Hefu
Display Center for Shanghai PTArchitects
Combining features of the river’s inclusiveness, stone’s purity and jade’s transparency, the display center is designed in a modern minimal style. The design language is based on the exploration of very basic elements, such as light, space, transparency, materiality, and layout, etc. The concise and transparent technique used breaks the boundaries between internal and external spaces, and the form and facade of the building are built on the element of light and natural resources.
Download Press Kit № 116203
Download Press Kit № 116203 Display Center for Shanghai PTArchitects by WRight Communication to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention design|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Hefu by WRight Communication
Download 1800 Pixels JPEG Image.
Display Center by WRight Communication
Download 1800 Pixels JPEG Image.
WRight Communication Hefu
Download 1800 Pixels JPEG Image.
WRight Communication Display Center
Download 1800 Pixels JPEG Image.
Shanghai PTArchitectsBrand Logo
Download 1800 Pixels JPEG Image.
WRight Communication Corporate Logo
Download 1800 Pixels JPEG Image.
Hefu Display Center Press Releases
Access press releases crafted for Hefu in these languages: English.
Hefu Display Center Media Articles
Our articles on Hefu, prepared for immediate use, are offered in several languages, including Italian, German, French, Portuguese, Korean, Japanese, Russian, English, Spanish, Turkish, Chinese (Mandarin), Dutch, Indonesian, Arabic (Standard) and Hindi.
Unique Properties
Combining features of the river’s inclusiveness, stone’s purity and jade’s transparency, the display center is designed in a modern minimal style. The design language is based on the exploration of very basic elements, such as light, space, transparency, materiality, and layout, etc. The concise and transparent technique used breaks the boundaries between internal and external spaces, and the form and facade of the building are built on the element of light and natural resources.
Tags
display center, humanistic spirit, jade-like texture, spatial expansion
Production Technology
The project is located in Conghua, Guangzhou, an ancient town in Southern China where the Neolithic ruins are unearthed. With the accumulation of thousands of years of history and culture, it has nurtured a long-standing humanistic spirit and natural landscape. The designer draws on the impression of the town, takes jade as the theme of the design, the process of jade making as the context and connects different functional spaces with different jade cultural landscapes, and at the same time extract elements from jade culture then re-interpret them in a new manner, and aims to create new cultural perspective while keeping the local culture.
Design Challenge
Due to the limited and restricted urban land resources, the challenge for the architect is how to change the small sized site into a space imbued with comfortable space experience, and at the same time to improve the quality of life of the residents. The architect combines local traditional culture into a modern delicate facade, trying to create a lively scene where people, nature, and the city live in harmony. Inspired by the process of jade making, the four stages “jade nurturing”, “jade grinding by nature”, “jade polishing” and “jade created” and difference themes are borrowed into four main spaces: interface display area, front area landscape area, display center, and backyard model area.
Project Duration
The project started in July 2018 and finished in January 2019 in Guangzhou, China
Operation Flow
From the entrance to the backyard, from outdoor or indoor space, the jade-like texture is used throughout the building, such as the entrance gate, jade scene, the stone material for the main building, vertical building structure, reception lobby, and meeting area, etc. All the materials are carefully selected.
Research
The design is closely related to the theme of the jade making. When designing the logo, the designer use one Chinese character He (which literally means harmony) from Hefu and combine natural rough stone (the left part of the character He) with finely polished stone material(e(the left part of the character He) which indicates the process how a piece of jade is made.
Inspiration
Gamble stone is a term in the jewelry industry in China, which means that when the rough jade is covered by a layer of weathered stone skin when mined, so it is impossible to know the quality of the inside unless it is cut furtherly. The entrance of Hefu Display Center uses simple stone material with jade-like texture, which is untraditional and the hidden linear lighting makes the entrance visually lighter, which resembles a layer furtherly cut into the gamble stone that draws people’s attention to explore inside.
Image Credits
IMAGE by Yuan Yang
Project Overview
Hefu Display Center has been a Golden winner in the Architecture, Building and Structure Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
WRight Communication was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Hefu Display Center.
WRight Communication Press Releases
Discover WRight Communication's journey through our press releases, available for all press members and journalists to use without restrictions. For immediate journalistic use: 10 press releases are available right now.
Unveiling Hefu: A Modern Display Center Inspired by Jade Culture
WRight Communication Introduces the Innovative Hefu Display Center
WRight Communication Newsroom
Dive into WRight Communication Newsroom to explore celebrated designs and projects.
