Changle

Liquor Packaging for YUTO GROUP

Maotai brewed wine Changsheng product design is different from similar products, the form of expression is more open, the main design is positive growth at the same time to expand around, the Chinese unique health patterns: evergreen tree, Ganoderma lucidum platform, crane, Nanshan, Shuibo, etc. are integrated into it, representing people's pursuit of longevity, health and longevity; in the box structure, corrugated printing is used, one-stop printing Body molding, saving transportation space and cost, in line with the concept of modern environmental protection.

Download Press Kit № 116260

Download Press Kit № 116260 Liquor Packaging for YUTO GROUP by Huang Hai Xia to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Changle by Huang Hai Xia

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Liquor Packaging by Huang Hai Xia

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Huang Hai Xia Changle

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Huang Hai Xia Liquor Packaging

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YUTO GROUPBrand Logo

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Changle Liquor Packaging Press Releases

For Changle, we offer press releases in multiple languages, including: English.

Changle Liquor Packaging Media Articles

Ready-to-feature articles on Changle are available in these languages: Hindi, Turkish, Chinese (Mandarin), Dutch, Arabic (Standard), Spanish, English, Italian, German, French, Portuguese, Korean, Indonesian, Japanese and Russian, for your convenience.

Unique Properties

Changle is the health wine product of Maotai health wine factory under Maotai Group. The appearance of the product fills the gap of Maotai health wine in the middle price.

Tags

Longevity、graphic design、packaging design、 Liquor, health 、environmental protection

Production Technology

The outer packaging of the products is mainly made of corrugated paper. The box can be integrated and folded for transportation.

Design Challenge

Previously, the design of wine box in the market was mostly assembled in the printing factory, and then sent to the winery for filling and packaging, which greatly wasted the transportation space. In this case, how to save space and quickly assemble the box is a major challenge. If we want to fold the box for transportation and ensure the packaging effect, we must perfect all the details. Therefore, the box structure follows the industry guidelines so that the product can be produced aesthetically and repeatedly.

Project Duration

The project done within 1 months in Shenzhen.

Operation Flow

Longevity is people's upward pursuit, so the main design takes the evergreen tree as the main trunk, growing around and pulling up, showing people's pursuit of longevity, longevity and health, and the pursuit of not giving up. The unique Chinese Ganoderma lucidum platform, crane, Nanshan and so on are integrated into the picture, and the unique products of health care materials: longan, medlar, Angelica dahurica are also interspersed in the whole picture The design is different from other similar products, which instills Changle's positive concept into consumers.

Research

Health wine is a unique wine variety in China, which is the derivative of people's pursuit of health and longevity. How to distinguish from other health wine products and continue the design style of Maotai liquor is the focus of our research.

Inspiration

The design demand is to make a mid end Baijiu to fill the gap of Moutai group health wine at the middle end price. In the long history of 5000 years in China, people's pursuit of "longevity" has never stopped. Health wine has the effect of strengthening the body. Therefore, in the design, the concept of longevity is integrated, and the unique Chinese Ganoderma lucidum platform, crane and Nanshan are integrated into the picture. The whole picture is mainly light retro color.

Project Overview

Changle Liquor Packaging has been a Iron winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Huang Hai Xia.

Iron Recognition

Huang Hai Xia was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Changle Liquor Packaging.

Huang Hai Xia Press Releases

Attention press members and journalists: We offer a collection of press releases on Huang Hai Xia and their notable work, available for your unrestricted use. Immediate access is granted to 1 press releases for all journalists.

Introducing Changle: A Unique Health Wine Packaging Design by Huang Hai Xia

Renowned designer Huang Hai Xia introduces Changle, a distinctive health wine packaging design that fills the gap in the mid-end Baijiu market, integrating the concept of longevity and unique Chinese symbolism.

Huang Hai Xia Newsroom

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