughts will gradually sublimate in the process of tasting Pu'er tea; however, it is nevertheless a challenge to express the philosophical thoughts behind the Chinese tea ceremony and the tea culture.
Project Duration
January 1 to 31, 2018; Beijing, China
Operation Flow
By getting people take out and open the book with care, the transparent acrylic sheath brings a touch of sacred ritual. Throughout the eight chapters, the joy of reading stays in the entire reading process. Be the book open or closed, there is always a particular three-dimensional effect.
Research
The purpose of the research is to re-understand and express the charm of Chinese Pu'er tea as well as the Chinese tea ceremony. Empowered by selected printing materials, novel special paper and binding technology, the research explores how to convey the different touches of the through distinctive visual expressions.
Inspiration
The book is inspired by Pu'er tea from TAETEA Group. The Eight Teachings of the TAETEA System are both a set of elegant and procedural skills to brew tea and are self-motivating methods of self-introspecting Chadao studies. It consists of eight interrelated, consecutive of arrays of moves, including cleansing, opening, awakening, measuring, cultivating, experiencing, sharing, and finishing. An Eight-step Process ceremony enhance the design inspiration for the reunderstanding of the aesthetic value of Chinese Chadao.
Image Credits
Photographe: Wang Haifei, Sun Yishuai
Project Overview
Chadao Book has been a Bronze winner in the Print and Published Media Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Wang Zhi was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Chadao Book.
Wang Zhi Press Releases
Numerous press releases on Wang Zhi and their achievements are at your disposal, inviting press members to use them freely in their coverage. Immediate access is granted to 1 press releases for all journalists.
Introducing Chadao: A Modern Book Inspired by Chinese Tea Ceremony
Wang Zhi Unveils Chadao, a Book Inspired by the TAETEA System and Pu'er Tea
Wang Zhi Newsroom
Dive into Wang Zhi Newsroom to explore celebrated designs and projects.
