Sales Office
Bocui Pearl

Sales Office for Shanghai PTArchitects

The land where the project is located is divided into two parts by a 12-meter-wide city road. The project is under this road and connects the whole land area. In this way the design tries to avoid noises from the vehicles on the road and from the city, at the same time, it provides a unique vertical vibrant landscape for the city road. The whole sunken space looks like a spring pond. The overall tone is white, in line with the modern style of Guangzhou’s waterfront architecture.

WRight Communication 2021 Agency Golden Press Kit № 116201

Download Press Kit № 116201

Download Press Kit № 116201 Sales Office for Shanghai PTArchitects by WRight Communication to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Bocui Pearl by WRight Communication
Bocui Pearl by WRight Communication

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Sales Office by WRight Communication
Sales Office by WRight Communication

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WRight Communication Bocui Pearl
WRight Communication Bocui Pearl

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Photo credits are listed in the Image Credits Section.

WRight Communication Sales Office
WRight Communication Sales Office

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Consult the Image Credits Section for information on photo credits.

Shanghai PTArchitectsBrand Logo
Shanghai PTArchitectsBrand Logo

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. To identify photo contributors, visit the Image Credits Section.

WRight Communication Corporate Logo
WRight Communication Corporate Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Acknowledgements for photographs are in the Image Credits Section.

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Bocui Pearl Sales Office Press Releases

Availability alert: Press releases for Bocui Pearl in languages including English.


Press Kit
Bocui Pearl Sales Office Media Articles

Utilize our prepared articles to feature Bocui Pearl, available in the languages: Hindi, Turkish, Chinese (Mandarin), Italian, Arabic (Standard), Spanish, French, Portuguese, English, Korean, Indonesian, Japanese, Russian, German and Dutch.


Unique Properties

The design of the Sales Office gradually unfolds in a continuous flow of spatial order from the entrance, the reception hall, the sunken courtyard, sales room, model room, and reception room which are presented one after another like a play, prologue of twilight, beginning of a story, growth, lingering and continuation, full view and the end. Highlighted with three mushroom structures as the major joint spots, the whole space represents a well-known Chinese saying which literally means 'in this world all things thrive'.

Tags

sales Office, vertical landscape, underground, sustainability

Production Technology

The Sales Office is located underground and connected to the ground with the three mushroom-shaped structures. The mushrooms create a sense that they look like real ones that grow from underground like plants. In terms of function, each mushroom structure acts as vertical and flexible transportation space, smoothly connecting both the ground and underground traffic. Through this, pedestrians first enter an open sunken courtyard under the city road, which is supported by a number of structural columns. Passing through the courtyard, a spring and the main body of the building appear. The three parts, i.e. the courtyard, the spring, and the building complement one another. When overlooking the entire area, only the spring is visible, the entire building and courtyard are hidden under the greenery.

Design Challenge

There are certain difficulties in planning the plot. How to turn disadvantages into features become the focus of when investigating the project. In order to avoid noises from urban roads and the city, the architect puts the project underground to create a peaceful atmosphere. Besides, the underground space also provides a unique landscape for drivers on the road, which making their journey more interesting and vivid.

Project Duration

The project started in Nov. 2018 and finished in Dec. 2019 in Guangzhou, China

Operation Flow

The building uses the recyclable aluminum plate as the main material for maximum protection of the environment. In addition, a rainwater collection system and a solar system are used to save water and energy in the whole project.

Research

The planning and architectural design pays more attention to the geographical features in Southern China, and it advocates the concept of environmental protection, maximum energy saving, land saving, water-saving, and material saving, and protects the environment and reduces pollution.

Inspiration

The land where the project is located is divided into two parts in the east and west by a 12-meter-wide city road. The project is under this road and connects the whole land area. In this way the design tries to avoid noises from the vehicles on the road and from the city, at the same time, it provides a unique vertical vibrant landscape for the city road. The whole sunken space looks like a spring pond. The overall tone is white, in line with the modern style of Guangzhou’s waterfront architecture. White aluminum panels and high-transparent glass are used as the main materials, which form a minimal facade style.

Image Credits

IMAGE by Chen Yuanxiang and Guo Jun Tang

Project Overview

Bocui Pearl Sales Office has been a Golden winner in the Architecture, Building and Structure Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

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Golden Recognition

WRight Communication was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Bocui Pearl Sales Office.

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WRight Communication Press Releases

Our press releases on WRight Communication and their work are made freely available for press members looking to add depth to their content. Press members can now immediately access 10 press releases.


Bocui Pearl: A Unique Underground Sales Office in Guangzhou

WRight Communication Unveils Innovative Sales Office Design in Guangzhou, China


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You are currently viewing Media Showcase № 116201. WRight Communication's newsroom is your gateway to exploring their acclaimed work, complete with all the high-resolution images and interviews you need. You are currently viewing Press Kit / Media Showcase 116201 for the Bocui Pearl, with further content available in Newsroom 233536.

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